{"id":2702,"date":"2014-04-15T11:06:48","date_gmt":"2014-04-15T15:06:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2702"},"modified":"2018-01-24T16:03:39","modified_gmt":"2018-01-24T16:03:39","slug":"rebranding-new-beginning-association-publications","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/","title":{"rendered":"Rebranding: A New Beginning for Association Publications"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-2703\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg\" alt=\"\" width=\"89\" height=\"78\" \/>Just like people, associations need to reinvent themselves from time to time, but that doesn&#8217;t necessarily mean they have to start completely from scratch. In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine<span style=\"font-style: italic;\">, Constructor<\/span>, and found a way to rebuild its brand, expand its reach and increase audience accessibility. AGC now delivers device-neutral content that is available when and how their members want to receive it.<\/p>\n<p>The extension of the <span style=\"font-style: italic;\">Constructor <\/span>brand to new media channels also allowed AGC to <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/integrate-your-marketing-in-2014\/\">integrate its marketing<\/a> efforts, effectively multiplying the power of their member communication initiatives.<\/p>\n<p>To learn more about AGC\u2019s rebranding success with <span style=\"font-style: italic;\">Constructor<\/span>, <a href=\"https:\/\/naylor.box.com\/v\/AGCofACaseStudy\" target=\"_blank\" rel=\"noopener\">click here<\/a> to read the case study.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We examine how the Associated General Contractors of America (AGC) turned their magazine, <em>Constructor<\/em>, into a brand, expanded its reach and increased audience accessibility. <a href=\"http:\/\/www.naylor.com\/index.php\/association-services\/case-study\/agc-of-america-constructor\/\" target=\"blank\">Read the case study here.<\/a><\/p>\n","protected":false},"author":26,"featured_media":2703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[308,403,404,405],"class_list":["post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-spotlight","tag-agc","tag-associated-general-contractors-of-america","tag-association-publications","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding: A New Beginning for Association Publications<\/title>\n<meta name=\"description\" content=\"We examine how the Associated General Contractors of America turned their magazine into a brand, expanded its reach and increased audience accessibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding: A New Beginning for Association Publications\" \/>\n<meta property=\"og:description\" content=\"We examine how the Associated General Contractors of America turned their magazine into a brand, expanded its reach and increased audience accessibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-15T15:06:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-24T16:03:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"89\" \/>\n\t<meta property=\"og:image:height\" content=\"78\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Rebranding: A New Beginning for Association Publications\",\"datePublished\":\"2014-04-15T15:06:48+00:00\",\"dateModified\":\"2018-01-24T16:03:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/\"},\"wordCount\":131,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/04\\\/AGC-LOGO.jpg\",\"keywords\":[\"AGC\",\"associated general contractors of America\",\"association publications\",\"rebranding\"],\"articleSection\":[\"Association Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/\",\"name\":\"Rebranding: A New Beginning for Association Publications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/04\\\/AGC-LOGO.jpg\",\"datePublished\":\"2014-04-15T15:06:48+00:00\",\"dateModified\":\"2018-01-24T16:03:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"We examine how the Associated General Contractors of America turned their magazine into a brand, expanded its reach and increased audience accessibility.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/rebranding-new-beginning-association-publications\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/04\\\/AGC-LOGO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/04\\\/AGC-LOGO.jpg\",\"width\":89,\"height\":78},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding: A New Beginning for Association Publications","description":"We examine how the Associated General Contractors of America turned their magazine into a brand, expanded its reach and increased audience accessibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding: A New Beginning for Association Publications","og_description":"We examine how the Associated General Contractors of America turned their magazine into a brand, expanded its reach and increased audience accessibility.","og_url":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/","og_site_name":"Association Adviser","article_published_time":"2014-04-15T15:06:48+00:00","article_modified_time":"2018-01-24T16:03:39+00:00","og_image":[{"width":89,"height":78,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg","type":"image\/jpeg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Rebranding: A New Beginning for Association Publications","datePublished":"2014-04-15T15:06:48+00:00","dateModified":"2018-01-24T16:03:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/"},"wordCount":131,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg","keywords":["AGC","associated general contractors of America","association publications","rebranding"],"articleSection":["Association Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/","url":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/","name":"Rebranding: A New Beginning for Association Publications","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg","datePublished":"2014-04-15T15:06:48+00:00","dateModified":"2018-01-24T16:03:39+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"description":"We examine how the Associated General Contractors of America turned their magazine into a brand, expanded its reach and increased audience accessibility.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/rebranding-new-beginning-association-publications\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/04\/AGC-LOGO.jpg","width":89,"height":78},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/2702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=2702"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/2702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/2703"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=2702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=2702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=2702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}