{"id":294,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter31253_294\/"},"modified":"2012-11-05T09:33:48","modified_gmt":"2012-11-05T09:33:48","slug":"newsletter31253_294","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter31253_294\/","title":{"rendered":"Association Leaders Using LinkedIn for a Lot More Than Contacts"},"content":{"rendered":"<p><span style=\"font-size: 10pt;\"><span style=\"font-style: italic;\">By<\/span> Association Adviser <span style=\"font-style: italic;\">staff<\/span><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">It&#39;s no surprise that seven out of eight (86 percent) association leaders are using <a target=\"_blank\" href=\"http:\/\/www.linkedin.com\">LinkedIn<\/a> these days. But how they&#39;re using the popular online professional networking platform is more advanced than we expected. <\/p>\n<p>\t\tFor instance, about 30 percent of respondents to the latest <span style=\"font-style: italic;\">Association Adviser <\/span>reader poll said they&#39;re using LinkedIn to follow or participate in discussion group that relate to their businesses. Another 14 percent are using LinkedIn to generate sales or member leads, and an additional 15 percent&mdash;that&#39;s about one in eight&mdash;are managing or moderating LinkedIn discussion groups for their organizations.<\/p>\n<p>\t\t<span style=\"font-size: 12pt; font-weight: bold;\">What is the most advanced way that you&#39;re using LinkedIn?<\/span><\/span><\/p>\n<p><span style=\"font-size: 15px; font-weight: bold; \"><img decoding=\"async\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/may%20poll%20results.png\" alt=\"\" align=\"middle\" \/><\/p>\n<p>\t\t<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><span style=\"font-style: italic;\">Source: <\/span>Association Adviser <span style=\"font-size: 12pt;\">e<\/span>news <span style=\"font-style: italic;\">and Naylor, LLC 2012 |<\/span><span style=\"color: rgb(0, 0, 0);\"> N=194<\/span><\/span><\/p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 10pt;\"><span style=\"color: rgb(0, 0, 0);\"><\/p>\n<p>We expect this trend to continue as more than 52 percent of respondents to an earlier reader poll told us they have a social media strategy in place or expect to have a strategy in place within 12 months.<\/p>\n<p><\/span><\/span>   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s no surprise that seven out of eight (87.3 percent) association leaders are using LinkedIn these days. But how they&rsquo;re using the popular online professional networking platform is more advanced than we expected.<br \/>\n<em>By<\/em> Association Adviser<em> staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-294","post","type-post","status-publish","format-standard","hentry","category-did-you-know"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Association Leaders Using LinkedIn for a Lot More Than Contacts - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter31253_294\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Association Leaders Using LinkedIn for a Lot More Than Contacts - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"It&rsquo;s no surprise that seven out of eight (87.3 percent) association leaders are using LinkedIn these days. But how they&rsquo;re using the popular online professional networking platform is more advanced than we expected. 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