{"id":2567,"date":"2014-03-31T09:58:16","date_gmt":"2014-03-31T13:58:16","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2567"},"modified":"2020-03-03T14:28:50","modified_gmt":"2020-03-03T14:28:50","slug":"incorporating-text-polling-next-live-event","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/incorporating-text-polling-next-live-event\/","title":{"rendered":"Incorporating Text Polling at Your Next Live Event"},"content":{"rendered":"<figure id=\"attachment_2646\" aria-describedby=\"caption-attachment-2646\" style=\"width: 105px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/Dana-Plotke-2014-thumbnail.jpg\"><img decoding=\"async\" class=\"size-full wp-image-2646\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/Dana-Plotke-2014-thumbnail.jpg\" alt=\"Dana Plotke\" width=\"105\" height=\"115\" \/><\/a><figcaption id=\"caption-attachment-2646\" class=\"wp-caption-text\"><em>Dana Plotke, Naylor<\/em><\/figcaption><\/figure>\n<p>There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. While real-time audience surveys have been around for a while, text polling is one of the fastest growing and most popular ways to take the pulse of your members or attendees.<\/p>\n<p>High-performing organizations are always looking for ways to incorporate technology for the sake of evolution and better execution. Text polling could be one such technology that makes sense for helping you grow engagement at your events.<\/p>\n<p><img decoding=\"async\" title=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/tweetables.jpg\" alt=\"\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 98%; margin: 5px; border: 1px solid black; background-color: #dcdcdc;\" width=\"\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\">\n<ul>\n<li>Associations have an opportunity to take their events to the next level by enabling the use of text polling technology for presenters and audience members.<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Associations+can+take+events+to+the+next+level+by+suggesting+text+polling+options+to+presenters+and+audience+members.+goo.gl\/t3m2NW\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" title=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/realliltweetables.png\" alt=\"\" \/><\/a><\/li>\n<\/ul>\n<ul>\n<li>Text polling is an inexpensive and easy tool for presenters to use before, during and after a talk. It can also help you gauge potential feedback for larger research initiatives.<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Text+polling+is+an+inexpensive+and+easy+tool+for+presenters+to+use+before,+during+and+after+a+talk.+goo.gl\/t3m2NW\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" title=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/realliltweetables.png\" alt=\"\" \/><\/a><\/li>\n<\/ul>\n<ul>\n<li>Make sure you think about potential signal issues or accessibility issues inside your event venue. There\u2019s nothing worse than getting your audience excited to take your poll and then find out your venue does not accommodate wireless.<a href=\"https:\/\/twitter.com\/intent\/tweet?text=There+is+nothing+worse+than+getting+your+audience+excited+to+take+your+poll+when+your+venue+does+not+have+wireless.+goo.gl\/t3m2NW\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" title=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/realliltweetables.png\" alt=\"\" \/><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you think you\u2019re seeing associations use more texting you\u2019re not alone. According to our recent unscientific reader poll, more than half (54 percent) of Association Adviser eNews followers say they are either already texting or planning to text members within the next 12 months. Real-time polling is one of the reasons why.<\/p>\n<h2><strong>How text polling works<\/strong><\/h2>\n<ol>\n<li>Ask your audience a question with a text polling app such as the Poll Everywhere app.<\/li>\n<li>The audience answers in real time using mobile phones, Twitter or web browsers.<\/li>\n<li>See your response live on the web or in a PowerPoint or keynote presentation.<\/li>\n<\/ol>\n<p>The process to create and implement a text poll is easy and most offerings allow you to ask multiple choice, free choice, opinion and &#8220;goal polls.&#8221;<\/p>\n<p>I have incorporated text polling into several association presentations during the last few years, and it has been a great tool to use before, during and after my talks. Here are some examples:<\/p>\n<ul>\n<li>Pre-presentation research poll: I send an email before the event to all attendees with a link to poll questions. Results are announced at the session. This approach is good for promoting the session and for ensuring that content is targeted to your audience.<\/li>\n<\/ul>\n<ul>\n<li>Live text\/Twitter polling during the presentation: This is a good ice breaker and way to get folks engaged inside a stuffy conference room or\u2014better yet\u2014inside a giant auditorium. Because the results are shared in real-time, the presenter is able to steer the conversation based on audience response.<\/li>\n<\/ul>\n<ul>\n<li>Traffic driver to booth: Another benefit of text polling is that the presenter can direct attendees back to your trade show booth so your sales team can continue the lead qualification process.<\/li>\n<\/ul>\n<ul>\n<li>Test potential feedback for upcoming big initiatives. As many of you know, Naylor conducts a comprehensive annual <a href=\"https:\/\/www.naylor.com\/benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Association Communications Benchmarking Report<\/a> for the association community. I incorporated one question\u2014&#8221;What is the biggest communication challenge you face in 2014?&#8221;\u2014in a presentation in late 2013 to help gauge potential feedback:<a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2569\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll1.jpg\" alt=\"Text Polling Example\" width=\"444\" height=\"260\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll1.jpg 444w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll1-300x176.jpg 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/a><\/li>\n<\/ul>\n<p>I also used the text polling tool to solicit reaction and intended action resulting from my presentation:<\/p>\n<div align=\"center\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2571\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll2.jpg\" alt=\"AAeNewsMar2014TextPoll2\" width=\"444\" height=\"306\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll2.jpg 444w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll2-300x207.jpg 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/a><\/div>\n<h2><strong>Do people take text polls?<\/strong><\/h2>\n<p>In my experience, for those comfortable with text poll technology, it has been well received. Usually, a handful of people ask me which tool I used to conduct the instant text poll after my presentation. I have the most experience with <a href=\"http:\/\/www.PollEverywhere.com\" target=\"_blank\" rel=\"noopener noreferrer\">PollEverywhere.com<\/a>. You could consider using <a href=\"http:\/\/www.SMSPoll.net\" target=\"_blank\" rel=\"noopener noreferrer\">SMSPoll.net<\/a>, <a href=\"http:\/\/Trumpia.com\" target=\"_blank\" rel=\"noopener noreferrer\">Trumpia.com<\/a>, <a href=\"http:\/\/www.Protexting.com\" target=\"_blank\" rel=\"noopener noreferrer\">Protexting.com<\/a>, and <a href=\"http:\/\/Pushone.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pushone.com<\/a>, among others.<\/p>\n<p>Reader note: For another perspective on text polling systems, check out <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/know-live-polling-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hillary Levitz&#8217;s article<\/a> from February 2014.<\/p>\n<h2><strong>Words of advice<\/strong><\/h2>\n<p>Before diving into the text polling pool headfirst, think about potential accessibility issues that arise with mobile devices. The last thing you want to do is ask your audience to respond, then find out that most attendees rely on wireless connections\u2014and the venue isn&#8217;t equipped with WiFi. It\u2019s important to test your tool in the actual location if you can.<\/p>\n<p>As with any type of survey or research endeavor, it\u2019s also important to ask questions that your audience has the ability (and knowledge) to answer. I recently asked a group of association publishing professionals which of their member communications they felt was their organization\u2019s flagship (see below). I had more than 50 responses in a matter of seconds, and it was clear that the majority of respondents believed the member (print) magazine was their flagship.<\/p>\n<div align=\"center\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2570\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll3.jpg\" alt=\"Text Polling Example \" width=\"405\" height=\"206\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll3.jpg 405w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll3-300x153.jpg 300w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/a><\/div>\n<h2><strong>Other good ways to use text polling<\/strong><\/h2>\n<p>If a presentation is streamed live on video, your virtual audience will feel more engaged if they are able to participate in real-time polls. You can also use short message systems (SMS) for marketing activities like customer service polls and to gain additional exposure for your brand and current marketing initiatives (for those who have opted in and you have received permission to do so).<\/p>\n<h2><strong>Getting started<\/strong><\/h2>\n<p>Sign up for an account on a web-based service (free or paid, depending on number of responses you require), and you\u2019re off.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>There\u2019s no denying that we live in an instant gratification world, and text polling is a great way to leverage today\u2019s technology to engage your members at your next event or during your next presentation. Instantly showing the audience the information that was gathered from them, will make them increasingly likely to share with you in the future\u2014and tell their professional friends and colleagues to do the same.<\/p>\n<p><em><a href=\"mailto:dplotke@naylor.com?subject=March%20Association%20Adviser%20story%20feedback\">Dana Plotke<\/a> leads the marketing efforts for Naylor, LLC. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While real-time audience surveys have been around for a while, text polling is one of the fastest growing and most popular ways to take the pulse of your members or attendees. Read on for a review of text polling tools and uses.<\/p>\n","protected":false},"author":28,"featured_media":9851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,6],"tags":[177,383],"class_list":["post-2567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-membership","category-technology","tag-member-engagement","tag-text-polling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incorporating Text Polling at Your Next Live Event-Association Adviser<\/title>\n<meta name=\"description\" content=\"While audience surveys have been around for a while, text polling is one of the fastest growing ways to take the pulse of your members or attendees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/incorporating-text-polling-next-live-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incorporating Text Polling at Your Next Live Event-Association Adviser\" \/>\n<meta property=\"og:description\" content=\"While audience surveys have been around for a while, text polling is one of the fastest growing ways to take the pulse of your members or attendees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/incorporating-text-polling-next-live-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-31T13:58:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-03T14:28:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/03\/AAeNewsMar2014TextPoll3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"405\" \/>\n\t<meta property=\"og:image:height\" content=\"206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/incorporating-text-polling-next-live-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/incorporating-text-polling-next-live-event\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Incorporating Text Polling at Your Next Live Event\",\"datePublished\":\"2014-03-31T13:58:16+00:00\",\"dateModified\":\"2020-03-03T14:28:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/incorporating-text-polling-next-live-event\\\/\"},\"wordCount\":983,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/incorporating-text-polling-next-live-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/03\\\/Roll-of-I-Voted-Stickers-on-a-white-background.jpg\",\"keywords\":[\"member engagement\",\"text polling\"],\"articleSection\":[\"Marketing &amp; 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