{"id":1478,"date":"2013-02-15T15:26:39","date_gmt":"2013-02-15T15:26:39","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=1478"},"modified":"2013-02-15T15:26:39","modified_gmt":"2013-02-15T15:26:39","slug":"best-of-the-web-february-2013","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/","title":{"rendered":"Best of the Web: February 2013"},"content":{"rendered":"<p><a href=\"http:\/\/www.twitter.com\/bluehornetemail\" target=\"_blank\">@bluehornetemail<\/a>: With every email, you&#8217;re earning the right to make the customer feel good about opting in to your emails. #eec13<\/p>\n<p><a href=\"http:\/\/www.twitter.com\/b2community\" target=\"_blank\">@B2Community<\/a>\u00a0: Mobile SEO in 2013: 5 Things You Need to Know\u00a0<a href=\"http:\/\/goo.gl\/fb\/bpwFz\" target=\"_blank\">goo.gl\/fb\/bpwFz<\/a><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/associationsnow\" target=\"_blank\">@AssociationsNow<\/a>\u00a0: Why Facebook users are disengaging, and why you should watch the slow fade:\u00a0<a href=\"http:\/\/bit.ly\/14T5cIp\" target=\"_blank\">bit.ly\/14T5cIp<\/a>\u00a0#assnchat<\/p>\n<p><a href=\"http:\/\/www.imediaconnection.com\/article_full.aspx?id=33546&amp;buffer_share=8778c\" target=\"_blank\">9 Marketing Strategies You Must Stop Using\u2014Now<\/a><br \/>\nKent Lewis<br \/>\niMedia Connection<br \/>\nAre you still optimizing your website by keyword embedding? Are you creating content for content&#8217;s sake? Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works.<\/p>\n<p><a href=\"http:\/\/meetingsnet.com\/audience-engagement\/future-meetings-knowing-how-attendees-are-feeling-even-if-they-don-t-tell-you\" target=\"_blank\">Future of Meetings: Knowing How Attendees Are Feeling, Even If They Don&#8217;t Tell You<\/a><br \/>\nAlison Hall<br \/>\nMeetingsNet<br \/>\nWhat if you could use your phone, an app or even a biological implant to read attendees&#8217; thoughts about an event? This technology may not be far off.<\/p>\n<p><a href=\"http:\/\/www.fastcompany.com\/3005011\/why-you-should-work-coffee-shop-even-when-you-have-office\" target=\"_blank\">Why You Should Work From a Coffee Shop, Even When You Have an Office\u00a0<\/a><br \/>\nWesley Verhoeve<br \/>\nFast Company<br \/>\nThe experience of working out of coffee shops was so positive for this author that even after his company moved into a new home, he made sure to get in a few &#8220;coffee shop days&#8221; each month. Here are some reasons why it might be great for you to try it for one or two days every month.<br \/>\n<a href=\"http:\/\/mashable.com\/2013\/01\/24\/pompeii-first-social-network\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29\" target=\"_blank\"><br \/>\nDid Pompeii Create the First Social Network?<\/a><br \/>\nCurt Hopkins<br \/>\nMashable<br \/>\nOne of the most difficult decisions in talking about the history of any aspect of computing, or even of technology as a whole, is to decide when it started. When, for instance, did social networking begin? With Facebook in 2004? MySpace in 2003? With CompuServe in 1969? How about Pompeii, 79?<\/p>\n<div><strong>Visit Us at These Important Industry Events<\/strong><\/div>\n<div>\n<div><\/div>\n<div><strong><a href=\"http:\/\/convention.agc.org\/\" target=\"_blank\">Association General Contractors Annual Convention<\/a><\/strong><\/div>\n<div>\n<p>March 6-9, 2013<\/p>\n<\/div>\n<div><strong>American Hospital Association\u2019s 2013 APRE Conference<\/strong><\/div>\n<div>April 3-6, 2013<\/div>\n<div><\/div>\n<div><strong><a href=\"http:\/\/www.gsae.org\/displaycommon.cfm?an=1&amp;subarticlenbr=9\" target=\"_blank\">Georgia Society of Association Executives Annual Conference<\/a><\/strong><br \/>\nMay 29-31, 2013<strong><a href=\"http:\/\/www.mmcconference.org\/\" target=\"_blank\">ASAE 2012 Marketing Membership &amp; Communications Conference<\/a><\/strong><br \/>\nJune 4-5, 2013<\/p>\n<\/div>\n<div><strong><a href=\"http:\/\/associationmediaandpublishing.org\/annualmeeting\" target=\"_blank\">Association Media &amp; Publishing Annual Conference<\/a><\/strong><br \/>\nJune 9-11, 2013<\/div>\n<div>\n<p>Follow Naylor on\u00a0<a href=\"http:\/\/www.facebook.com\/naylorllc\" target=\"_blank\">Facebook<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.twitter.com\/naylorllc\" target=\"_blank\">Twitter<\/a>,\u00a0or join our LinkedIn\u00a0<a title=\"http:\/\/www.linkedin.com\/groups?gid=2912729&amp;trk=hb_side_g\" href=\"http:\/\/www.linkedin.com\/groups?gid=2912729&amp;trk=hb_side_g\" target=\"_blank\">Association Executive Roundtable Group<\/a>!<br \/>\nDoes your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at\u00a0<a href=\"http:\/\/www.naylor.com\/\" target=\"_blank\">Naylor, LLC<\/a>.\u00a0<a href=\"mailto:cpopper@naylor.com?subject=Communication%20plan%20assessment\" target=\"_blank\">Contact us<\/a>\u00a0today for an assessment of your current communications plans and non-dues revenue strategies.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/meetingsnet.com\/audience-engagement\/future-meetings-knowing-how-attendees-are-feeling-even-if-they-don-t-tell-you\" target=\"blank\">Future of Meetings: Knowing How Attendees Are Feeling, Even If They Don&#8217;t Tell You<\/a><br \/>\nAlison Hall<br \/>\nMeetingsNet<br \/>\nWhat if you could use your phone, an app or even a biological implant to read attendees&#8217; thoughts about an event? This technology may not be far off.<\/p>\n<p><a href=\"http:\/\/www.imediaconnection.com\/article_full.aspx?id=33546&#038;buffer_share=8778c\" target=\"blank\">9 Marketing Strategies You Must Stop Using\u2014Now<\/a><br \/>\nKent Lewis<br \/>\niMedia Connection<br \/>\nAre you still optimizing your website by keyword embedding? Are you creating content for content&#8217;s sake? Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works.<\/p>\n<p><a href=\"http:\/\/www.twitter.com\/bluehornetemail\" target=\"blank\">@bluehornetemail<a\/>: With every email, you&#8217;re earning the right to make the customer feel good about opting in to your emails. #eec13<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[65,26,21,23],"class_list":["post-1478","post","type-post","status-publish","format-standard","hentry","category-best-of-the-web","tag-best-of-the-web","tag-conferences","tag-facebook","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best of the Web: February 2013 - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of the Web: February 2013 - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Future of Meetings: Knowing How Attendees Are Feeling, Even If They Don&#039;t Tell You Alison Hall MeetingsNet What if you could use your phone, an app or even a biological implant to read attendees&#039; thoughts about an event? This technology may not be far off. 9 Marketing Strategies You Must Stop Using\u2014Now Kent Lewis iMedia Connection Are you still optimizing your website by keyword embedding? Are you creating content for content&#039;s sake? Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. @bluehornetemail: With every email, you&#039;re earning the right to make the customer feel good about opting in to your emails. #eec13\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-15T15:26:39+00:00\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Best of the Web: February 2013\",\"datePublished\":\"2013-02-15T15:26:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/\"},\"wordCount\":399,\"commentCount\":0,\"keywords\":[\"Best of the Web\",\"conferences\",\"Facebook\",\"social media\"],\"articleSection\":[\"Best of the Web\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/\",\"name\":\"Best of the Web: February 2013 - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"datePublished\":\"2013-02-15T15:26:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/best-of-the-web-february-2013\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best of the Web: February 2013 - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/","og_locale":"en_US","og_type":"article","og_title":"Best of the Web: February 2013 - Association Adviser","og_description":"Future of Meetings: Knowing How Attendees Are Feeling, Even If They Don't Tell You Alison Hall MeetingsNet What if you could use your phone, an app or even a biological implant to read attendees' thoughts about an event? This technology may not be far off. 9 Marketing Strategies You Must Stop Using\u2014Now Kent Lewis iMedia Connection Are you still optimizing your website by keyword embedding? Are you creating content for content's sake? Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. @bluehornetemail: With every email, you're earning the right to make the customer feel good about opting in to your emails. #eec13","og_url":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/","og_site_name":"Association Adviser","article_published_time":"2013-02-15T15:26:39+00:00","author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Best of the Web: February 2013","datePublished":"2013-02-15T15:26:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/"},"wordCount":399,"commentCount":0,"keywords":["Best of the Web","conferences","Facebook","social media"],"articleSection":["Best of the Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/","url":"https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/","name":"Best of the Web: February 2013 - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"datePublished":"2013-02-15T15:26:39+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/best-of-the-web-february-2013\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}