{"id":282,"date":"2011-11-05T09:33:48","date_gmt":"2011-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter31596_282\/"},"modified":"2018-03-27T16:59:01","modified_gmt":"2018-03-27T16:59:01","slug":"using-video-connect-members","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/","title":{"rendered":"Using Video to Connect More Deeply With Members"},"content":{"rendered":"

This month\u2019s spotlight on communication excellence falls on the Western Retail Lumber Association (WRLA)<\/a> and the Material Handling Equipment Distributors Association (MHEDA)<\/a> for their bold forays into online video.<\/p>\n

The Western Retail Lumber Association (WRLA)<\/span> recently completed a strategic planning session in which it found that members had a need for more compelling content and more relevant information about their industry. WRLA turned to online video to help fill that void. Their first video<\/a> was part informational and part educational, highlighting a new program they\u2019re about to launch called WRLA TV. Online video isn\u2019t just a gimmick for WRLA–it will become the focal point of its new website. The goal of WRLA\u2019s new website is to create an informational hub where members can not only learn, but can have a conversation with each other, whether it\u2019s member-to-member or member-to-association.<\/p>\n

\"WRLA<\/p>\n

Meanwhile, the Material Handling Equipment Distributors Association<\/span> (MHEDA<\/a>) recently launched its first video episode featuring highlights of its annual conference. The content focused primarily on the speakers, session highlights and on key attendees and exhibitors. It provided great coverage of the event for both attendees and non-attendees, and serves as a key strong driver of future attendance for the MHEDA\u2019s annual convention.<\/p>\n

\"The
The Material Handling Equipment Distributors Association repackaged a series of four conference keynote speaker sessions on their TV platforms and distributed the individual videos via email.<\/figcaption><\/figure>\n

Both associations used content and video in different ways. Both adhered to best practices and both used video to solidify their position as the No. 1 source of information in their market.<\/p>\n

Charles Popper, Naylor\u2019s Vice President of Association Relations has more in this video report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This month’s spotlight on communication excellence falls on the Western Retail Lumber Association (WRLA)<\/a> and the Material Handling Equipment Distributors Association (MHEDA)<\/a> for their bold forays into online video.
\nBy<\/em> Association Adviser staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,12],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-spotlight","category-marketing-communications"],"acf":[],"yoast_head":"\nUsing Video to Connect More Deeply With Members - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Video to Connect More Deeply With Members - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"This month’s spotlight on communication excellence falls on the Western Retail Lumber Association (WRLA) and the Material Handling Equipment Distributors Association (MHEDA) for their bold forays into online video. By Association Adviser staff\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-05T09:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-27T16:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/MHEDA-TV.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Using Video to Connect More Deeply With Members\",\"datePublished\":\"2011-11-05T09:33:48+00:00\",\"dateModified\":\"2018-03-27T16:59:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/\"},\"wordCount\":294,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/MHEDA-TV.jpg\",\"articleSection\":[\"Association Spotlight\",\"Marketing & Communications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/\",\"name\":\"Using Video to Connect More Deeply With Members - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/MHEDA-TV.jpg\",\"datePublished\":\"2011-11-05T09:33:48+00:00\",\"dateModified\":\"2018-03-27T16:59:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/using-video-connect-members\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/MHEDA-TV.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/MHEDA-TV.jpg\",\"width\":744,\"height\":436,\"caption\":\"The Material Handling Equipment Distributors Association repackaged a series of four conference keynote speaker sessions on their TV platforms and distributed the individual videos via email.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Video to Connect More Deeply With Members - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/","og_locale":"en_US","og_type":"article","og_title":"Using Video to Connect More Deeply With Members - Association Adviser","og_description":"This month’s spotlight on communication excellence falls on the Western Retail Lumber Association (WRLA) and the Material Handling Equipment Distributors Association (MHEDA) for their bold forays into online video. By Association Adviser staff","og_url":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/","og_site_name":"Association Adviser","article_published_time":"2011-11-05T09:33:48+00:00","article_modified_time":"2018-03-27T16:59:01+00:00","og_image":[{"width":744,"height":436,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/MHEDA-TV.jpg","type":"image\/jpeg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Using Video to Connect More Deeply With Members","datePublished":"2011-11-05T09:33:48+00:00","dateModified":"2018-03-27T16:59:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/"},"wordCount":294,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/MHEDA-TV.jpg","articleSection":["Association Spotlight","Marketing & Communications"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/","url":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/","name":"Using Video to Connect More Deeply With Members - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/MHEDA-TV.jpg","datePublished":"2011-11-05T09:33:48+00:00","dateModified":"2018-03-27T16:59:01+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/using-video-connect-members\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/MHEDA-TV.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/MHEDA-TV.jpg","width":744,"height":436,"caption":"The Material Handling Equipment Distributors Association repackaged a series of four conference keynote speaker sessions on their TV platforms and distributed the individual videos via email."},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies & Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}