{"id":2207,"date":"2013-12-01T11:00:26","date_gmt":"2013-12-01T16:00:26","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2207"},"modified":"2020-02-28T20:16:01","modified_gmt":"2020-02-28T20:16:01","slug":"go-where-your-members-are","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/go-where-your-members-are\/","title":{"rendered":"Go Where Your Members Are"},"content":{"rendered":"<figure id=\"attachment_1416\" aria-describedby=\"caption-attachment-1416\" style=\"width: 85px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1416\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/05\/Hillary-Levitz-thumbnail.jpg\" alt=\"Hillary Levitz\" width=\"85\" height=\"87\" \/><figcaption id=\"caption-attachment-1416\" class=\"wp-caption-text\"><em>Hillary Levitz, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n<p>We&#8217;ve all heard the phrase: &#8220;Go where your members are.&#8221; So where are your members? Pew Research Center <strong><a href=\"http:\/\/pewinternet.org\/Reports\/2013\/social-networking-sites.aspx\">says<\/a> <\/strong>that 72 percent of adults use social networking sites. This includes the 43 percent of adults over the age of 65 who have an online presence. This month, I compiled a short list of possible apps and websites to reach your members.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2502\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/Tweetables-icon.jpg\" alt=\"Tweetables\" width=\"300\" height=\"65\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 95%; margin: 5px; border: 1px solid black; background-color: #dcdcdc;\" width=\"\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\">\n<ul>\n<li>The vast majority of adult Americans\u2014not just young people\u2014use social networking sites.<\/li>\n<\/ul>\n<ul>\n<li>Having a strong presence on at least one platform will ensure your ability to connect with members on a regular and meaningful way.<\/li>\n<\/ul>\n<ul>\n<li>Serious networking and member communication can be accomplished, even on the platforms designed for fun and people-tracking.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol>\n<li><span style=\"font-weight: bold;\">Facebook<\/span><br \/>\nAccording to a <a href=\"http:\/\/pewinternet.org\/Commentary\/2012\/March\/Pew-Internet-Social-Networking-full-detail.aspx\">study<\/a> conducted by the Pew Research Center, 67 percent of adults in the U.S. are Facebook users. With this in mind, your association should have a presence on Facebook. Even if you only post once a month, members will appreciate the option to connect with you on that platform.<\/li>\n<li><span style=\"font-weight: bold;\">Twitter<\/span><br \/>\nA <a href=\"http:\/\/www.journalism.org\/2013\/11\/04\/twitter-news-consumers-young-mobile-and-educated\/\">study<\/a> from the Pew Research Center found that 16 percent of U.S. adults use Twitter. While this does not account for a large portion of the adult population, it is still a good idea to be present on Twitter. The platform offers an easy way to communicate with members and also shows members that you are interested and connected to industry happenings.<\/li>\n<li><span style=\"font-weight: bold;\">Instagram<\/span><br \/>\nThe photo-sharing app currently has 150 million users and is one of the fastest growing social media platforms. While not very popular with your older members (as of December 2012, <a href=\"http:\/\/pewinternet.org\/Reports\/2013\/social-networking-sites.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">13 percent of online adults said they used it<\/a>), Instagram may be a good way to connect with your newest and youngest members. You can post pictures of networking events, conferences or just general fun around the association offices. The <a href=\"http:\/\/web.stagram.com\/n\/agcofamerica\/\">Associated General Contractors of America<\/a> does a great job of keeping things light while also keeping members informed. They often post pictures of members being honored, speaking engagements and promotions for upcoming events. Check out Kelly Donovan\u2019s article about ways to communicate better with Instagram <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/10-ways-to-communicate-better-with-instagram\/\">here<\/a>.<\/li>\n<li><span style=\"font-weight: bold;\">Snapchat<\/span><br \/>\nSnapchat is another great way to connect with your members in a fun and engaging way. Snapchat allows users to send photos or videos to friends for a prescribed amount of time (up to 10 seconds). Once the time runs out, the photo is deleted and disappears forever. While more popular with the younger crowd, Snapchat can be used to send quick photos from events, conferences or speakers. Snapchat can also be used as part of a game or contest in which members have to complete an action after seeing the snap. Snapchat stories can be used to document the highlights at a conference.<\/li>\n<li><span style=\"font-weight: bold;\">LinkedIn<\/span><br \/>\nLinkedIn allows associations to connect with members in a more professional atmosphere. On group pages, associations can post discussion questions to see what their members are interested in. Members also have the ability to post their own questions for discussion. The International Carwash Association currently facilitates a LinkedIn group of more than 2,000 members. Discussions range from how government decisions will affect the carwash industry to which cleaners are best. Just last week (November 13) LinkedIn\u2019s popular news curation feature, LinkedIn Today, <a href=\"http:\/\/mashable.com\/2013\/11\/13\/linkedin-pulse-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">was replaced<\/a> on both desktop and mobile by Pulse, which now provides the back-end technology for all content surfacing on the platform.<\/li>\n<\/ol>\n<p>Your members may be on all of these social media platform or none at all. Having a strong presence on at least one platform will ensure your ability to connect with members on social media.<\/p>\n<p><em>Hillary Levitz is an online marketing specialist with Naylor, LLC.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To reach members on the go, go where your members are: A quick guide to the most popular social destinations.<\/p>\n","protected":false},"author":37,"featured_media":1727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,6],"tags":[21,235,22,300,23,25],"class_list":["post-2207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-technology","tag-facebook","tag-instagram","tag-linkedin","tag-snapchat","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go Where Your Members Are - Association Adviser<\/title>\n<meta name=\"description\" content=\"We&#039;ve all heard the phrase: &quot;Go where your members are.&quot; So where are your members? 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