{"id":2179,"date":"2013-12-01T15:14:03","date_gmt":"2013-12-01T20:14:03","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2179"},"modified":"2013-12-01T15:14:03","modified_gmt":"2013-12-01T20:14:03","slug":"associations-increasingly-turning-to-texting-to-reach-members","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/associations-increasingly-turning-to-texting-to-reach-members\/","title":{"rendered":"Associations Increasingly Turning to Texting to Reach Members"},"content":{"rendered":"<p>As information overload and inbox clutter continues to challenge the membership communication model, more and more associations may be turning to text messaging to reach members of all ages. According to our latest unscientific reader poll, more than half (54 percent) of <i>Association Adviser eNews<\/i> followers say they are either texting, or planning to text members within the next 12 months.<\/p>\n<p><b><br \/>\n<\/b><\/p>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/11\/AAeNews-Nov-2013-Did-You-Know.jpg\"><img decoding=\"async\" class=\" wp-image-2189 aligncenter\" alt=\"AAeNews Nov 2013 Did You Know\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/11\/AAeNews-Nov-2013-Did-You-Know-300x206.jpg\" width=\"400\" \/><\/a>As ASAE\u2019s chief information officer, Reggie Henry <a href=\"http:\/\/tv.associationadviser.com\/3-tips-for-communicating-with-young-people\">told Association Adviser TV last month<\/a>, younger people aren\u2019t communicating by email anymore. You must communicate with people where they are, and you must have an established relationship with them before you can market to them, he said.<\/p>\n<p><a href=\"mailto:munderwood@naylor.com?subject=Sept.%202013%20Association%20Adviser%20technology%20story\">Marcus Underwood<\/a>, Naylor\u2019s vice president for online media is not surprised. He notes that <b>r<\/b>elationships are best formed when there is two-way versus one-way communication. In the past, the association sent out information and expected the member to listen. True relationships involve both sides participating, he added, and text-messaging seems ideally suited for two-way communication.<\/p>\n<p>Also, don\u2019t miss Underwood\u2019s <span style=\"text-decoration: underline;\">thought-provoking piece<\/span> about managing your passwords in today\u2019s issue.<\/p>\n<p>Many of our recent polls are still open. <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/open-polls\/\">Visit today<\/a> and tell us where you stand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As information overload and inbox clutter continues to challenge the membership communication model, more and more associations may be turning to text messaging to reach members of all ages. According to our latest unscientific reader poll, more than half (54 percent) of <i>Association Adviser eNews<\/i> followers say they are either texting, or planning to text members within the next 12 months.<\/p>\n","protected":false},"author":26,"featured_media":2189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[54,283],"class_list":["post-2179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-communication","tag-texting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Associations Increasingly Turning to Texting to Reach Members - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/associations-increasingly-turning-to-texting-to-reach-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Associations Increasingly Turning to Texting to Reach Members - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"As information overload and inbox clutter continues to challenge the membership communication model, more and more associations may be turning to text messaging to reach members of all ages. 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