{"id":2253,"date":"2014-01-05T09:29:06","date_gmt":"2014-01-05T14:29:06","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2253"},"modified":"2014-01-05T09:29:06","modified_gmt":"2014-01-05T14:29:06","slug":"associations-finding-alternatives-to-email-but-not-a-replacement","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/associations-finding-alternatives-to-email-but-not-a-replacement\/","title":{"rendered":"Associations Finding Alternatives to Email, But Not a Replacement"},"content":{"rendered":"<p>As texting and social networking gain traction across all segments of society, associations will have to do more than simply email members in order to stay in touch. As we learned <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/associations-increasingly-turning-to-texting-to-reach-members\/\">last month<\/a>, more than half (54 percent) of <i>Association Adviser eNews<\/i> followers say they are either texting, or planning to text members within the next 12 months.<\/p>\n<p>Email\u2019s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. In fact one in eight respondents (12 percent) think that more than half of their members will not by email regulars by 2018.<b>\u00a0<\/b><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2293 aligncenter\" alt=\"AAeNews-Dec-2013-Bar-Graph\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/12\/AAeNews-Dec-2013-Bar-Graph-300x225.jpg\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/12\/AAeNews-Dec-2013-Bar-Graph-300x225.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/12\/AAeNews-Dec-2013-Bar-Graph.jpg 653w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>As business training and development specialist, Elaine Rodgers <a href=\"http:\/\/tweakyourbiz.com\/marketing\/2013\/04\/10\/replace-email-with-social-networking-16-reasons-for-and-against\/\">noted earlier this year<\/a>, there are just as many arguments in favor of social media replacing email as there are against it. What smart are associations are likely to do is find a balance that optimizes the communication experience for each member\u2019s preferences.<\/p>\n<table style=\"border-collapse: collapse; width: 95%; margin: 5px; border: 1px solid black; background-color: #dcdcdc;\" width=\"\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\">\n<em><a href=\"http:\/\/feedburner.google.com\/fb\/a\/mailverify?uri=AssociationAdviser\">Subscribe<\/a> to Association Adviser eNews to receive articles like this directly in your inbox.<\/em><br \/>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Kelly Donovan notes in today\u2019s <span style=\"text-decoration: underline;\">Front Lines column<\/span> that associations are getting better attuned to the communication challenges facing them down the road\u2014young, disengaged professionals, needing networking, tech updates and best practices in real-time and on the go.<\/p>\n<p>\u201cAssociations need to modify their culture quickly to keep with the times\u201d observes Donovan, and they\u2019re learning they need to customize the membership experience for each dues payer.<\/p>\n<p>Many of our recent polls are still open. <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/open-polls\/\">Visit today<\/a> and tell us where you stand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email\u2019s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018.<\/p>\n","protected":false},"author":26,"featured_media":2294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[17,305,23,57],"class_list":["post-2253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-email","tag-marketing-and-communication","tag-social-media","tag-technology-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - 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