{"id":13248,"date":"2025-10-21T17:55:22","date_gmt":"2025-10-21T17:55:22","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13248"},"modified":"2025-10-21T17:55:22","modified_gmt":"2025-10-21T17:55:22","slug":"podcast-the-future-of-advocacy-action-for-associations","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-the-future-of-advocacy-action-for-associations\/","title":{"rendered":"Podcast: The Future of Advocacy &#038; Action for Associations"},"content":{"rendered":"<p><span data-contrast=\"auto\"><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/26-the-future-of-advocacy-action-for-associations-with-heather-l-maurer-of-npwh?utm_source=AA&amp;utm_medium=article&amp;utm_campaign=AApodcastS3EP4_AAarticle102125\" rel=\"attachment wp-att-13249\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13249 alignright\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-1024x1024.jpg\" alt=\"\" width=\"331\" height=\"331\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-1024x1024.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-300x300.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-150x150.jpg 150w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-768x768.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-1536x1536.jpg 1536w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/10\/AA-Podcast-S3-Heather-Maurer-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/a>What does it take for an association to remain relevant and impactful in an era of constant change? For Heather L. Maurer, MA, CAE, the CEO of the National Association of Nurse Practitioners in Women\u2019s Health (NPWH), the answer lies in balance between bold advocacy and thoughtful strategy, between serving members and shaping the future of an entire profession.<\/span><\/p>\n<p><span data-contrast=\"auto\">That is the focus of the latest episode of the\u00a0<\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/?utm_source=AA&amp;utm_medium=article&amp;utm_campaign=AApodcastS3EP4_AAarticle102125\">Association Adviser Podcast<\/a>,<\/span><\/b><span data-contrast=\"auto\">\u00a0where Maurer joins Christine Shaw, CEO and President of Naylor Association Solutions, to discuss how associations can lead with purpose in times of uncertainty. With more than 27 years of experience guiding nonprofits and associations through transformation, Maurer has built her career on aligning strategy with mission and empowering members to drive change.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From navigating advocacy to combatting misinformation and supporting clinicians on the front lines, Maurer shares how NPWH\u00a0remains\u00a0a trusted voice for its members. She explains how the organization grows its three core pillars of advocacy, education, and connection through adaptability, member feedback, and a deep commitment to listening.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Maurer also reveals how NPWH uses a multichannel feedback strategy to ensure member voices shape its advocacy and content priorities. Whether it is responding to emerging policy issues or delivering real-time educational resources, NPWH\u2019s approach keeps members informed, engaged, and supported.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Maurer encourages associations to focus on finding the yes amidst any obstacle, staying grounded in their mission and guided by member needs.\u00a0Her perspective offers a powerful roadmap for any association looking to strengthen its role as both a community builder and\u00a0a\u00a0changemaker.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Listen now to the full conversation with Heather L. Maurer:\u00a0<\/span><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/episodes\/26-the-future-of-advocacy-action-for-associations-with-heather-l-maurer-of-npwh?utm_source=AA&amp;utm_medium=article&amp;utm_campaign=AApodcastS3EP4_AAarticle102125\"><b><span data-contrast=\"auto\">The Future of Advocacy &amp; Action for Associations<\/span><\/b><\/a><i><span data-contrast=\"auto\">.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/03\/Tamara_Approved-Leadership-Background-Working-Files-768x512-1.png\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t<strong>Tamara Perry-Lunardo<\/strong><strong>\u00a0<\/strong>is the Vice President of Content Services with Naylor Association Solutions. Reach her at <a href=\"mailto:tplunardo@naylor.com\">tplunardo@naylor.com<\/a>.\n\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What does it take for an association to remain relevant and impactful in an era of constant change? For Heather L. Maurer, MA, CAE, the CEO of the National Association of Nurse Practitioners in Women\u2019s Health (NPWH), the answer lies in balance between bold advocacy and thoughtful strategy, between serving members and shaping the future [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":13250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,31,1576],"tags":[473,1691,1521],"class_list":["post-13248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advocacy","category-features","category-podcast","tag-advocacy-2","tag-association-adviser-podcast","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: The Future of Advocacy &amp; Action for Associations - Association Adviser<\/title>\n<meta name=\"description\" content=\"What does it take for an association to remain relevant and impactful in an era of constant change? For Heather L. Maurer,\u00a0MA, CAE, the\u00a0CEO of the National Association of Nurse Practitioners in Women\u2019s Health (NPWH), the answer lies in balance between bold advocacy and thoughtful strategy, between serving members and shaping the future of an entire profession.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-the-future-of-advocacy-action-for-associations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: The Future of Advocacy &amp; Action for Associations - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"What does it take for an association to remain relevant and impactful in an era of constant change? For Heather L. 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