{"id":15211,"date":"2026-08-17T07:00:12","date_gmt":"2026-08-17T11:00:12","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=15211"},"modified":"2026-09-04T11:03:13","modified_gmt":"2026-09-04T15:03:13","slug":"magazine-monday-redefining-member-value","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/magazine-monday-redefining-member-value\/","title":{"rendered":"Magazine Monday: Redefining Member Value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15211\" class=\"elementor elementor-15211\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36d3a4f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36d3a4f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f09209\" data-id=\"25f09209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238b0659 elementor-widget elementor-widget-text-editor\" data-id=\"238b0659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Associations have more ways than ever to prove their worth to members, from smarter revenue models to sharper measures of impact. To get the full picture, <em>Association Adviser<\/em>\u00a0heard from three association executives and got their take on what keeps an association relevant, the revenue strategies worth pursuing, and the results that show a member relationship is working. Included in the conversation were: Sheronda L. Carr, Chief Executive Officer, National Association of Women in Construction (NAWIC), Michele Stanley, IOM, President &amp; CEO, National Stone, Sand &amp; Gravel, and Lisa Williams, Executive Director, National Ornamental &amp; Miscellaneous Metals Association (NOMMA).<\/p><h3><strong>What do you think will define a valuable association over the next five years?<\/strong><\/h3><p><strong>Sheronda L. Carr, NAWIC:<\/strong>\u00a0A valuable association will be defined by its ability to consistently foster meaningful engagement among its members and extend its influence within broader ecosystems. As associations transition from traditional membership models to more modern approaches, reliance on in-person meetings alone to build credibility and generate revenue will diminish. To remain relevant, associations must embrace technological advancements as they emerge. This proactive adoption not only enhances credibility but also positions the association as a trusted resource and community for addressing the key challenges shaping their field. Members will increasingly seek reimagined, high-quality content; personalized access to interest-specific groups; and innovative delivery methods. By prioritizing peer-based technological learning and maintaining agility in responding to members\u2019 needs, associations can evolve into forward-thinking hubs and interconnected communities that provide genuine value and support to their members.<\/p><p><strong>Michele Stanley, NSSGA:<\/strong>\u00a0A valuable association over the next five years will be defined by its ability to become an essential strategic partner\u2014one that shapes the operating environment, aligns the industry, and delivers measurable outcomes for members. That is exactly the direction of NSSGA\u2019s 2026\u20132029 Strategic Industry Plan. It reflects that shift by positioning the association as an orchestrator of the industry ecosystem: strengthening federal advocacy, improving regulatory certainty, elevating aggregates as the backbone of America\u2019s prosperity, and ensuring the industry is recognized as central to infrastructure, economic growth, housing, manufacturing, and national competitiveness.<\/p><p><strong>Lisa Williams, NOMMA:<\/strong>\u00a0As has been true throughout their history, I believe the most valuable associations over the next five years will provide opportunities for people with similar interests and needs to connect and learn from one another. Especially given the current technological environment, associations that help their members navigate AI will be essential as the technology grows and touches nearly every industry and interest.<\/p><p><a href=\"https:\/\/www.associationadviser-digital.com\/naya\/library\/item\/0026_annual_2026\/4353880\/\"><b data-olk-copy-source=\"MessageBody\">Read the full article in the 2026 edition of\u00a0<i>Association Adviser<\/i>\u00a0magazine!<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Associations have more ways than ever to prove their worth to members, from smarter revenue models to sharper measures of impact. To get the full picture, Association Adviser\u00a0heard from three association executives and got their take on what keeps an association relevant, the revenue strategies worth pursuing, and the results that show a member relationship [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":15213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1517,31],"tags":[1722,177,1824],"class_list":["post-15211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-management","category-features","tag-association-adviser","tag-member-engagement","tag-member-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Smart Association&#039;s Guide to AI-Assisted Content<\/title>\n<meta name=\"description\" content=\"For associations today, proving value goes far beyond membership numbers and event attendance. 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