{"id":2049,"date":"2013-10-02T12:52:20","date_gmt":"2013-10-02T16:52:20","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=2049"},"modified":"2020-02-28T20:02:14","modified_gmt":"2020-02-28T20:02:14","slug":"gamification-you-never-had-so-much-fun-connecting-with-members","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/gamification-you-never-had-so-much-fun-connecting-with-members\/","title":{"rendered":"Gamification: You Never Had So Much Fun Connecting With Members"},"content":{"rendered":"<figure id=\"attachment_1727\" aria-describedby=\"caption-attachment-1727\" style=\"width: 85px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-full wp-image-1727\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/05\/Hillary-Levitz-thumbnail.jpg\" alt=\"\" width=\"85\" height=\"86\" \/><figcaption id=\"caption-attachment-1727\" class=\"wp-caption-text\"><em>Hillary Levitz, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n<p>Gamification. You\u2019ve heard the term multiple times by now, but do you really know what it means? What is gamification and how can you leverage it to benefit your association and members?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2502\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/Tweetables-icon.jpg\" alt=\"Tweetables\" width=\"300\" height=\"65\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 95%; margin: 5px; border: 1px solid black; background-color: #dcdcdc;\" width=\"\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\">\n<ul type=\"disc\">\n<li>Gamification is a valuable tool for increasing member engagement at your events and educational programs.<\/li>\n<li>Using game-like programming in a non-game setting can help students, association members and employees learn more effectively and enhance long-term memory.<\/li>\n<li>While gamification is designed to be fun, a player&#8217;s score can be used to suggest courses for improving their professional skills and learning techniques.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>According to the highly-respected tech blog, <a href=\"http:\/\/mashable.com\/category\/gamification\/\">Mashable<\/a>, gamification can be defined as &#8220;using game-like programming in a non-game setting.&#8221; It is often used to increase user engagement, assist in teaching and some research suggests that it may even enhance <a href=\"http:\/\/k12teacherstaffdevelopment.com\/tlb\/how-do-i-improve-long-term-memory-in-students\/\">long-term memory<\/a>. No wonder seventy percent of Forbes Global 2000 companies have announced plans to <a href=\"http:\/\/www.hrexaminer.com\/12-ways-to-make-your-gamification-project-fail\/\">deploy gamification<\/a> in some form or another. Many associations are also adopting the use of gamification for education and event engagement purposes.<\/p>\n<table style=\"border-collapse: collapse; width: 95%; margin: 5px; border: 1px solid black; background-color: #dcdcdc;\" width=\"\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\"><em><a href=\"http:\/\/feedburner.google.com\/fb\/a\/mailverify?uri=AssociationAdviser\">Subscribe<\/a> to Association Adviser eNews to receive articles like this directly in your inbox.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"http:\/\/www.scte.org\/default.aspx\">The Society of Cable Telecommunications Engineers<\/a> uses a trivia game to help members choose which continuing education classes to take. The game asks skills-based questions of varying difficulty, and based on a user\u2019s score, <a href=\"http:\/\/www.scte.org\/courses\/\">suggests courses<\/a> to help improve skills. Playing the trivia game helps members find out which courses are appropriate for their skill levels and, in turn, promotes the association\u2019s continuing education courses (a member benefit).<\/p>\n<p><a href=\"http:\/\/competitivecarriers.org\/\">The Competitive Carriers Association<\/a> includes a gamification element in its mobile conference application. The app features a scavenger hunt-like digital badge section where attendees can unlock badges by performing specific tasks within the app while roaming the show floor or attending conference sessions. For example, an attendee can unlock a badge by checking into a certain booth on the app and attending a product demonstration. App users also earn points for every action they make within the app, such as posting photos or offering speaker reviews. At the end of the conference, the attendee with the most badges and points receives a prize. The badges encourage attendees to visit booths at which they may not normally stop and help draw more foot traffic to vendors.<\/p>\n<p>Another way to employ gamification is to reward members for attending association events. Similar to the badges at the CCA Annual Convention, associations may offer codes to members who attend lunch-and-learns or networking events. Members with the most codes can earn prizes, such as membership discounts or product samples.<\/p>\n<p><a href=\"http:\/\/www.demandmetric.com\/content\/gamification-infographic\">Gamification<\/a> is a valuable tool to help increase member engagement at events and during programs. It allows members to enjoy themselves while learning the value of their membership.<\/p>\n<table style=\"border-collapse: collapse; width: 95%; margin: 5px; border: 1px solid black; background-color: #dcdcdc;\" width=\"\" cellspacing=\"3\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid black;\">Check out Hillary&#8217;s tips for a <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/five-tips-for-a-stellar-social-media-contest\/\" target=\"_blank\" rel=\"noopener noreferrer\">stellar social media contest<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Hillary Levitz is an online marketing specialist with Naylor, LLC.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hard work is recruiting and retaining them. Keeping them engaged doesn&#8217;t have to be.<\/p>\n","protected":false},"author":37,"featured_media":1727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,6],"tags":[251,252,253,74,254],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-technology","tag-cca","tag-engagement","tag-gamification","tag-membership-2","tag-memory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification: You Never Had So Much Fun Connecting With Members - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/gamification-you-never-had-so-much-fun-connecting-with-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification: You Never Had So Much Fun Connecting With Members - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"The hard work is recruiting and retaining them. Keeping them engaged doesn&#039;t have to be.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/gamification-you-never-had-so-much-fun-connecting-with-members\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-02T16:52:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-28T20:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/05\/Hillary-Levitz-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"85\" \/>\n\t<meta property=\"og:image:height\" content=\"86\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hillary Levitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hillary Levitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gamification-you-never-had-so-much-fun-connecting-with-members\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gamification-you-never-had-so-much-fun-connecting-with-members\\\/\"},\"author\":{\"name\":\"Hillary Levitz\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/2a5deb5f8f1878986e82ffe935e87bbf\"},\"headline\":\"Gamification: You Never Had So Much Fun Connecting With Members\",\"datePublished\":\"2013-10-02T16:52:20+00:00\",\"dateModified\":\"2020-02-28T20:02:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gamification-you-never-had-so-much-fun-connecting-with-members\\\/\"},\"wordCount\":498,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gamification-you-never-had-so-much-fun-connecting-with-members\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2013\\\/05\\\/Hillary-Levitz-thumbnail.jpg\",\"keywords\":[\"CCA\",\"engagement\",\"gamification\",\"membership\",\"memory\"],\"articleSection\":[\"Marketing &amp; 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