{"id":2717,"date":"2014-04-28T12:52:53","date_gmt":"2014-04-28T16:52:53","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2717"},"modified":"2020-02-28T19:38:51","modified_gmt":"2020-02-28T19:38:51","slug":"know-video-livestream-mobile-apps-among-fastest-growing-sources-ndr","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/know-video-livestream-mobile-apps-among-fastest-growing-sources-ndr\/","title":{"rendered":"Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR"},"content":{"rendered":"<p>As we discussed\u00a0<a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/association-leaders-focused-ndr-communication-membership-data\/\">last month<\/a>, the subject of non-dues revenue (NDR) is top of mind with our readers. So we decided to drill down into the NDR well to see which types of NDR programs were growing the fastest for associations. Again, the idea was to look at the\u00a0fastest-growing\u00a0sources, not necessarily the largest. But, many familiar categories remain near the top of the list.<\/p>\n<p>According to our unscientific poll of\u00a0Association Adviser\u00a0readers, conferences and live events were the fastest growing sources of NDR for nearly one in five readers (18 percent), video live-streaming (13.4 percent) moved to the No. 2 spot, slightly ahead of long-standing association staples, including continuing education (12.4 percent), advertising (12.3 percent), charitable donations (11.2 percent) and corporate affinity programs (10.1 percent).\u00a0Perhaps another sign of the times, sponsorship of mobile apps appears to be the fastest growing source of NDR for 11.3 percent of our readers\u2019 organizations.<\/p>\n<p><em>See Kelly Donovan\u2019s\u00a0<a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/four-ways-earn-non-dues-revenue-mobile-apps\/\">story<\/a>\u00a0 for more on this topic.<\/em><\/p>\n<p>Nearly 100 readers have responded to the poll thus far.<\/p>\n<p>&nbsp;<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2718 size-large\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AAeNews-April-2014-Bar-Graph1-1024x605.jpg\" alt=\"What is your organization's fastest growing source of non-dues revenue?\" width=\"640\" height=\"378\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AAeNews-April-2014-Bar-Graph1-1024x605.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AAeNews-April-2014-Bar-Graph1-300x177.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AAeNews-April-2014-Bar-Graph1-768x454.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AAeNews-April-2014-Bar-Graph1.jpg 1894w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>As TRSA President Joseph Ricci explains in\u00a0Hank Berkowitz\u2019s\u00a0<a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/got-ndr-non-dues-revenue\/\">column<\/a>\u00a0today, his organization\u2019s print advertising revenue is now at a 10-year high, but there is &#8220;definitely a push toward alternative advertising&#8221; in e-newsletters, social media and other Web-based platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to our unscientific poll of Association Adviser readers, conferences and live events were the fastest growing sources of NDR for nearly one in five readers.<\/p>\n","protected":false},"author":26,"featured_media":2718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[26,50,410,10,27,38],"class_list":["post-2717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-conferences","tag-events","tag-livestream-video","tag-mobile-apps","tag-non-dues-revenue","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Did You Know? 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