{"id":13114,"date":"2025-07-16T12:53:16","date_gmt":"2025-07-16T12:53:16","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13114"},"modified":"2026-06-23T09:39:17","modified_gmt":"2026-06-23T09:39:17","slug":"the-job-board-was-just-the-beginning-rethinking-career-growth-in-associations","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/the-job-board-was-just-the-beginning-rethinking-career-growth-in-associations\/","title":{"rendered":"The Job Board Was Just the Beginning: Rethinking Career Growth in Associations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13114\" class=\"elementor elementor-13114\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37a75ed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37a75ed9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-597397fd\" data-id=\"597397fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45244ef4 elementor-widget elementor-widget-text-editor\" data-id=\"45244ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Careers have always been central to why people join associations. Yes, members come for the community, the content, and the connection, but at the heart of it all is a desire to grow\u2014to learn, advance, and thrive professionally.<\/span><\/p>\n<p><a href=\"https:\/\/www.naylor.com\/associationadviser\/the-career-value-gap-why-associations-must-rethink-how-they-support-professional-growth\/?utm_source=AA&amp;utm_medium=article071625&amp;utm_campaign=AAarticle062525\"><span data-contrast=\"none\"><strong>In my last article<\/strong><\/span><\/a><span data-contrast=\"auto\">, I wrote about the growing gap between what members want and what most associations provide when it comes to career support. The message was clear: members want growth. The question now is, how do we deliver it?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">For years, job boards have been a vital way associations support career growth, and they still play an important role. But today\u2019s professionals and the employers looking to hire them expect more than just listings.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Members are looking for momentum: skill-building, guidance, and access to real opportunities. At the same time, employers are seeking trusted talent pipelines, visibility with rising professionals, and deeper engagement with the workforce of tomorrow.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s why it\u2019s time to evolve the association career ecosystem. Career growth can\u2019t be treated as a one-off service or a bonus feature. It needs to be a shared value delivered at every touchpoint, for both members and employers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Job Boards Are Just the Start. Growth Is the Next Step.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">Let\u2019s be honest: the job board is no longer a differentiator. It\u2019s table stakes. A job board might help someone find their next role, but it doesn\u2019t help them chart a career path.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Today\u2019s members are asking:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How do I stay competitive in a fast-changing industry?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">How do I get from where I am to where I want to be?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">How do I build relationships that open doors?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And at the same time, employers are wondering:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Where can I find qualified, engaged candidates in my field?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">How do I raise awareness of our organization among emerging leaders?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">How can I go beyond just a job post to really connect with talent?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Associations are uniquely positioned to answer both sets of questions. But we have to think bigger than listings.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Career Momentum for Members and Employers<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">Members don\u2019t experience their careers in pieces. They move fluidly from learning to networking to job searching. And employers don\u2019t want to engage only at the moment of hire; they want to build brand visibility, trust, and long-term relationships.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s where associations can lead. We can design experiences that actively support growth for both audiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">For members:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Micro-coaching<\/span><\/b><span data-contrast=\"auto\"> at events to help them make quick progress<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Office hours<\/span><\/b><span data-contrast=\"auto\"> with seasoned professionals<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Spotlights<\/span><\/b><span data-contrast=\"auto\"> that build visibility and personal brand<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">For employers:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Mentorship opportunities<\/span><\/b><span data-contrast=\"auto\"> that connect them to up-and-coming professionals<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Resume review sessions<\/span><\/b><span data-contrast=\"auto\"> or career roundtables<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Integrated sponsorships<\/span><\/b><span data-contrast=\"auto\"> that tie job visibility to content, learning, and thought leadership<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The best part? These don\u2019t require launching new programs from scratch. Often, it\u2019s about reframing existing offerings and inviting employers into the process in more meaningful ways.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Close the Visibility Gap<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">One of the biggest challenges I see is that associations already <\/span><i><span data-contrast=\"auto\">have<\/span><\/i><span data-contrast=\"auto\"> valuable career resources, but no one knows where to find them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Ask yourself:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Is your career content easy to find on your website?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">Do new members learn about it during onboarding?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">Do your communications consistently showcase both member stories and employer engagement?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It\u2019s also worth asking: Are employers aware of how they can participate beyond the job board? Often, the fastest way to increase engagement is simply to repackage and promote what you already offer through clearer navigation, better email segmentation, and more integrated messaging.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What a Modern Career Ecosystem Looks Like<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">When career growth becomes a core part of your strategy, the impact is tangible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Imagine:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">A <\/span><b><span data-contrast=\"auto\">mentorship program<\/span><\/b><span data-contrast=\"auto\"> that uses AI to match mid-career members with senior leaders, many of whom are employers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">A <\/span><b><span data-contrast=\"auto\">career hub<\/span><\/b><span data-contrast=\"auto\"> that brings together jobs, fellowships, events, and learning all in one place.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">A <\/span><b><span data-contrast=\"auto\">recognition program<\/span><\/b><span data-contrast=\"auto\"> that celebrates member milestones like certifications and promotions and highlights the employers who helped make them possible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">These aren\u2019t just engagement tools. They\u2019re retention drivers, brand builders, and revenue generators\u2014for members <\/span><i><span data-contrast=\"auto\">and<\/span><\/i><span data-contrast=\"auto\"> sponsors alike.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Why It Matters and Where to Start<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">When associations help members get promoted, build skills, or find their next role, they stay longer, engage more deeply, and tell their peers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">And when employers see results\u2014not just clicks, but real connections\u2014they reinvest through sponsorships, content partnerships, and ongoing promotion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Ready to start? Keep it simple:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Audit what you already offer<\/span><\/b><span data-contrast=\"auto\"> and who it\u2019s helping<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Map career touchpoints<\/span><\/b><span data-contrast=\"auto\"> across events, content, and community<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Talk to members and employers<\/span><\/b><span data-contrast=\"auto\"> about what they need next<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Reintroduce your value<\/span><\/b><span data-contrast=\"auto\"> with visibility and clarity<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The job board was just the beginning. The real opportunity lies in building a career ecosystem, one that supports members at every stage and gives employers meaningful ways to engage along the way.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s stop offering career growth as a side feature. Let\u2019s make it the reason people stay and the reason employers keep coming back.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/01\/Chris-Johnson_Approved-Leadership-Background-Working-Files-768x512-1.png\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t<em><strong>Chris Johnson<\/strong> is the Vice President of Careers with Naylor Association Solutions. Reach him at <a href=\"mailto:chris.johnson@naylor.com\">chris.johnson@naylor.com<\/a>.<\/em>\n\t\t\t<\/div><\/div><\/div><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Photo courtesy of Natalya Kosarevich\/<a href=\"http:\/\/Shutterstock.com\" target=\"_blank\">Shutterstock.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Careers have always been central to why people join associations. Yes, members come for the community, the content, and the connection, but at the heart of it all is a desire to grow\u2014to learn, advance, and thrive professionally. In my last article, I wrote about the growing gap between what members want and what most [&hellip;]<\/p>\n","protected":false},"author":307,"featured_media":13116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,31,4,1461],"tags":[784,1849,1825,1063,131],"class_list":["post-13114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-features","category-membership","category-most-viewed-articles","tag-career-center","tag-career-growth","tag-employers","tag-job-board","tag-members"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Job Board Was Just the Beginning: Rethinking Career Growth in Associations - Association Adviser<\/title>\n<meta name=\"description\" content=\"Careers have always been central to why people join associations. 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