{"id":293,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter31253_293\/"},"modified":"2012-11-05T09:33:48","modified_gmt":"2012-11-05T09:33:48","slug":"newsletter31253_293","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter31253_293\/","title":{"rendered":"Best of the Web: June 2012"},"content":{"rendered":"

Three Quick Steps for Turning Content into Conversations About Your Business<\/a>
\nJuan Maritnez
\nContent Marketing Institute
\nContent marketing can build brands, drive engagements and, ultimately, lead to vital conversions. For these reasons, no company\u2014no matter how big or small\u2014can afford to avoid to ignore its benefits.<\/p>\n

Pinning Interest for Your Association’s Next Event<\/a>
\nHolly Krenek
\nAffiniscape Blog
\nWhen planning your next event, strategically conceptualize ways to tell a story through the photos. Before jumping on the Pinterest bandwagon, make sure you have a plan of action set in place with an end goal for your event and its tie-in to the social tool. What\u2019s the story you want the event to convey on Pinterest?<\/p>\n

Takeaways from Day Two of #mmccon12<\/a>
\nA rundown of Tweets and thoughts from ASAE’s Marketing, Membership & Communications Conference in Washington, D.C.<\/p>\n

The New Workforce: Young, Rich and Female<\/a>
\nSarah Sladek
\nXYZ University
\nNot only will Generation Y (currently ages 17-30) outnumber the Boomer generation in the workforce by 2015, but females will outnumber males and, in many cases, earn more and hold higher positions of authority. How will these changes affect workflows?<\/p>\n

Stop Listening, Start Watching<\/a>
\nNathan Burgess
\nPR Breakfast Club
\nIf you really want to know where your audience\u2019s highest priorities are examine their “finite resources”\u2014 i.e. time and money\u2014 and see how those are spent. Watching your audience will yield a more accurate picture of what they value than listening to what they say is important.<\/p>\n

@kinetixhr<\/a> VIDEO: How To Use Humor in a Job Interview … http:\/\/t.co\/kj3NkanR<\/a><\/p>\n

@Informz\u00a0<\/a>30% = the percentage you can grow your revenue, volunteers, etc. when you target your messaging. #AFPTechKnow<\/p>\n

Follow Naylor on Facebook<\/a> and Twitter<\/a>, or join our LinkedIn Association Executive Roundtable Group<\/a>!<\/p>\n

 
\nVisit Naylor at these Industry Gatherings<\/strong><\/p>\n

2012 FSAE Annual Conference<\/a><\/div>\n
July 11-13, 2012<\/div>\n
<\/div>\n
National Association of Trial Lawyers (NATLE) 2012 Annual Meeting<\/a><\/div>\n
July 28-31, 2012\n<\/div>\n
ASAE Annual Meeting & Exposition 2012\u00a0<\/span><\/div>\n
August 11-14, 2012<\/div>\n

 <\/p>\n

Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC<\/a>.\u00a0Contact us<\/a> today for an assessment of your current communications plans and non-dues revenue strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

The New Workforce: Young, Rich and Female<\/a>
\nSarah Sladek
\nXYZ University
\nNot only will Generation Y (currently ages 17-30) outnumber the Boomer generation in the workforce by 2015, but females will outnumber males and, in many cases, earn more and hold higher positions of authority. How will these changes affect workflows?<\/p>\n

@Informz<\/a> 30% = the percentage you can grow your revenue, volunteers, etc. when you target your messaging. #AFPTechKnow <\/p>\n

Visit Naylor at these Industry Gatherings<\/strong><\/p>\n

ASAE Annual Meeting & Exposition 2012<\/a>
\nAugust 11-14, 2012<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-best-of-the-web"],"acf":[],"yoast_head":"\nBest of the Web: June 2012 - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter31253_293\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of the Web: June 2012 - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"The New Workforce: Young, Rich and Female Sarah Sladek XYZ University Not only will Generation Y (currently ages 17-30) outnumber the Boomer generation in the workforce by 2015, but females will outnumber males and, in many cases, earn more and hold higher positions of authority. 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