Travel budgets may be tighter\u00a0than ever. But, even in this digital age, it seems association members and suppliers will take time out of their busy schedules to meet face-to-face for\u00a0“must attend” events.<\/p>\n
According to the latest Association Adviser<\/span> reader poll, nearly 30 percent of respondents told\u00a0us that conferences and live events remain their single greatest source of non-dues revenue. Corporate partnerships and affinity programs were a distant\u00a0second at just under 18 percent. Continuing education programs and charitable donations were each cited by about 16 percent of respondents, followed by\u00a0advertising (13 percent) and “other” sources (10 percent).<\/p>\n More than 100 readers have responded to the poll as of press time.<\/p>\n Sure, live events take an enormous amount of time, energy and\u00a0resources to produce. But think twice before you cut back on opportunities for\u00a0your members to make eye contact and exchange handshakes in real-time. As\u00a0Naylor President and CEO Alex DeBarr explains in today\u2019s feature story, “Being\u00a0relevant to members and their industries is going to keep getting more\u00a0complicated for associations. They\u00a0need all the revenue they can get and the biggest membership base with the\u00a0largest buying power they can get.”<\/p>\n","protected":false},"excerpt":{"rendered":" Even in this digital age, it seems association members and suppliers will take time out of their busy schedules to meet face-to-face for “must attend” events.
\nBy<\/em> Association Adviser staff<\/em><\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","hentry","category-features"],"acf":[],"yoast_head":"\n