{"id":2956,"date":"2014-07-15T13:48:08","date_gmt":"2014-07-15T17:48:08","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2956"},"modified":"2018-01-23T22:45:22","modified_gmt":"2018-01-23T22:45:22","slug":"advocacy-dos-donts","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/","title":{"rendered":"Advocacy Do&#8217;s and Don&#8217;ts"},"content":{"rendered":"<figure id=\"attachment_921\" aria-describedby=\"caption-attachment-921\" style=\"width: 85px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg\"><img decoding=\"async\" class=\"wp-image-921 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg\" alt=\"Hank Berkowitz\" width=\"85\" height=\"86\" \/><\/a><figcaption id=\"caption-attachment-921\" class=\"wp-caption-text\"><em>Hank Berkowitz, Editor-in-Chief<\/em><\/figcaption><\/figure>\n<p>One of the most eye-opening findings from our annual<a href=\"http:\/\/www.naylor.com\/benchmarking\"> <span style=\"text-decoration: underline;\">Association Communication Benchmarking Study<\/span><\/a> this year was that &#8220;lobbying\/advocacy efforts&#8221; has now supplanted &#8220;best practices,&#8221; &#8220;industry news\/trends&#8221; and even &#8220;professional development&#8221; as the single most important topic to association leaders and their members. To some, that\u2019s more surprising than Germany\u2019s 7-1 dismantling of the Brazilian national soccer team (on Brazil\u2019s home turf) last week at the FIFA World Cup semi-finals. But, like the stadium scoreboard, our numbers don\u2019t lie.<\/p>\n<p><img decoding=\"async\" title=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/tweetables.jpg\" alt=\"\" \/><img decoding=\"async\" class=\"size-full wp-image-2502 alignnone\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/Tweetables-icon.jpg\" alt=\"Tweetables\" width=\"300\" height=\"65\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 90%; font-size: 10pt; margin: 5px; background-color: #dcdcdc; border: 1px solid black;\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\">\n<ul>\n<li><span style=\"font-size: small;\"><a style=\"text-decoration: none; color: #333333;\" href=\"http:\/\/ctt.ec\/8lb_r\">As a trade association, you represent a brand and you represent people who have a passion for that brand and its causes.<img decoding=\"async\" style=\"padding: none; border: none; background-color: #dcdcdc;\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"Tweet: As a trade association, you represent a brand and you represent people who have a passion for that brand and its causes.\" \/><\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"font-size: small;\"><span style=\"font-size: small;\"><span style=\"font-size: small;\">Our research shows that &#8220;lobbying\/advocacy efforts&#8221; is now the single most important topic to association leaders and their members\u2014ahead of &#8220;best practices,&#8221; &#8220;industry news&#8221; and even &#8220;careers.&#8221; But, the two terms should not be used interchangeably.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: small;\">&#8220;Advocacy means we are the eyes and ears for our members to protect their interests at the Capitol and to educate legislators about our industry.&#8221;<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>More than half (52.1 percent) of the 910 North American association leaders who responded to our survey told us that news about &#8220;lobbying\/advocacy efforts&#8221; was highly important to them. No other topic achieved a score of more than 50 percent in the &#8220;highly important&#8221; column.<\/p>\n<p><span style=\"font-style: italic;\">See this\u00a0<span style=\"text-decoration: underline;\"><a title=\"Lobbying and Advocacy News Is Tops for Association Professionals\" href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/lobbying-advocacy-news-tops-association-professionals\/\" target=\"_blank\" rel=\"noopener\">Did You Know?<\/a><\/span>\u00a0 for an in-depth look at how your peers rate the 10 most important topics to association leaders.<\/span><\/p>\n<div style=\"text-align: center;\"><span style=\"font-weight: bold; font-size: 12pt;\">Top 10 Topics Most Important to Association Leaders<\/span><\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: center;\">\u00a0 <img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-7596\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/07\/June-2014-Did-You-Know-Graph1-1-1024x826.jpg\" alt=\"\" width=\"640\" height=\"516\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/07\/June-2014-Did-You-Know-Graph1-1-1024x826.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/07\/June-2014-Did-You-Know-Graph1-1-300x242.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/07\/June-2014-Did-You-Know-Graph1-1-768x619.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/07\/June-2014-Did-You-Know-Graph1-1.jpg 1049w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n<p>So what\u2019s driving this renewed emphasis on lobbying and advocacy? <span style=\"font-weight: bold;\">Karen Conlon,<\/span> president of the <a href=\"http:\/\/www.cacm.org\" target=\"_blank\" rel=\"noopener\">California Association of Community Managers (CACM)<\/a>, said it\u2019s because there\u2019s a great deal of &#8220;misinformation\u2014even fabricated information&#8221; presented to legislators that can easily turn into bad legislation. &#8220;This increases costs to consumers,&#8221; she added, even though some legislators &#8220;don\u2019t seem to care.&#8221;<\/p>\n<p><span style=\"font-weight: bold;\">Mary Lange<\/span>, president of the <a href=\"http:\/\/www.ibat.org\" target=\"_blank\" rel=\"noopener\">Independent Bankers Association of Texas (IBAT)<\/a> Education Foundation, reiterated that members pay dues to be represented. &#8220;Running an association requires many skill sets that can be obtained in many places. But, representing core issues of legal and regulatory nature for an industry takes a very special knowledge bank.&#8221;<\/p>\n<p>At a recent presentation in Washington, D.C., <span style=\"font-weight: bold;\">Robert L. Johnson<\/span>, founder of the RLJ companies and one of America\u2019s most successful media, business and entertainment moguls, said that an association professional\u2019s job &#8220;is to create that passion, that belief, that whatever it is you represent, you can do it more effectively for members than they can do it for themselves.&#8221; While Johnson is well-known worldwide, you may not know that he spent the early part of his career in the association world. &#8220;As a trade association, you represent a brand and you represent people who have a passion for that brand and its causes,&#8221; Johnson added.<\/p>\n<p><span style=\"font-style: italic;\">It\u2019s kind of like the popular soccer chant <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=2uEpcfonkt4\"><span style=\"font-style: italic;\">I Believe<\/span><\/a><span style=\"font-style: italic;\">!<\/span><\/p>\n<p><span style=\"font-weight: bold;\">Advocacy versus lobbying<\/span><\/p>\n<p>Before diving in further, it\u2019s important to note that the terms &#8220;lobbying&#8221; and &#8220;advocacy&#8221; should not be used interchangeably. IBAT\u2019s Lange said her association does both lobbying and advocacy, and there is a distinction between the two. &#8220;We <span style=\"font-weight: bold; font-style: italic;\">lobby<\/span> with the 501(c)(6) organization focusing on laws, regulations and taxation issues impacting the community banking industry. With our 501(c)(3) foundation, we <span style=\"font-weight: bold; font-style: italic;\">advocate<\/span> for financial literacy for all Texans,&#8221; she added.<\/p>\n<p>At CACM, Conlon said that &#8220;lobbying certainly takes place at the state Capitol and involves our contract lobbyist relating our concerns and position on an issue or bill. But, advocacy for us means we are the eyes and ears for our members to protect their interests at the Capitol and to educate legislators about our industry,&#8221; she added.<\/p>\n<p><span style=\"font-weight: bold;\">Angela <\/span><span style=\"font-weight: bold;\">Kisskeys<\/span>, marketing and communications manager, <a href=\"http:\/\/www.msae.com\" target=\"_blank\" rel=\"noopener\">Midwest Society of Association Executives (MSAE)<\/a>, which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn&#8217;t lobby directly unless the issue impacts the overall operations of non-profits. &#8220;At that point, we would take necessary measures. MSAE members keep us informed of current lobbying issues and\/or any red flags that may impact the association management profession,&#8221; Kisskeys added.<\/p>\n<p>Johnson agreed that associations should consult closely with members before embarking on any important lobbying or advocacy initiatives. &#8220;There\u2019s always a conflict for associations since [individual member] companies have their own lobbyists and think you, the trade association, are trying to take their jobs away. They think they have greater access to members of Congress and the press.&#8221;<\/p>\n<p><span style=\"font-weight: bold;\">Advocacy success story<\/span><\/p>\n<p>As CACM\u2019s Conlon explained, her organization was able to defeat a piece legislation (introduced by a powerful lobbying effort) that would have prevented its members from charging market driven fees for services provided to clients.<\/p>\n<p>So, what was the key to getting support behind your cause and getting lawmakers\/regulators or others to see your position and support it? According to Conlon, CACM researched and articulated &#8220;the other side of the story&#8221; that obviously did not conform to the sponsors allegations. CACM provided &#8220;real-life examples&#8221; from members about how the sponsor\u2019s allegations were simply not true. &#8220;It not only embarrassed the sponsor, but also the author of the bill,&#8221; added Conlon. &#8220;We then worked with both to minimize the [impact of the] bill, and it helped save face for them and we could live with the eventual outcome.&#8221;<\/p>\n<p><span style=\"font-style: italic;\">For more advocacy success stories, see <a title=\"Exploring Advocacy: How to join and persevere for a cause\" href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/exploring-advocacy-join-persevere-cause\/\">Kelly Donovan\u2019s story<\/a>.<\/span><\/p>\n<p>What are some of the newer tools, techniques and strategies that associations can use to advance their causes with lawmakers and constituents? Lange pointed to building networks, helping members understand the &#8220;issues and the players,&#8221; understanding the legislative process at the state and federal level and helping members hone their messaging to representatives. &#8220;Building in a fun quotient is also important,&#8221; Lange added, and &#8220;learning the art of conversation. These are all good skills to have in the quiver.&#8221;<\/p>\n<p><span style=\"font-weight: bold;\">Avoiding advocacy mistakes<\/span><\/p>\n<p>So, what are some of the biggest missteps that associations tend to make on the lobbying\/advocacy front? According to Conlon, it\u2019s when you ignore threats and &#8220;don\u2019t visualize potential outcomes and how they impact your organization and members.&#8221; Lange called out two common errors: &#8220;assuming everyone knows what the issues are and blurting on a \u2018cold mind.\u2019 You have to have a relationship before you can tell your story.&#8221;<\/p>\n<p>Another common misstep is neglecting the non-due revenue potential of your advocacy efforts. As <span style=\"font-weight: bold;\">Johnson<\/span> explained: &#8220;It makes no sense to [do all the lobbying\/advocacy] that associations do and NOT turn that passion into a monetization event to support the cause. It\u2019s not as if you\u2019re taking the money and putting it into your pocket. You\u2019re putting it back into what your goals are.&#8221;<\/p>\n<p><span style=\"font-weight: bold;\">Getting NextGen involved<\/span><\/p>\n<p>According to Conlon, you should explain to industry up-and-comers how helping your organization advance its causes helps them and directly impacts them. Lange advised showing younger members &#8220;how the game is played. Let them help raise political action committee (PAC) dollars and get involved in how [those funds] get spent. Have fun in the process. Make it relevant to their work and community,&#8221; she added.<\/p>\n<p>How about new ways of educating and engaging members proactively when important new legislation hits? Lange advised texting and tweeting the news, sending out e-newsletters, hosting live forums, posting web articles and even going back to &#8220;the old telephone tree.&#8221; Conlon said CACM is big on e-communications and &#8220;call to actions when necessary.&#8221;<\/p>\n<p>Has social media, video and mobile changed the lobbying\/advocacy equation in recent years? According to Conlon it has, because there is so much information from so many different sources to manage and monitor. Lange said she\u2019s noticed it on a national level more than on a state and local level. Lange, Conlon and Johnson each said they were amazed at the speed with which news travels today. &#8220;It\u2019s important as a trade association that you take advantage of every technological advantage that\u2019s available, said Johnson. &#8220;You can\u2019t afford to be slow off the dime and [being tech savvy] puts you at the head of the class.&#8221;<\/p>\n<p>Finally, an organization\u2019s charitable and philanthropic work can contribute to member value. Conlon said, &#8220;it shows we have more of a universal view of the world,&#8221; not just an industry-centric view. Lange said that IBAT\u2019s foundation not only helps build financially literate communities that students, teachers, parents and community bankers can relate to, &#8220;it also provides regulatory credit under banking compliance rules. It is a win-win-win,&#8221; she exclaimed.<\/p>\n<p><span style=\"font-weight: bold;\">Conclusion<\/span><\/p>\n<p>Even if you barely followed soccer\u2019s World Cup, you\u2019d have to agree with Johnson that having a passion for a cause is one of the most powerful tools that exist for &#8220;changing human behavior.&#8221; From the soccer field to the association board room to Capitol Hill, it\u2019s not just showing passion for your cause; it\u2019s about having the ability to channel your passion into a productive and beneficial result for your followers (apologies to Brazil).<\/p>\n<p>&#8220;If you can show that your mission is to impact the market, the constituents and the industry that members are trying to serve,&#8221; added Johnson, &#8220;then I think you\u2019ll be around for a very long time.&#8221;<\/p>\n<p><span style=\"font-style: italic;\"><a href=\"mailto:hankberk@optonline.net?subject=Advocacy Do's and Don'ts feedback\">Hank Berkowitz<\/a><\/span><span style=\"font-style: italic;\"> is the moderator-in-chief of <\/span>Association Adviser eNews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer&#8217;s World Cup.<\/p>\n","protected":false},"author":24,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,31],"tags":[473,474,475,476],"class_list":["post-2956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advocacy","category-features","tag-advocacy-2","tag-association-leaders","tag-lobbying","tag-representation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advocacy Do&#039;s and Don&#039;ts by Hank Berkowitz<\/title>\n<meta name=\"description\" content=\"Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer&#039;s World Cup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advocacy Do&#039;s and Don&#039;ts by Hank Berkowitz\" \/>\n<meta property=\"og:description\" content=\"Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer&#039;s World Cup.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-15T17:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-23T22:45:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"85\" \/>\n\t<meta property=\"og:image:height\" content=\"86\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hank Berkowitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hank Berkowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/\"},\"author\":{\"name\":\"Hank Berkowitz\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/0e18db202b53cbf1daea674e60347a21\"},\"headline\":\"Advocacy Do&#8217;s and Don&#8217;ts\",\"datePublished\":\"2014-07-15T17:48:08+00:00\",\"dateModified\":\"2018-01-23T22:45:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/\"},\"wordCount\":1554,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2013\\\/01\\\/Hank-Berkowitz-thumbnail22.jpg\",\"keywords\":[\"advocacy\",\"association leaders\",\"lobbying\",\"representation\"],\"articleSection\":[\"Advocacy\",\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/\",\"name\":\"Advocacy Do's and Don'ts by Hank Berkowitz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2013\\\/01\\\/Hank-Berkowitz-thumbnail22.jpg\",\"datePublished\":\"2014-07-15T17:48:08+00:00\",\"dateModified\":\"2018-01-23T22:45:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/0e18db202b53cbf1daea674e60347a21\"},\"description\":\"Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer's World Cup.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/advocacy-dos-donts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2013\\\/01\\\/Hank-Berkowitz-thumbnail22.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2013\\\/01\\\/Hank-Berkowitz-thumbnail22.jpg\",\"width\":85,\"height\":86,\"caption\":\"Hank Berkowitz, Association Adviser\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/0e18db202b53cbf1daea674e60347a21\",\"name\":\"Hank Berkowitz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g\",\"caption\":\"Hank Berkowitz\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/hberkowitz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advocacy Do's and Don'ts by Hank Berkowitz","description":"Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer's World Cup.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/","og_locale":"en_US","og_type":"article","og_title":"Advocacy Do's and Don'ts by Hank Berkowitz","og_description":"Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer's World Cup.","og_url":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/","og_site_name":"Association Adviser","article_published_time":"2014-07-15T17:48:08+00:00","article_modified_time":"2018-01-23T22:45:22+00:00","og_image":[{"width":85,"height":86,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg","type":"image\/jpeg"}],"author":"Hank Berkowitz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hank Berkowitz","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/"},"author":{"name":"Hank Berkowitz","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/0e18db202b53cbf1daea674e60347a21"},"headline":"Advocacy Do&#8217;s and Don&#8217;ts","datePublished":"2014-07-15T17:48:08+00:00","dateModified":"2018-01-23T22:45:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/"},"wordCount":1554,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg","keywords":["advocacy","association leaders","lobbying","representation"],"articleSection":["Advocacy","Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/","url":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/","name":"Advocacy Do's and Don'ts by Hank Berkowitz","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg","datePublished":"2014-07-15T17:48:08+00:00","dateModified":"2018-01-23T22:45:22+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/0e18db202b53cbf1daea674e60347a21"},"description":"Association leaders share secrets for advancing their causes (and not stepping on toes). Plus, lessons learned from soccer's World Cup.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/advocacy-dos-donts\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/Hank-Berkowitz-thumbnail22.jpg","width":85,"height":86,"caption":"Hank Berkowitz, Association Adviser"},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/0e18db202b53cbf1daea674e60347a21","name":"Hank Berkowitz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g","caption":"Hank Berkowitz"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/hberkowitz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/2956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=2956"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/2956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/921"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}