{"id":13298,"date":"2025-12-16T15:31:44","date_gmt":"2025-12-16T15:31:44","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13298"},"modified":"2025-12-16T15:31:45","modified_gmt":"2025-12-16T15:31:45","slug":"season-3s-best-reads-10-books-recommended-by-association-leaders","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/season-3s-best-reads-10-books-recommended-by-association-leaders\/","title":{"rendered":"Season 3\u2019s Best Reads: 10 Books Recommended by Association Leaders"},"content":{"rendered":"

What does the future hold for associations? That was the guiding question behind\u00a0<\/span>season\u00a0three of the Association Adviser Podcast<\/span><\/b><\/a>, brought to you by Naylor Association Solutions. Throughout the season, host and Naylor CEO and President, Christine Shaw, spoke with association executives and thought leaders about the future of the\u00a0association sector, the role of emerging technology, and the strategies needed to keep organizations relevant, resilient, and thriving\u00a0into the future. The season explored how to rethink events, navigate AI, elevate community building, and strengthen leadership during times of change.\u00a0<\/span>\u00a0<\/span><\/p>\n

As we\u00a0wrapped\u00a0season\u00a0three, we revisited Christine\u2019s signature closing question to every guest. Each leader shared one book that shaped their thinking and approach to association work. These recommendations are not sponsored. They are authentic insights from leaders who\u00a0are solving\u00a0complex challenges every day.\u00a0<\/span>\u00a0<\/span><\/p>\n

Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI<\/span><\/i><\/b>\u00a0by Karen Hao<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0<\/span>Jeff De Cagna, AIMP, DAIG, FRSA, FASAE, Executive Advisor, Foresight First LLC<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Associations preparing for AI adoption and governance\u00a0<\/span>\u00a0<\/span><\/p>\n

Jeff De Cagna\u2019s episode focused on how associations can build future-adaptive mindsets. With more than three decades of experience in the field, Jeff challenged leaders to embrace the duty of foresight by\u00a0anticipating\u00a0disruption, questioning old assumptions, and returning to the core purpose of their organizations. The episode covered how to reconnect with community, why cooperation drives long-term sustainability, and how to navigate emerging technologies without losing sight of\u00a0your association\u2019s\u00a0mission. Jeff\u2019s recommended book reinforces the importance of understanding AI\u2019s broader implications as associations prepare for the uncertainties ahead.\u00a0<\/span>\u00a0<\/span><\/p>\n

Fierce Conversations<\/span><\/i><\/b>\u00a0by Susan Scott<\/span><\/b>\u00a0<\/span><\/a>\u00a0<\/span><\/h3>\n

Recommended for:<\/span><\/b>\u00a0Associations strengthening communication and accountability\u00a0<\/span>\u00a0<\/span><\/p>\n

Tip Tucker Kendall\u2019s episode offered a masterclass in small-staff leadership. By rethinking volunteer roles, prioritizing efficiency, and embracing technology, Tip tripled NGMA\u2019s membership with a team of\u00a0just\u00a0nine. The conversation explored how to\u00a0eliminate\u00a0unnecessary bureaucracy, build staff confidence, and create brands that resonate. Tip\u2019s book choice reflects her belief that clear and honest communication is the foundation for organizational success, especially when every team member plays a critical role in driving results.\u00a0<\/span><\/p>\n

Lonesome Dove\u00a0<\/span><\/i><\/b>by Larry McMurtry<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0<\/span>Daniel McKinnon, CEM, Chief Exhibitions Officer, MHI<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Association\u00a0professionals\u00a0who want\u00a0an adventurous read<\/span>\u00a0<\/span><\/p>\n

In his episode, Daniel McKinnon shared what makes a trade show unforgettable. With 30 years of experience and responsibility for two of North America\u2019s largest supply chain events, Daniel discussed how the industry is evolving, the role of technology, and the importance of investing in the right team. He outlined how to measure event success, create value that keeps attendees returning, and\u00a0support\u00a0exhibitors in meaningful ways.\u00a0Like many association professionals, Daniel enjoys reading as a mental break,\u00a0so\u00a0his recommended book is\u00a0a<\/span>\u00a0tale\u00a0of adventure, friendship, and resilience. The novel follows two retired Texas Rangers on a journey from a dusty Texas town to the plains of Montana, facing challenges that test their strength and spirit along the way.<\/span>\u00a0<\/span><\/p>\n

These Truths: A History of the United States\u00a0<\/span><\/i><\/b>by Jill Lepore<\/span><\/b>\u00a0<\/span><\/a>\u00a0<\/span><\/h3>\n

Recommended for:<\/span><\/b>\u00a0Associations committed to mission-driven leadership and contextual understanding\u00a0<\/span>\u00a0<\/span><\/p>\n

Heather Maurer\u2019s episode explored how associations can remain impactful during uncertainty and political change. Heather discussed the importance of bold advocacy, strategic communication, and staying grounded in mission. She explained NPWH\u2019s work across education, policy, and community, and highlighted how her team listens to member feedback across multiple channels. Her recommended book adds valuable context for leaders navigating\u00a0industry and advocacy challenges in\u00a0the current\u00a0political climate.\u00a0<\/span>\u00a0<\/span><\/p>\n

AI Activation Code: Challenge the Conventional, Transform Your Company, and Lead the Future<\/span><\/i><\/b>\u00a0by Neil Sahota and Chris Wise<\/span><\/b>\u00a0<\/span><\/a>\u00a0<\/span><\/h3>\n

Recommended for:<\/span><\/b>\u00a0Associations integrating AI into strategy and daily operations\u00a0<\/span>\u00a0<\/span><\/p>\n

In her episode, Tori Miller Liu discussed how associations can use AI and data in ways that are practical, ethical, and human centered. She shared the skills teams must develop, how to navigate tough conversations about workforce impact, and why data literacy is essential for all staff. Tori\u2019s recommended book aligns with her message that associations need more than experimentation. They need a strategic framework that helps AI strengthen human connection, clarify decision making, and support long-term planning.\u00a0<\/span>\u00a0<\/span><\/p>\n

Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value<\/span><\/i><\/b>\u00a0by Bruce Rosenthal<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0Bruce Rosenthal, Strategic Advisor, Bruce Rosenthal Associates, LLC<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Associations modernizing partnership models and\u00a0non-dues\u00a0revenue strategies\u00a0<\/span>\u00a0<\/span><\/p>\n

Bruce Rosenthal\u2019s episode addressed one of the top concerns\u00a0identified\u00a0in the 2025 Association Benchmarking\u00a0Report: non dues revenue. Bruce shared how associations can position themselves as preferred partners, deliver industry education through sponsorship, and use competitive analysis to strengthen value propositions. He outlined the need for an agency-style approach that treats sponsors as strategic collaborators rather than transactional buyers. His recommended book\u00a0expands on\u00a0these concepts and\u00a0provides\u00a0practical guidance for leaders responsible for growth.\u00a0<\/span>\u00a0<\/span><\/p>\n

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth<\/span><\/i><\/b>\u00a0by Amy C. Edmondson<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0Tamesha Logan, MBA, CAE, Executive Director, American Mensa and the Mensa Foundation<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Associations cultivating innovative, high-trust cultures\u00a0<\/span>\u00a0<\/span><\/p>\n

Tamesha Logan\u2019s episode centered on the power of culture to drive results. She discussed how psychological safety empowers teams, how boards can support execution instead of hindering it, and why culture must evolve to attract the next generation. The conversation also addressed how to create environments where staff feel supported enough to experiment, solve problems, and take initiative. Her recommended book reflects the importance of safety, belonging, and trust as catalysts for innovation and engagement.\u00a0<\/span>\u00a0<\/span><\/p>\n

Drive: The Surprising Truth About What Motivates Us<\/span><\/i><\/b>\u00a0by Daniel H. Pink<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0Ronn Nozoe, CEO, National Association of Secondary School Principals<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Associations rethinking staff and member engagement strategies\u00a0<\/span>\u00a0<\/span><\/p>\n

In his episode, Ronn\u00a0Nozoe\u00a0focused on the power of community and the importance of supporting members beyond annual events. He shared NASSP\u2019s work with\u00a0peer-to-peer\u00a0networks, hyper-personalized learning experiences, and new advocacy approaches that lift member voices. Ronn emphasized the importance of storytelling and genuine connection. His book recommendation aligns with his belief that intrinsic motivation is the engine that fuels participation, collaboration, and leadership.\u00a0<\/span>\u00a0<\/span><\/p>\n

Emotional Intelligence: Why It Can Matter More Than IQ<\/span><\/i><\/b>\u00a0by Daniel Goleman<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0Larry Sloan, MBA, CAE, FASAE, CEO, American Industrial Hygiene Association<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Executives leading through complexity and change\u00a0<\/span>\u00a0<\/span><\/p>\n

Larry Sloan\u2019s episode examined how association leadership is evolving and why emotional intelligence plays\u00a0a central role. He shared how AIHA stepped up during the pandemic, how leaders can navigate political pressures, and how to stay adaptable during shifting government support. Larry\u00a0also\u00a0discussed the hidden costs of hybrid work and the importance of listening to feedback. His recommended book\u00a0expands on why\u00a0empathy, steadiness, and\u00a0self-awareness\u00a0are\u00a0vital leadership strengths.\u00a0<\/span>\u00a0<\/span><\/p>\n

The Culture Code: The Secrets of Highly Successful Groups<\/span><\/i><\/b>\u00a0by Daniel Coyle<\/span><\/b><\/a>\u00a0<\/span><\/h3>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0Wendy-Jo Toyama, MBA, FASAE, CAE, CEO, American Epilepsy Society<\/span><\/a>\u00a0<\/span><\/p>\n

Recommended for:<\/span><\/b>\u00a0Associations strengthening culture and building future-ready teams\u00a0<\/span>\u00a0<\/span><\/p>\n

Wendy-Jo Toyama\u2019s episode\u00a0explored\u00a0how to create workplace cultures where people can thrive. She shared lessons from her 25 years in\u00a0association\u00a0leadership, including how to navigate hybrid workforces, evolve DEI efforts, and create environments that support accessibility and neurodiversity. She explained why creativity and agility are essential in a disruptive world and how associations can build stronger, more connected teams. Her recommended book reinforces the principles of trust, cohesion, and purpose that guide her work.\u00a0<\/span>\u00a0<\/span><\/p>\n

Want to Hear More?<\/span><\/b><\/h2>\n

Each of these titles was recommended by a guest on\u00a0<\/span>season\u00a0three of the Association Adviser Podcast<\/span><\/b><\/a>. Listen to the full conversations to learn how today\u2019s leaders are preparing for the future and\u00a0the ideas guiding their work.<\/span>\u00a0<\/span><\/p>\n

<\/div>
\"\"<\/div>

About The Author<\/h3>\n\t\t\tNajla Brown<\/strong> is a Senior Corporate Marketing Specialist with Naylor Association Solutions. Reach her at najla.brown@naylor.com<\/a>.\n\t\t\t<\/div><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What does the future hold for associations? That was the guiding question behind\u00a0season\u00a0three of the Association Adviser Podcast, brought to you by Naylor Association Solutions. Throughout the season, host and Naylor CEO and President, Christine Shaw, spoke with association executives and thought leaders about the future of the\u00a0association sector, the role of emerging technology, and […]<\/p>\n","protected":false},"author":276,"featured_media":13300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1576],"tags":[1691,1326],"class_list":["post-13298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-podcast","tag-association-adviser-podcast","tag-books"],"acf":[],"yoast_head":"\nSeason 3\u2019s Best Reads: 10 Books Recommended by Association Leaders - Association Adviser<\/title>\n<meta name=\"description\" content=\"What does the future hold for associations? 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\"\"<\/a>Recommended by:<\/span><\/b>\u00a0<\/span>Tori Miller Liu, MBA, FASAE, CAE, CIP, President and CEO, Association for Intelligent Information Management<\/span><\/a>\u00a0<\/span><\/p>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0Heather L. Maurer, MA, CAE, CEO, National Association of Nurse Practitioners in Women\u2019s Health<\/span><\/a>\u00a0<\/span><\/p>\n

\"\"<\/a>Recommended by:<\/span><\/b>\u00a0<\/span>Tip Tucker Kendall, CAE, Executive Director, National Grants Management Association<\/span><\/a>\u00a0<\/span><\/p>\n