{"id":270,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter32106_270\/"},"modified":"2012-11-05T09:33:48","modified_gmt":"2012-11-05T09:33:48","slug":"newsletter32106_270","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter32106_270\/","title":{"rendered":"Best of the Web: September 2012"},"content":{"rendered":"

The Challenged Association<\/a><\/span>\u2014<\/a>Remaining Relevant Requires More Than Cosmetic Change
\n<\/a><\/span>Kent Anderson
\nThe Scholarly Kitchen
\nAnderson reviews “Race for Relevance,” a (short) book by Harrison Coerver and Mary Byers that addresses the major challenges associations face as they try to remain a relevant force in today’s business and legislative arena.<\/span><\/p>\n

@affiniscape<\/a> Why #conferences make you more creative http:\/\/t.co\/QcnkQi1l<\/a> #eventprofs #expochat <\/span><\/p>\n

@AdsOnLinkedIn<\/a> Quality Audience, Professional Context & High Impact: why you advertise on LinkedIn. 3 out of 4 members use LinkedIn for biz news #WFWebinar<\/span><\/p>\n

25 Ways to Use AdWords Data for SEO
\n<\/a>Tom Demers
\nWordStream
\nOne often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about how Web users find your website. In this post, Demres walks through 25 specific things within an AdWords account that you can use to optimize your website and help more people find your information.<\/p>\n

Seven Ways Market Research Can Feed Into Business Activities
\n<\/a>Bo Mattsson<\/div>\n
MarketingProfs<\/div>\n
Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of uses for market intelligence is much larger than most businesses think.<\/div>\n

Marketers Still Shying Away from Pinterest
\n<\/a>MarketingProfs
\nDespite the rapid growth of Pinterest, some 44 percent of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to a new survey by The Creative Group. Have you taken the Pinterest plunge yet?<\/p>\n

@NACSonline<\/a> #Coffee is always a plus in the morning\u2014check out some of the numbers behind the beverage that helps us start our day! http:\/\/t.co\/GpeqBDd6<\/a><\/p>\n

@AssnMediaPub<\/a> How Google’s ‘Penguin’ Update Will Change Publishing, for the Better http:\/\/t.co\/6l4FolKy<\/a> via @adage<\/a><\/p>\n

Breakdown: Social Media Workflow, Process, Triage
\n<\/a>Jeremiah Owyang
\nWeb-Strategist.com
\nLike our bodies, cities and corporations, all complex organisms have a natural process and order that helps to reduce inefficiencies and increases the end goals. So what if you don\u2019t have a workflow? In this post (which assumes your organization is already active on social media), Jeremiah Owyang explains how your organization can establish a content marketing strategy for social media that incorporates your strengths and helps you plan for crises.<\/p>\n

 <\/p>\n

Visit Us at These Important Industry Events <\/span><\/p>\n

National Rural Water Association WaterPro Expo\u00a0<\/a><\/span><\/div>\n
Sept. 19-22, 2012 <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Tallahassee Society of Association Executives Education Day & Trade Show <\/a><\/span><\/div>\n
Oct. 17, 2012 <\/span><\/div>\n
\u00a0<\/span><\/div>\n
Canadian Society of Association Executives 2012 Annual Conference <\/a><\/span><\/div>\n
Nov. 1-3, 2012 <\/span><\/div>\n
\u00a0<\/span><\/div>\n
National Apartment Association Developing Excellence Conference <\/a><\/span><\/div>\n
Nov. 6-7, 2012<\/span><\/div>\n
\u00a0<\/span><\/div>\n
\n

Follow Naylor on Facebook<\/a> and Twitter<\/a>, or join our LinkedIn Association Executive Roundtable Group<\/a>!<\/p>\n

Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC<\/a>. Contact us<\/a> today for an assessment of your current communications plans and non-dues revenue strategies.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

@affiniscape<\/a> Why #conferences make you more creative http:\/\/t.co\/QcnkQi1l<\/a> #eventprofs #expochat<\/p>\n

The Challenged Association—Remaining Relevant Requires More Than Cosmetic Change<\/a>
\nKent Anderson
\nThe Scholarly Kitchen
\nAnderson reviews “Race for Relevance,” a (short) book by Harrison Coerver and Mary Byers that addresses the major challenges associations face as they try to remain a relevant force in today's business and legislative arena. <\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-best-of-the-web"],"acf":[],"yoast_head":"\nBest of the Web: September 2012 - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter32106_270\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of the Web: September 2012 - 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