{"id":13565,"date":"2026-06-02T08:00:58","date_gmt":"2026-06-02T08:00:58","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13565"},"modified":"2026-06-02T13:14:41","modified_gmt":"2026-06-02T13:14:41","slug":"podcast-turning-innovation-into-real-outcomes-with-rebecca-obrien-of-irem-foundation","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-turning-innovation-into-real-outcomes-with-rebecca-obrien-of-irem-foundation\/","title":{"rendered":"Podcast: Turning Innovation into Real Outcomes with Rebecca O\u2019Brien of IREM Foundation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13565\" class=\"elementor elementor-13565\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da184f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da184f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f252303\" data-id=\"2f252303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c95d87b elementor-widget elementor-widget-text-editor\" data-id=\"4c95d87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/39-turning-innovation-into-real-outcomes-with-rebecca-o-brien-of-irem-foundation\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-13560 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/06\/Article-Graphic-V2-AA-Podcast-S4-Episode-7-One-Guest.jpg\" alt=\"\" width=\"336\" height=\"336\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/06\/Article-Graphic-V2-AA-Podcast-S4-Episode-7-One-Guest.jpg 336w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/06\/Article-Graphic-V2-AA-Podcast-S4-Episode-7-One-Guest-300x300.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/06\/Article-Graphic-V2-AA-Podcast-S4-Episode-7-One-Guest-150x150.jpg 150w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/a><\/p><p>Innovation is one of the most talked-about ideas in the association space, but putting it into practice in a meaningful way is often harder than defining it.\u00a0<\/p><p>In this episode, Christine sits down with Rebecca O\u2019Brien, Executive Director of the Institute for Real Estate Management Foundation, to discuss how associations can turn innovation into real outcomes, generate revenue, and create new ways to serve their members and industries.\u00a0<\/p><p>As a seasoned entrepreneur turned association professional, Rebecca brings over twenty years of experience innovating in both the for-profit and non-profit space. Christine and Rebecca dive into creating a culture that supports innovative thinking and how associations can rethink the role foundations play in long-term revenue strategy.\u00a0<\/p><p>In this episode, you\u2019ll learn:<\/p><ul><li>How innovative thinking can uncover entirely new revenue opportunities.<\/li><li>What separates meaningful innovation from ideas that never gain traction.<\/li><li>Why association foundations can become powerful drivers of growth and industry impact.<\/li><li>The role failure plays in experimentation, progress, and long-term innovation.<\/li><li>How to keep new ideas tied to measurable outcomes and goals.\u00a0<\/li><\/ul><p>About Our Guest:\u00a0<\/p><p>Rebecca O&#8217;Brien is a seasoned entrepreneur, intrapreneur, and association professional with over 20 years of experience innovating in for-profit and non-profit sectors. As the Executive Director of the IREM Foundation, Rebecca is working to advance workforce development, access to careers, inclusion, and innovation. Rebecca holds her Certified Association Executive (CAE) and Certified Fund Raising Executive (CFRE) designations, as well as an MBA from the University of Chicago, Booth School of Business.<\/p><p>Resources:<\/p><p>Visit\u00a0<a href=\"http:\/\/ideo.com\/\" target=\"_blank\" rel=\"noopener\">IDEO.com<\/a>\u00a0for information and resources on turning ideas into a future reality.\u00a0<\/p><p>Explore more on\u00a0<a href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-embracing-foresight-and-innovation\/\" target=\"_blank\" rel=\"noopener\">embracing foresight and innovation<\/a>.\u00a0<\/p><p>Learn more:<\/p><p>LinkedIn: @naylorassociationsolutions<\/p><p>Connect with Rebecca O\u2019Brien &amp; IREM Foundation:<\/p><p>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/rebeccaandreebrien\/\" target=\"_blank\" rel=\"noopener\">@RebeccaO\u2019Brien<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/institute-of-real-estate-management\/\" target=\"_blank\" rel=\"noopener\">@IREM<\/a><\/p><p>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/InstituteofRealEstateManagement\" target=\"_blank\" rel=\"noopener\">@IREM<\/a><\/p><p>Visit:\u00a0<a href=\"https:\/\/www.iremfoundation.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.iremfoundation.org\/<\/a><\/p><p><strong>*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you\u2019ll never miss an episode and be sure to leave us a rating and review!<\/strong><\/p><p><span data-contrast=\"auto\">Listen now to the full conversation with Rebecca O\u2019Brien: <a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/39-turning-innovation-into-real-outcomes-with-rebecca-o-brien-of-irem-foundation\">Turning Innovation into Real Outcomes<\/a><\/span><\/p><div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/03\/Tamara_Approved-Leadership-Background-Working-Files-768x512-1.png\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t<strong>Tamara Perry-Lunardo<\/strong><strong>\u00a0<\/strong>is the Vice President of Content Services with Naylor Association Solutions. Reach her at <a href=\"mailto:tplunardo@naylor.com\">tplunardo@naylor.com<\/a> or connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/tamara-perry-lunardo\/\">LinkedIn<\/a>.\n\t\t\t<\/div><\/div><\/div><p>Photo courtesy of Natalya Kosarevich\/<a href=\"http:\/\/Shutterstock.com\">Shutterstock.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innovation is one of the most talked-about ideas in the association space, but putting it into practice in a meaningful way is often harder than defining it.\u00a0 In this episode, Christine sits down with Rebecca O\u2019Brien, Executive Director of the Institute for Real Estate Management Foundation, to discuss how associations can turn innovation into real [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":13559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1576,3],"tags":[351,1402,912,225,653,1923,1925,1521,1924,1922,1221],"class_list":["post-13565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-podcast","category-revenue","tag-association-management","tag-association-professionals","tag-foundations","tag-innovation","tag-interview","tag-irem-foundation","tag-nonprofit-leaders","tag-podcast","tag-rebecca-obrien","tag-revenue-strategy","tag-workforce-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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