{"id":215,"date":"2012-10-19T17:43:32","date_gmt":"2012-10-19T17:43:32","guid":{"rendered":"http:\/\/staging.naylornet.com\/associationadvisor\/?p=215"},"modified":"2020-02-28T20:28:28","modified_gmt":"2020-02-28T20:28:28","slug":"best-of-the-web","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web\/","title":{"rendered":"October 2012: Twitter, Key Research Trends, QR codes, and Print Joins the Internet"},"content":{"rendered":"

@sliceworks<\/a>: 7 Tips #Association Executives Can Learn From Politicians http:\/\/t.co\/S8xkpdDY<\/a> gr8 points from @SteveDrake<\/p>\n

@JeffHurt<\/a>: Conference Networking: Prime the Pump Before Your Event by @DonnaKastner #eventprofs #pcma ow.ly\/dRLQZ <\/a><\/p>\n

@AssnMediaPub<\/a>: 12 ways to use Pinterest for your nonprofit bit.ly\/SmzPfK<\/a> #association #socialmedia<\/p>\n

“NO vendors, please.”<\/a>
\nDeirdre Reid
\nReid All About It
\nSome association executives want to hear advice only from those who have been in their shoes, either as a CEO or director of membership, education or another department. But many vendors have been in these same positions\u2014they know what they\u2019re talking about.<\/p>\n

Reaching Your Audience in the Digital Age: Key Research Trends to Watch<\/a>
\nAaron Smith
\nPew Internet Research Center
\nWhile it may seem like smartphones and tablets are ubiquitous, sometimes we need to remind ourselves that they’re not: 46 percent of adults own a smartphone, and just 19 percent own a tablet or e-reader. This slideshow presentation reviews current digital and mobile use trends, including social media use, and offers suggestions about how to facilitate digital information and mobile use within your audience.
\n
\nA Great New Idea You’ll Never Use: NYC’s Required QR Codes for City Buildings<\/a>
\nChristina Chaey
\nFast Company
\nStarting next fall, NYC businesses will sport QR codes loaded with details about their inspections and regulations history, but with the codes being placed on the actual permit, which businesses often place behind their service counter or tacked in other inconspicuous places. This could be a great step toward more data transparency, but will consumers take the extra step to access it?
\n
\n3 Things You Need to Know About Your Mobile Event App<\/a>
\nJulius Solaris
\nEvent Manager Blog
\nEvent apps are becoming increasingly popular among attendees. The burning question we should ask ourselves is no longer “Should I offer an event app?” but rather “Which event app should I offer?” Here are three app-related concerns to think about before diving in.<\/p>\n

Most Popular Email Elements to Test<\/a>
\nMarketing Sherpa
\nWhich email elements do you test most often? Which elements do your peers test most often?<\/p>\n

Newsprint Joins the Internet of Things<\/a>
\nRobert Andrews
\npaidContent\u2014The Economics of Digital Content
\nWhat if the printed word could become digital today? What if you could press an icon on a printed page and have the printed story read to you? An eight-year-old Cambridge, UK, company called Novalia, working with the Universities of Central Lancashire, Dundee and Surrey, is deploying its electronics-enabled paper concept toward newspapers. This hybrid of audio, visual and hyperlinked content could become the next model of interactive media.<\/p>\n

Writing Scripts and Speeches<\/a>
\nMignon Fogarty
\nGrammar Girl
\nTo help your next presentation go well, check out these quick and dirty tips for writing scripts and speeches. Don’t miss the video of the awesomely confident 10-year-old speaker at the end of the post.<\/p>\n

The Chronicle of Philanthropy<\/a>: How America Gives
\nGiving money away is one way to use extra personal income or extra non-dues revenue. Use this tool from The Chronicle of Philanthropy to discover how people and organizations give to charity in your city.<\/p>\n

Visit Us at These Important Industry Events<\/h3>\n

Tallahassee Society of Association Executives Education Day & Trade Show<\/a>
\nOctober 17, 2012<\/p>\n

Canadian Society of Association Executives 2012 Annual Conference<\/a>
\nNovember 1-3, 2012<\/p>\n

National Apartment Association AE Developing Excellence Conference
\nNovember 6-7, 2012<\/p>\n

TNSAE Tradeshow\u2014Networking: Let’s Give Them Something to Talk About<\/a>
\nNovember 27-28,2012<\/p>\n

Follow Naylor on Facebook<\/a> and Twitter<\/a>, or join our LinkedIn Association Executive Roundtable Group<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

5 Quick Tips for Your Association Twitter Account<\/a>
\n“NO vendors, please.”<\/a>
\nReaching Your Audience in the Digital Age: Key Research Trends to Watch<\/a>
\n3 Things You Need to Know About Your Mobile Event App<\/a>
\nMost Popular Email Elements to Test<\/a>
\nNewsprint Joins the Internet of Things<\/a>
\nWriting Scripts and Speeches<\/a>
\nThe Chronicle of Philanthropy: How America Gives<\/a>
\nA Great New Idea You’ll Never Use: NYC’s Required QR Codes for City Buildings<\/a><\/p>\n","protected":false},"author":26,"featured_media":180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,66,6],"tags":[65,17,21,10,67,91,92,23,93,25,94],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-the-web","category-networking-opinion","category-technology","tag-best-of-the-web","tag-email","tag-facebook","tag-mobile-apps","tag-print","tag-qr-codes","tag-research","tag-social-media","tag-speech","tag-twitter","tag-vendors"],"acf":[],"yoast_head":"\nOctober 2012: Twitter, Key Research Trends, QR codes, and Print Joins the Internet - Association Adviser<\/title>\n<meta name=\"description\" content=\"Who knew that Twitter would become a major marketing tool for associations? 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