{"id":13508,"date":"2026-05-15T07:00:52","date_gmt":"2026-05-15T07:00:52","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13508"},"modified":"2026-05-21T16:53:47","modified_gmt":"2026-05-21T16:53:47","slug":"podcast-how-to-future-proof-your-associations-revenue-with-sheree-anne-kelly-of-acce","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-how-to-future-proof-your-associations-revenue-with-sheree-anne-kelly-of-acce\/","title":{"rendered":"Podcast: How to Future-Proof your Association\u2019s Revenue with Sheree Anne Kelly of ACCE"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/36-how-to-future-proof-your-association-s-revenue-with-sheree-anne-kelly-of-acce\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13510 alignright\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/Article-Graphic-AA-Podcast-S4-Episode-4-One-Guest-1.png\" alt=\"\" width=\"336\" height=\"336\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/Article-Graphic-AA-Podcast-S4-Episode-4-One-Guest-1.png 336w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/Article-Graphic-AA-Podcast-S4-Episode-4-One-Guest-1-300x300.png 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/Article-Graphic-AA-Podcast-S4-Episode-4-One-Guest-1-150x150.png 150w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/a>Membership dues have long been the foundation of association revenue, but that model is shifting. As dues make up a smaller share of the overall picture, associations must rethink how they generate income and deliver value.<\/p>\n<p>In this episode, Christine sits down with Sheree Anne Kelly, CEO of the Association of Chamber of Commerce Executives, which represents more than 10,000 chamber professionals worldwide. Sheree Anne has a front-row view of how associations are adapting to these changes and where new opportunities are emerging.<\/p>\n<p>They discuss innovative approaches to non-dues revenue, including freemium models, fee-for-service programs, and concierge-style offerings. If you want to future-proof your association\u2019s revenue, or learn about innovative revenue ideas, this conversation is full of practical insight you can apply right away.<\/p>\n<p>In this episode, you\u2019ll learn:<\/p>\n<ul>\n<li>Why membership dues are declining as a percentage of revenue.<\/li>\n<li>How freemium membership models work and when to use them.<\/li>\n<li>Real-world examples of associations driving rapid membership growth.<\/li>\n<li>Alternative revenue strategies, including fee-for-service and concierge-style offerings.<\/li>\n<li>What it takes to build resilience in today\u2019s evolving association landscape.<\/li>\n<\/ul>\n<p>About Our Guest:<\/p>\n<p>Sheree Anne Kelly is the CEO of the Association of Chamber of Commerce Executives. Under her leadership, ACCE has expanded services, grown membership, launched new research and thought leadership, and built strategic partnerships across the industry. She previously spent 16 years at the Public Affairs Council as a senior leader and brings additional experience from roles at the National Association of Home Builders and the U.S. Chamber of Commerce, giving her a broad perspective on advocacy, membership, and organizational growth.<\/p>\n<p>Resources:<\/p>\n<p>Read\u00a0<a href=\"https:\/\/www.amazon.com\/Emotional-Intelligence-2-0-Travis-Bradberry\/dp\/0974320625\/ref=sr_1_1?adgrpid=193183509744&amp;dib=eyJ2IjoiMSJ9.PAIfTOvfAE2fj2Qe5AWlW1HI6HDq8MaHwb8EQrhtN3Pbaz44oEjaSJ6c-8Z_6cdxvv3_ue1QRECWkneM_KNGZUTmJYVO402A1JufPsBnKE6SO0Qij4v_57rsoMqHCJhxI4OYUT8nc8JE9o2ukNwfz414XWSDidWr3fwLGmanuQNTrHqHE6MX1gkNhmTjryPCaf00MpjQTudW83zagjUMASEzG_0-T5xFa6mki8bjVZo.-rqFfQmuMpPUOkdn91qb4p5QRkNTj7xagPjYzsIoZDA&amp;dib_tag=se&amp;hvadid=779699648863&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9189186&amp;hvnetw=g&amp;hvocijid=3560173113459442738--&amp;hvqmt=e&amp;hvrand=3560173113459442738&amp;hvtargid=kwd-1132396111821&amp;hydadcr=24409_13859698_2336327&amp;keywords=emotional+intelligence+2.0.&amp;mcid=10c460527bcd3029be4fdceaf93ae6ef&amp;qid=1776455868&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\">Emotional Intelligence 2.0<\/a>\u00a0by Dr. Travis Bradberry and Dr. Jean Greaves.<\/p>\n<p>Explore more on\u00a0<a href=\"https:\/\/www.naylor.com\/associationadviser\/fix-the-gaps-strengthen-engagement-retention-revenue\/\" target=\"_blank\" rel=\"noopener\">unlocking non-dues revenue<\/a>.<\/p>\n<p>Learn more:<\/p>\n<p>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/naylor-association-solutions\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">@naylorassociationsolutions<\/a><\/p>\n<p>Connect with Sheree Anne Kelly &amp; ACCE:<\/p>\n<p>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shereeanne\/\" target=\"_blank\" rel=\"noopener\">@ShereeAnneKelly<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/accehq\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">@ACCE<\/a><\/p>\n<p>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/ACCEHQ\" target=\"_blank\" rel=\"noopener\">@ACCE<\/a><\/p>\n<p>Visit:\u00a0<a href=\"https:\/\/www.acce.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.acce.org\/<\/a><\/p>\n<p>*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you\u2019ll never miss an episode and be sure to leave us a rating and review!<\/p>\n<p><span data-contrast=\"auto\">Listen now to the full conversation with Sheree Anne Kelly: <a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/36-how-to-future-proof-your-association-s-revenue-with-sheree-anne-kelly-of-acce\">How to Future-Proof your Association\u2019s Revenue<\/a><\/span><\/p>\n<div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/03\/Tamara_Approved-Leadership-Background-Working-Files-768x512-1.png\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t<strong>Tamara Perry-Lunardo<\/strong><strong>\u00a0<\/strong>is the Vice President of Content Services with Naylor Association Solutions. Reach her at <a href=\"mailto:tplunardo@naylor.com\">tplunardo@naylor.com<\/a> or connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/tamara-perry-lunardo\/\">LinkedIn<\/a>.\n\t\t\t<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>Photo courtesy of BUAY khem\/<a href=\"http:\/\/Shutterstock.com\">Shutterstock.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Membership dues have long been the foundation of association revenue, but that model is shifting. As dues make up a smaller share of the overall picture, associations must rethink how they generate income and deliver value. In this episode, Christine sits down with Sheree Anne Kelly, CEO of the Association of Chamber of Commerce [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":13511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,4,1576,3],"tags":[763,1691,384,114,150,1205,1893,1892,1891,932,27,1895,1830,1894],"class_list":["post-13508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-membership","category-podcast","category-revenue","tag-acce","tag-association-adviser-podcast","tag-association-growth","tag-association-leadership","tag-association-membership","tag-association-revenue","tag-chamber-of-commerce","tag-fee-for-service","tag-freemium-membership","tag-membership-dues","tag-non-dues-revenue","tag-organizational-resilience","tag-revenue-diversification","tag-sheree-anne-kelly"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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