{"id":1810,"date":"2013-06-18T09:45:00","date_gmt":"2013-06-18T13:45:00","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=1810"},"modified":"2013-06-18T09:45:00","modified_gmt":"2013-06-18T13:45:00","slug":"association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management\/","title":{"rendered":"Association Leaders Increasingly Using LinkedIn for Engagement, Not Just Contact Management"},"content":{"rendered":"<p><span style=\"font-size: 10pt;\">It\u2019s no surprise that seven out of eight (87 percent) association leaders are using LinkedIn these days\u2014about the same level of adoption that we saw at this time a year ago. And while keeping up with professional contacts remains the most advanced use of the popular professional networking tool, we detected a substantial increase in the number of association users who are using LinkedIn to follow industry-specific discussion groups (25 percent in 2013 vs. 16 percent in 2012).<\/span><\/p>\n<p>As with 2012, about 13 percent are using LinkedIn to generate sales or member leads and an additional 13 percent\u2014that\u2019s about one in eight\u2014are managing or moderating LinkedIn discussion groups for their organizations.<\/p>\n<p><span style=\"font-size: 10pt;\">More than 200 readers have responded to this instapoll question since we launched it a year ago.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: bold; font-size: 10pt;\"><img decoding=\"async\" title=\"\" alt=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aa%20enews%20june%202013%20dyk%20graph.jpg\" width=\"550\" \/><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Other poll questions are open. <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/open-polls\/\">Weigh in with your answer here!<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: bold; font-size: 10pt;\"><span style=\"font-weight: bold;\"><a title=\"Subscribe\" href=\"http:\/\/feedburner.google.com\/fb\/a\/mailverify?uri=AssociationAdviser&amp;loc=en_US\" target=\"_blank\">Subscribe to Association Adviser eNews<\/a><\/span> and receive stories like this in your inbox monthly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We detected a substantial increase in the number of association users who are using LinkedIn to follow industry-specific discussion groups.<\/p>\n","protected":false},"author":26,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[189,22,190,191,192],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-contacts","tag-linkedin","tag-member-leads","tag-organizations","tag-professional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association Leaders Increasingly Using LinkedIn for Engagement, Not Just Contact Management - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Association Leaders Increasingly Using LinkedIn for Engagement, Not Just Contact Management - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"We detected a substantial increase in the number of association users who are using LinkedIn to follow industry-specific discussion groups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-18T13:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/06\/June-2013-DYK-graph-thumbnail2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"78\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management\/\",\"name\":\"Association Leaders Increasingly Using LinkedIn for Engagement, Not Just Contact Management - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2013-06-18T13:45:00+00:00\",\"dateModified\":\"2013-06-18T13:45:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/association-leaders-increasingly-using-linkedin-for-engagement-not-just-contact-management\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; 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