{"id":2365,"date":"2014-01-27T10:41:22","date_gmt":"2014-01-27T15:41:22","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2365"},"modified":"2018-03-21T16:41:01","modified_gmt":"2018-03-21T16:41:01","slug":"associations-find-peer-organizations-reliable-profit-media-industry-data","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/associations-find-peer-organizations-reliable-profit-media-industry-data\/","title":{"rendered":"Associations Find Peer Organizations as Reliable as For-Profit Media for Industry Data"},"content":{"rendered":"<p>As our annual communication <a href=\"http:\/\/www.naylor.com\/benchmarking\/\" target=\"_blank\" rel=\"noopener\">benchmarking study<\/a> gets underway, we started checking in with our readers to see where they\u2019re most likely to go for reliable outside data about their industry and their members. While this month\u2019s unscientific poll is still in its early stages, it looks like four out of five readers (80 percent) are consulting one of two sources: peer organizations or trade publishers that cover their industries. Just one in five respondents (20 percent) said they preferred government.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7786 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/01\/AAeNews-Jan-2014-Bar-Graph.jpg\" alt=\"\" width=\"756\" height=\"473\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/01\/AAeNews-Jan-2014-Bar-Graph.jpg 756w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/01\/AAeNews-Jan-2014-Bar-Graph-300x188.jpg 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As you\u2019ll see in <a title=\"Big Data: Big Headache or Big Opportunity for Associations?\" href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/big-data-big-headache-big-opportunity-associations\/\">Hank Berkowitz\u2019s column<\/a> and other stories this month, associations are substantially improving their data gathering, analysis and dissemination capabilities, but it all start with asking the right questions and making sure you\u2019re asking the right way.<\/p>\n<p>&#8220;You can\u2019t put the roof on the house before you&#8217;ve get a solid foundation,&#8221; observed Sharon Moss, Ph.D., CAE, chief research officer of the <a href=\"http:\/\/www.asaecenter.org\/foundation2\" target=\"_blank\" rel=\"noopener\">ASAE Foundation<\/a>.<\/p>\n<p>As association professionals, we love to collect data, but actually using it and putting it into action? &#8220;That\u2019s the hardest part for many organizations,&#8221; explained Sara Slater, MS, director of surveys and analysis at the <a href=\"http:\/\/www.asha.org\" target=\"_blank\" rel=\"noopener\">American Speech-Language-Hearing Association (ASHA)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We checked in with our readers to see where they\u2019re most likely to go for reliable outside data about their industry and their members. You might be surprised how many rely on peer organizations.<\/p>\n","protected":false},"author":26,"featured_media":2369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[317,318,221,125,340],"class_list":["post-2365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-american-speech-language-hearing-asosciation","tag-asae-foundation","tag-data","tag-did-you-know-2","tag-poll"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assocs. Find Peers as Reliable as For-Profit Media for Industry Data<\/title>\n<meta name=\"description\" content=\"This month&#039;s poll shows that four out of five readers (80%) are consulting 2 sources: peer organizations or trade publishers that cover their industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/associations-find-peer-organizations-reliable-profit-media-industry-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assocs. Find Peers as Reliable as For-Profit Media for Industry Data\" \/>\n<meta property=\"og:description\" content=\"This month&#039;s poll shows that four out of five readers (80%) are consulting 2 sources: peer organizations or trade publishers that cover their industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/associations-find-peer-organizations-reliable-profit-media-industry-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-27T15:41:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-21T16:41:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/01\/AAeNews-Jan-2014-Bar-Graph-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"160\" \/>\n\t<meta property=\"og:image:height\" content=\"62\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Associations Find Peer Organizations as Reliable as For-Profit Media for Industry Data\",\"datePublished\":\"2014-01-27T15:41:22+00:00\",\"dateModified\":\"2018-03-21T16:41:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/\"},\"wordCount\":205,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/AAeNews-Jan-2014-Bar-Graph-thumbnail.jpg\",\"keywords\":[\"American Speech-Language-Hearing Asosciation\",\"ASAE Foundation\",\"data\",\"Did You Know\",\"poll\"],\"articleSection\":[\"Did You Know?\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/associations-find-peer-organizations-reliable-profit-media-industry-data\\\/\",\"name\":\"Assocs. 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