{"id":13789,"date":"2026-06-25T21:47:24","date_gmt":"2026-06-25T21:47:24","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13789"},"modified":"2026-06-25T22:24:41","modified_gmt":"2026-06-25T22:24:41","slug":"the-gen-exit-why-association-boards-are-losing-their-next-wave-of-leaders","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/the-gen-exit-why-association-boards-are-losing-their-next-wave-of-leaders\/","title":{"rendered":"The Gen eXit: Why Association Boards Are Losing Their Next Wave of Leaders"},"content":{"rendered":"\t\t
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In October of 2023, I was laid off from my job as a VP of Revenue Enablement at a big tech company. Rather than\u00a0find\u00a0another job in tech, I decided to take\u00a0my fate\u00a0in my own hands and build my keynote speaking business.\u00a0Then, in\u00a0the summer\u00a0of 2024, I resigned from the board of the Revenue Enablement Society. \u201cI\u2019m sad to let this go,\u201d\u00a0I explained, \u201cbut I underestimated the demands of building my own business after getting laid off, and I can\u2019t give our members the effort they deserve right now.\u201d In that one statement, I expressed a cascade of events that countless Gen X professionals have gone through in recent years, and I became a living example of a growing threat to associations\u2019 operational stability.<\/span>
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Gen X (<\/span>born between 1965 and 1980<\/span>) is a primary source of current and future association board members and presidents. They have the\u00a0expertise, experience, credibility, and\u00a0clout\u00a0that most associations prioritize when selecting top volunteer leadership. However, Gen Xers have endured massive career disruption in recent years, with 14% having been laid off once or more during the past decade, and a quarter still unable to find a new job. I call this the \u201cGen\u00a0eXit,\u201d\u00a0and as it has changed thousands of people\u2019s\u00a0relationship\u00a0with their profession, their relationship with their professional associations has changed too. Many who would have gladly served on association boards over the next decade or two are resigning their seats or declining to take them at all.\u00a0<\/span>
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It\u2019s\u00a0understandable why\u00a0they\u2019ve\u00a0pulled back. Job loss causes most of us to crouch down into our survival instincts, close ranks around those we love most, and change how we spend our money and time. \u201cHow will I pay my bills and feed my family?\u201d quickly takes priority over \u201cHow will I fit the board retreat into my schedule next month?\u201d\u00a0Also, most people shift from a service mindset to a member mindset, wanting their association to help them find a new job and being less concerned about helping that association\u00a0operate.\u00a0<\/span>\u00a0<\/span><\/p>

All of this adds up to fewer Gen\u00a0Xers\u00a0available to fill and lead association boards. This crack in the future leadership pipeline is real, and it will get wider as AI drives more\u00a0layoffs\u00a0and the impact of\u00a0Baby Boomers\u00a0delaying retirement halts Gen\u00a0Xers\u00a0from advancing into the senior leadership positions that\u00a0Boomers\u00a0occupy. Membership will be\u00a0impacted,\u00a0too. While many who were laid off are seeking new jobs in their industry, just as many have started their own businesses or left their industry entirely. Returning to my story at the beginning of this article, I not only left the board I was on, but I left the association,\u00a0too,\u00a0because I left the\u00a0revenue\u00a0enablement\u00a0industry to build my professional speaking career. Since I\u00a0didn\u2019t\u00a0need to navigate that industry anymore, I\u00a0didn\u2019t\u00a0need an association to help me.\u00a0It was like a row of falling dominoes: I lost my job, my industry lost my talent, my board lost my labor, my association lost my membership and dues.<\/span>\u00a0<\/span><\/p>

Can associations stop the Gen eXit? No. Associations are on the receiving end of how members\u2019 lives are impacted by their careers. What we can do, though, is take these three strategic steps to provide the support Gen X needs right now while protecting our future leadership pipeline:<\/span><\/p>

1. Provide programming on\u00a0navigating late-stage career disruption.<\/a><\/span><\/b>\u00a0<\/span>This is their most pressing need, so meet them where they\u2019re at. Bonus points if your programs support the variety of possible paths forward: those looking for new jobs in their current industry, those building consultancies to serve that industry, and those who are moving on to new industries as employees or entrepreneurs. Since many associations do not offer programs specifically around late-stage career disruption, this will differentiate your association and increase the chances that some impacted Gen Xers will maintain their membership while they\u2019re looking for their next step.<\/p>

2. Plan for some Gen X\u00a0member\u00a0attrition.\u00a0<\/span><\/b>I said it above, and it\u2019s worth saying again: When someone\u2019s relationship with their profession changes, their relationship with their professional association changes. If your membership and programs teams plan for this, you can absorb the impact to your budget and to the labor needed to make your committees and events run. Most importantly, planning will allow you to deliberately send them off in a supportive tone. This matters because some of those who lapse their membership will likely resume it once they\u2019ve found their footing, and treating them well when you\u2019re losing their dues revenue will make it more likely that they\u2019ll choose to bring that revenue back to you when the time is right for them.<\/p>

3. Increase your focus on your older Millennial members.\u00a0<\/span><\/b>They are the next age\u00a0group-in-waiting for\u00a0board seats, and you will need them to step into the Gen X gap in your future leadership pipeline.\u00a0Identify\u00a0the members who have the skills and\u00a0attributes\u00a0your board\u00a0needs and\u00a0then nurture those relationships with a deliberate focus on preparing them for board service. Finding these exceptional Millennials may not be difficult at all. They are\u00a0probably already\u00a0on your radar as your committee chairs, your recruiting rock stars, and your most reliable volunteers. Also, in 2026, Millennials\u00a0will be as\u00a0old\u00a0as\u00a046, and many of them have built the networks,\u00a0clout, and public profile that we often look for in board members. If you can move past the ageism that often shades board member\u00a0selection,\u00a0you will have greater agility in navigating the bumpy road to the boards of the near future.<\/span>\u00a0<\/span><\/p>

These steps will feel more significant to some associations than others, and the impact may vary too. What is consistent\u00a0for\u00a0all of us, though, is that large workforce changes like the Gen\u00a0eXit\u00a0are calling for\u00a0large changes\u00a0in how we lead our associations. Those who dig in now will fare far better than those who wait.<\/span>\u00a0<\/span><\/p>

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About The Author<\/h3>\n\t\t\t <\/em>Phil Putnam<\/strong> is a workforce strategist whose speaking and writing\u202fhas fueled success for many of the world\u2019s leading organizations, including the ASAE, PCMA, Bloomberg, Slack,\u00a0and Salesforce.\u00a0Following\u00a020 years as a team member and executive leader within world-class organizations (Apple, Adobe), he now shares his most valuable insights on\u202fengagement, membership, satisfaction, and the multigenerational workforce.\u00a0Reach him at\u00a0<\/span><\/i>info@philputnam.com<\/span><\/i><\/a>.<\/span><\/i>\n\t\t\t<\/div><\/div><\/div><\/em><\/p>

Photo courtesy of eamesBot\/Shutterstock.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In October of 2023, I was laid off from my job as a VP of Revenue Enablement at a big tech company. Rather than\u00a0find\u00a0another job in tech, I decided to take\u00a0my fate\u00a0in my own hands and build my keynote speaking business.\u00a0Then, in\u00a0the summer\u00a0of 2024, I resigned from the board of the Revenue Enablement Society. \u201cI\u2019m […]<\/p>\n","protected":false},"author":315,"featured_media":13790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,31,87],"tags":[1722,784],"class_list":["post-13789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-features","category-association-leadership","tag-association-adviser","tag-career-center"],"acf":[],"yoast_head":"\nThe Gen eXit: Why Association Boards Are Losing Their Next Wave of Leaders - Association Adviser<\/title>\n<meta name=\"description\" content=\"Content isn't just a communications tool. 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