{"id":13473,"date":"2026-05-08T07:00:16","date_gmt":"2026-05-08T07:00:16","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13473"},"modified":"2026-05-21T17:00:08","modified_gmt":"2026-05-21T17:00:08","slug":"podcast-how-increased-trust-leads-to-increased-revenue-with-kiki-litalien-of-amplified-growth-media","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-how-increased-trust-leads-to-increased-revenue-with-kiki-litalien-of-amplified-growth-media\/","title":{"rendered":"Podcast: How Increased Trust Leads to Increased Revenue with KiKi L\u2019Italien of Amplified Growth Media"},"content":{"rendered":"<p><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/34-how-increased-trust-leads-to-increased-revenue-with-kiki-l-italien-of-amplified-growth-media\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-13476 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/AA-Podcast-S4-Episode-2-One-Guest-2.png\" alt=\"\" width=\"336\" height=\"336\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/AA-Podcast-S4-Episode-2-One-Guest-2.png 336w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/AA-Podcast-S4-Episode-2-One-Guest-2-300x300.png 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2026\/05\/AA-Podcast-S4-Episode-2-One-Guest-2-150x150.png 150w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/a><\/p>\n<p>What makes some associations thrive while others fade out? According to KiKi L\u2019Italien, the answer lies in one crucial element: trust.<\/p>\n<p>KiKi L\u2019Italien is a media strategist and advisor who created the Association Chat, a community-driven media brand that evolved into a multi-platform ecosystem including a magazine, live events, podcast, newsletter, and online community, serving the association industry for more than 16 years. She is also the host of the Things Go Sideways podcast.<\/p>\n<p>In this episode, Christine and KiKi explore how trust impacts everything from revenue to member engagement and why it\u2019s not just a soft concept, but a measurable driver of success. They also unpack how associations can build and maintain trust through intentional communication, even as new technologies like AI enter the picture.<\/p>\n<p>In this episode, you\u2019ll learn:<\/p>\n<ul>\n<li>How trust directly impacts growth and revenue.<\/li>\n<li>Real-world examples of how associations can monitor, maintain, and grow trust.<\/li>\n<li>The warning signs when trust is breaking down\u2014and what to do about it.<\/li>\n<li>The important distinction between transparency and honesty.<\/li>\n<li>How to integrate emerging tech like AI to strengthen member relationships.<\/li>\n<\/ul>\n<p>About Our Guest:<\/p>\n<p>KiKi L\u2019Italien is a media strategist, storyteller, and trusted advisor who helps organizations build relevance, credibility, and connection through human-centered media and narrative strategy. She founded Association Chat and now works as a Fractional Media Director and Brand Storytelling Advisor, creating interview-driven content and thought leadership platforms that deepen trust and engagement. She also hosts the Things Go Sideways podcast, which explores leadership and change, and was recognized with the 2025 ASAE Academy of Leaders Award for her impact on the association community.<\/p>\n<p>Resources:<\/p>\n<p>Listen to\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/things-go-sideways\/id1849510232\" target=\"_blank\" rel=\"noopener\">Things Go Sideways<\/a>.<\/p>\n<p>Subscribe to\u00a0<a href=\"https:\/\/www.linkedin.com\/newsletters\/ungovernable-context-7432243137835753472\/\" target=\"_blank\" rel=\"noopener\">Ungovernable Context<\/a>\u00a0by Brian Kirkland.<\/p>\n<p>Explore more on\u00a0<a href=\"https:\/\/www.naylor.com\/associationadviser\/ai-and-the-trust-factor-preparing-associations-to-lead-their-industries-into-the-future\/\" target=\"_blank\" rel=\"noopener\">using emerging tech so that your association can lead into the future.\u00a0<\/a><\/p>\n<p>Learn more:<\/p>\n<p>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/naylor-association-solutions\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">@naylorassociationsolutions<\/a><\/p>\n<p>Connect with KiKi L\u2019Italien:<\/p>\n<p>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/kikilitalien\/\" target=\"_blank\" rel=\"noopener\">@KiKiL\u2019Italien<\/a><\/p>\n<p>Visit:\u00a0<a href=\"https:\/\/amplifiedgrowthmedia.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/amplifiedgrowthmedia.com\/<\/a><\/p>\n<p><strong>*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you\u2019ll never miss an episode and be sure to leave us a rating and review!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Listen now to the full conversation with KiKi L\u2019Italien: <a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/34-how-increased-trust-leads-to-increased-revenue-with-kiki-l-italien-of-amplified-growth-media\">How Increased Trust Leads to Increased Revenue with KiKi L\u2019Italien of Amplified Growth Media<\/a><\/span><\/p>\n<div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/03\/Tamara_Approved-Leadership-Background-Working-Files-768x512-1.png\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t<strong>Tamara Perry-Lunardo<\/strong><strong>\u00a0<\/strong>is the Vice President of Content Services with Naylor Association Solutions. Reach her at <a href=\"mailto:tplunardo@naylor.com\">tplunardo@naylor.com<\/a> or connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/tamara-perry-lunardo\/\">LinkedIn<\/a>.\n\t\t\t<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>Photo courtesy of ArmadilloPhotograp\/<a href=\"http:\/\/Shutterstock.com\">Shutterstock.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes some associations thrive while others fade out? According to KiKi L\u2019Italien, the answer lies in one crucial element: trust. KiKi L\u2019Italien is a media strategist and advisor who created the Association Chat, a community-driven media brand that evolved into a multi-platform ecosystem including a magazine, live events, podcast, newsletter, and online community, serving [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":13474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1576,3],"tags":[1409,1691,384,114,1205,54,177,1521,1875],"class_list":["post-13473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-podcast","category-revenue","tag-artificial-intelligence","tag-association-adviser-podcast","tag-association-growth","tag-association-leadership","tag-association-revenue","tag-communication","tag-member-engagement","tag-podcast","tag-trust"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: How Increased Trust Leads to Increased Revenue with KiKi L\u2019Italien of Amplified Growth Media - Association Adviser<\/title>\n<meta name=\"description\" content=\"Trust is more than a soft skill. In this episode, KiKi L\u2019Italien shares how trust drives association revenue, member engagement, communication, and long-term relevance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-how-increased-trust-leads-to-increased-revenue-with-kiki-litalien-of-amplified-growth-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: How Increased Trust Leads to Increased Revenue with KiKi L\u2019Italien of Amplified Growth Media - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Trust is more than a soft skill. 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