{"id":309,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter30292_309\/"},"modified":"2012-11-05T09:33:48","modified_gmt":"2012-11-05T09:33:48","slug":"newsletter30292_309","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/","title":{"rendered":"10 Best-Read Tech Articles of the Past Year"},"content":{"rendered":"

By<\/span> Association Adviser staff<\/span><\/p>\n

What were the most popular technology topics for associations in 2011? <\/p>\n

\t\t<\/a><\/p>\n

We took a moment to reflect on Association Adviser’s<\/span> most frequently read information technology columns during the past 12 months. The rankings show that <\/a>associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms. <\/p>\n

At the same time, associations have to be sure they’re not overloading members while they learn how to write more effectively for the small-screen web environment. They also want to stay on top of the plethora of social, mobile, apps and data storage tools their members and staffs are depending on them to provide.<\/p>\n

\tBelow, we rank your most widely read and most frequently commented upon articles of the past 12 months.<\/p>\n

\t\t<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Rank<\/span><\/p>\n<\/td>\n

\n

Article<\/span><\/p>\n<\/td>\n

\n

Engagement <\/p>\n

\t\t\t\t\t\tIndex*<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/span><\/p>\n<\/td>\n

\n

Research Shows Associations Battling Information Overload<\/span><\/a><\/p>\n<\/td>\n

\n

216<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

2<\/span><\/p>\n<\/td>\n

\n

Research Shows Social Media Rocking Association World<\/a><\/p>\n

\t\t\t\t\t\t\t<\/span><\/span><\/p>\n<\/td>\n

\n

207<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

Writing for the Web<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

163<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

4<\/span><\/p>\n<\/td>\n

\n

What Research Tell Us About Technology and Associations<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

162<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

5<\/span><\/p>\n<\/td>\n

\n

The Next Wave in Social Media<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

154<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

6<\/span><\/p>\n<\/td>\n

\n

Mobile Web vs. Native Application<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

152<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

7<\/span><\/p>\n<\/td>\n

\n

Association Tech Trends: Research and Stories from the Front Lines<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

144<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

8<\/span><\/p>\n<\/td>\n

\n

What Is the “Cloud” and Why Does It Matter?<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

143<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

9<\/span><\/p>\n<\/td>\n

\n

QR Codes Best in Newspapers, Magazines, Packaging<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

138<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

10<\/span><\/p>\n<\/td>\n

\n

Credit Card Security for Your Association<\/a><\/p>\n

\t\t\t\t\t\t<\/span><\/p>\n<\/td>\n

\n

131<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: <\/span>Association Adviser e<\/span>news and Naylor, LLC, 2012<\/p>\n

\t\t* Naylor Reader Engagement Index (NREI) has a baseline of 100 for articles with median engagement score.<\/span><\/p>\n

<\/p>\n

\tDon’t forget to take our latest online reader <\/span>poll<\/span><\/a>. Fast results. Find out what your peers are thinking.<\/span><\/p>\n

\n\n\n\n
\n

Rate this article 5 (Excellent) to 1 (Poor). Send ratings and comments <\/span>here<\/span><\/a>. <\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

What were the most popular technology topics for associations in 2011? We took a moment to reflect on Association Adviser’s<\/em> most frequently read information technology columns during the past 12 months. Our review shows that associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms.
\nBy <\/em>Association Adviser staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,6],"tags":[],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-did-you-know","category-technology"],"acf":[],"yoast_head":"\n10 Best-Read Tech Articles of the Past Year - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Best-Read Tech Articles of the Past Year - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"What were the most popular technology topics for associations in 2011? We took a moment to reflect on Association Adviser’s most frequently read information technology columns during the past 12 months. Our review shows that associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms. By Association Adviser staff\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T09:33:48+00:00\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"10 Best-Read Tech Articles of the Past Year\",\"datePublished\":\"2012-11-05T09:33:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/\"},\"wordCount\":272,\"commentCount\":0,\"articleSection\":[\"Did You Know?\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/\",\"name\":\"10 Best-Read Tech Articles of the Past Year - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"datePublished\":\"2012-11-05T09:33:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_309\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Best-Read Tech Articles of the Past Year - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/","og_locale":"en_US","og_type":"article","og_title":"10 Best-Read Tech Articles of the Past Year - Association Adviser","og_description":"What were the most popular technology topics for associations in 2011? We took a moment to reflect on Association Adviser’s most frequently read information technology columns during the past 12 months. Our review shows that associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms. By Association Adviser staff","og_url":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/","og_site_name":"Association Adviser","article_published_time":"2012-11-05T09:33:48+00:00","author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"10 Best-Read Tech Articles of the Past Year","datePublished":"2012-11-05T09:33:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/"},"wordCount":272,"commentCount":0,"articleSection":["Did You Know?","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/","url":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/","name":"10 Best-Read Tech Articles of the Past Year - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"datePublished":"2012-11-05T09:33:48+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/newsletter30292_309\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies & Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}