{"id":307,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter30294_307\/"},"modified":"2012-11-05T09:33:48","modified_gmt":"2012-11-05T09:33:48","slug":"newsletter30294_307","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter30294_307\/","title":{"rendered":"Best of the Web: April 2012"},"content":{"rendered":"

Allocation of Online Marketing Dollars
\n<\/a>Kaci Bower
\nMarketingSherpa
\nA website is commonly referred to as “the hub” as all lead-generation activities, whether inbound or outbound, drive traffic back to the site. However, as the number of online tactics continues to grow, how will organizations allocate their online marketing budgets to accommodate these numerous tactics?<\/p>\n

3 Unique Ideas from SXSW B2B Social Media Panel
\n<\/a>Adam Holden-Bache
\nSocial Media B2B
\nAt this year\u2019s SXSW, one of the strongest B2B social media sessions was the panel “Social Media in the Underground World of B2B.” The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.<\/p>\n

Should I Keep My Personal and Professional Identities Completely Separate Online?
\n<\/a>Alan Henry
\nLifehacker
\nThere’s no clear yes or no answer, and what’s best will come down to how much you want a potential employer to be able to find out about you. Balance that with exactly how strong your desire for privacy is, and you’ll know where you stand on this issue.<\/p>\n

Email is More Popular Than Social Media
\n<\/a>Todd Wasserman
\nMashable
\nSocial media may be getting all the buzz, but email is still used by 85 percent of adult Internet users, compared to the 62 percent who use the Internet to communicate via social media.<\/p>\n

Online Consumers Vastly Prefer Email for Direct Marketing Messages
\n<\/a>MarketingCharts.com
\nFor U.S. consumers, email is the preferred channel for receiving permission-based promotional messages by far. Direct mail and phone calls have sharply declined in popularity, and among the younger set, Twitter messages are on the rise as a preferred method of contact.<\/p>\n

20 Phrases You Can Replace With One Word
\n<\/a>Laura Hale Brockway
\nRagan.com
\nAs writers and editors, we need to communicate as clearly and concisely as possible. One way to do this – avoid using corporate jargon and phrases you may not realize are cluttering your speech and writing.<\/p>\n

Follow Naylor on Facebook<\/a> and Twitter<\/a>,or join our LinkedIn Association Executive Roundtable Group<\/a>!<\/p>\n

Visit Naylor at These Important Industry Gatherings<\/strong><\/p>\n

ASAE 2012 Marketing Membership & Communications Conference<\/span>
\nMay 23-24, 2012<\/div>\n
\n

Georgia Society of Association Executives Annual Meeting<\/span>
\nMay 30-June 1, 2012<\/p>\n<\/div>\n

2012 Association Media & Publishing Annual Meeting<\/span><\/div>\n
June 11-13, 2012<\/div>\n

Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC<\/a>. Contact us<\/a> today for an assessment of your current communications plans and non-dues revenue strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email is More Popular Than Social Media<\/a>
\nTodd Wasserman
\nMashable
\nSocial media may be getting all the buzz, but email is still used by 85 percent of adult Internet users, compared to the 62 percent who use the Internet to communicate via social media.<\/p>\n

3 Unique Ideas from SXSW B2B Social Media Panel<\/a>
\nAdam Holden-Bache
\nSocial Media B2B
\nAt this year’s SXSW, one of the strongest B2B social media sessions was the panel “Social Media in the Underground World of B2B.” The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.<\/p>\n

Follow Naylor on Facebook<\/a> and Twitter<\/a>, or join our LinkedIn Association Executive Roundtable<\/a> Group!<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-best-of-the-web"],"acf":[],"yoast_head":"\nBest of the Web: April 2012 - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter30294_307\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of the Web: April 2012 - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Email is More Popular Than Social Media Todd Wasserman Mashable Social media may be getting all the buzz, but email is still used by 85 percent of adult Internet users, compared to the 62 percent who use the Internet to communicate via social media. 3 Unique Ideas from SXSW B2B Social Media Panel Adam Holden-Bache Social Media B2B At this year’s SXSW, one of the strongest B2B social media sessions was the panel "Social Media in the Underground World of B2B." 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