{"id":13072,"date":"2025-05-21T07:00:44","date_gmt":"2025-05-21T07:00:44","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13072"},"modified":"2026-06-23T09:39:40","modified_gmt":"2026-06-23T09:39:40","slug":"top-10-books-association-leaders-should-read-in-2025","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/top-10-books-association-leaders-should-read-in-2025\/","title":{"rendered":"Top 10 Books Association Leaders Should Read in 2025"},"content":{"rendered":"\t\t
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From refining strategy to reimagining leadership and member engagement, today\u2019s association leaders are tackling complex challenges\u2014and they\u2019re finding insight and inspiration in the right books.<\/span><\/p>\n

We asked ten association executives and thought leaders\u2014each of whom appeared on the <\/span>Association Adviser<\/span><\/i><\/b> podcast<\/span><\/b><\/a>\u2014to share one book that\u2019s shaped their leadership, problem-solving, and change-driven approach. These aren\u2019t just good reads\u2014they\u2019re field-tested guides to modern leadership in the association space, shared without affiliate links or sales pitches\u2014just genuine recommendations.<\/span><\/p>\n

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  1. <\/b>Measure What Matters<\/span><\/i><\/b> by John Doerr<\/span><\/b><\/a><\/li>\n<\/ol>\n

    Recommended by<\/em>:<\/span><\/b> Michael Reed, American Fence Association<\/a><\/strong>\"\"<\/a>
    \n<\/span>Recommended for<\/em><\/strong>:<\/em> <\/strong>Associations looking to innovate with focus and intention<\/span> <\/span><\/p>\n

    In our conversation about leveraging AI and technology to modernize operations, Michael Reed emphasized the importance of structure, focus, and intentionality. That\u2019s exactly where <\/span>Measure What Matters<\/span><\/i> delivers. The book explores how Objectives and Key Results (OKRs) create clarity around priorities\u2014something Reed applied firsthand when transforming the American Fence Association\u2019s back-office systems, education programs, and member engagement strategy. For any association looking to innovate without getting overwhelmed, this book offers a roadmap to ensure every tool and tactic aligns with measurable goals.<\/span> <\/span><\/p>\n

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    1. <\/b>7 Measures of Success: What Remarkable Associations Do That Others Don\u2019t<\/span><\/i><\/b> by ASAE<\/span><\/b><\/a><\/li>\n<\/ol>\n

      Recommended by:<\/b><\/em> Michelle Mason, ASAE<\/a><\/strong>\"\"<\/a>
      \nRecommended for<\/b><\/em>: Associations working to build a resilient, inclusive culture<\/span> <\/span><\/p>\n

      In our discussion on building inclusive, resilient leadership, Michelle Mason spoke about the importance of creating cultures that empower every voice and prioritize long-term impact. <\/span>7 Measures of Success<\/span><\/i>, a cornerstone publication from ASAE, echoes these values, outlining the traits that set truly remarkable associations apart. The book\u2019s emphasis on visionary thinking, member-centricity, and values alignment closely reflects the conscious inclusion work Michelle leads at ASAE, including initiatives like ReadyMe. If you’re looking to build a collaborative, high-performing culture that stands the test of time, this book offers a blueprint rooted in real association success stories.<\/span> <\/span><\/p>\n

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      1. <\/b>Pricing for Associations<\/span><\/i><\/b> by Dr. Michael E. Tatonetti<\/span><\/b><\/a><\/li>\n<\/ol>\n

        Recommended by<\/em>:<\/span><\/b> Aaron Wolowiec, Event Garde<\/a><\/strong>\"\"<\/a>
        \nRecommended for<\/em>:<\/span><\/b> Associations reevaluating pricing models for equity and engagement<\/span> <\/span><\/p>\n

        Aaron Wolowiec made it clear: pricing isn\u2019t just a financial decision\u2014it\u2019s a strategic communication tool. <\/span>Pricing for Associations<\/span><\/i> reinforces this idea by helping leaders understand how pricing models influence perceived value, accessibility, and inclusion. Whether you\u2019re developing event tiers, sponsorship packages, or membership dues, the book equips you to make choices that support engagement across diverse member needs. For anyone aiming to make both attendees and sponsors feel seen, heard, and valued, this book offers more than numbers\u2014it offers insight into how pricing can shape community.<\/span> <\/span><\/p>\n

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        1. <\/b>You’re Not Listening: What You\u2019re Missing and Why it Matters <\/span><\/i><\/b>by Kate Murphy<\/span><\/b><\/a><\/li>\n<\/ol>\n

          Recommended by: <\/b><\/em>Evan Sparks, American Bankers Association<\/a><\/strong>\"\"<\/a>
          \nRecommended for:<\/b><\/em> Associations improving member communications and messaging<\/span> <\/span><\/p>\n

          In our episode on transforming member communications, Evan Sparks emphasized that great messaging starts with something often overlooked: the ability to truly listen. <\/span>You’re Not Listening<\/span><\/i> dives into the art and science of listening as a strategic advantage. Evan applies this principle across writing, editing, and campaign development at ABA. Whether you’re creating content, launching a campaign, or refining your organization’s voice, this book is a powerful reminder that understanding your audience begins with silence, not sound. It\u2019s a vital read for any association professional seeking to build trust and relevance through better communication.<\/span> <\/span><\/p>\n

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          1. <\/b> Dare to Lead<\/span><\/i><\/b> by Bren\u00e9 Brown<\/span><\/b><\/a><\/li>\n<\/ol>\n

            Recommended by<\/em>:<\/span><\/b> Shan Haugabrook, Atlanta Apartment Association <\/a><\/strong>\"\"<\/a>
            \nRecommended for<\/em>:<\/span><\/b> Associations aiming to lead with authenticity and courage<\/span> <\/span><\/p>\n

            Shan Haugabrook\u2019s leadership approach centers on showing up for members with authenticity and purpose, not just delivering value, but deeply serving. <\/span>Dare to Lead<\/span><\/i> captures that spirit, providing a playbook for leading with empathy, trust, and courage. Bren\u00e9 Brown\u2019s framework aligns with Shan\u2019s efforts at the Atlanta Apartment Association to strengthen member relationships and foster long-term engagement. If your goal is to build a culture where people feel supported and seen, this book will challenge and equip you to lead from the heart without sacrificing accountability.<\/span> <\/span><\/p>\n

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            1. <\/b>The Moment of Lift: How Empowering Women Changes the World <\/span><\/i><\/b>by Melinda Gates<\/span><\/b><\/a><\/li>\n<\/ol>\n

              Recommended by<\/em>:<\/span><\/b> Meredith Martino, Women in Government<\/a><\/strong>\"\"<\/a>
              \nRecommended for<\/em>:<\/span><\/b> Associations rebranding with purpose and inclusivity<\/span> <\/span><\/p>\n

              Meredith Martino understands that rebranding isn\u2019t just about logos or colors\u2014it\u2019s about redefining the story you tell and who gets to tell it. <\/span>The Moment of Lift<\/span><\/i> speaks directly to that idea, illustrating how empowerment and visibility can transform not just individual lives but entire systems. As Meredith shared during our episode, a successful rebrand must reflect the organization\u2019s values and the people it serves. For leaders rethinking their brand identity, this book offers both inspiration and a reminder: the most powerful stories are the ones that lift others up.<\/span> <\/span><\/p>\n

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              1. <\/b>The 48 Laws of Power<\/span><\/i><\/b> by Robert Greene<\/span><\/b><\/a><\/li>\n<\/ol>\n

                Recommended by<\/em>:<\/span><\/b> Mike Skiados, National Association of Professional Insurance Agents<\/a><\/strong>\"\"<\/a>
                \nRecommended for<\/em>:<\/span><\/b> Associations navigating complex internal or external power dynamics<\/span> <\/span><\/p>\n

                Mike Skiados spoke about the importance of understanding members\u2019 evolving expectations and leading with intentionality in a crowded, fast-moving landscape. <\/span>The 48 Laws of Power<\/span><\/i> provides a sharp lens for navigating the often-unspoken dynamics that exist in boardrooms, advocacy work, and member relations. While provocative, Robert Greene\u2019s insights offer a strategic framework for leaders working to influence change, communicate value, and build lasting trust. For associations aiming to sharpen their positioning and guide organizational growth with clarity, this book can help decode the power structures that shape perception and impact.<\/span><\/p>\n

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                1. <\/b>Multipliers: How the Best Leaders Make Everyone Smarter <\/span><\/i><\/b> by Liz Wiseman<\/span><\/b><\/a><\/li>\n<\/ol>\n

                  \"\"<\/a> \"\"<\/a>Recommended by<\/em>:<\/span><\/b> Steven Stout & Katy Markert, Texas Society of Association Executives<\/a><\/strong><\/p>\n

                  Recommended for<\/em>:<\/span><\/b> Associations focused on empowering staff, volunteers, and members<\/span><\/p>\n

                   <\/p>\n

                  Steven Stout and Katy Markert emphasized that the heart of a strong association lies in its ability to elevate other members, partners, and staff through connection and collaboration. <\/span>Multipliers<\/span><\/i> captures this mindset perfectly, showing how the best leaders don\u2019t have all the answers; they create the conditions for others to thrive. That \u201cbetter together\u201d philosophy isn\u2019t just TSAE\u2019s motto\u2014it\u2019s a guiding principle that fuels their storytelling, event strategy, and community-building work. For leaders looking to unlock the full potential of their teams and membership, this book is both a strategy and a mindset.<\/span> <\/span><\/p>\n

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                  1. <\/b>Crucial Conversations<\/span><\/i><\/b> by Patterson, Grenny, McMillan & Switzler<\/span><\/b><\/a><\/li>\n<\/ol>\n

                    \"\"<\/a>Recommended by<\/em>:<\/span><\/b> Jennifer McClennon, National Hospice and Palliative Care Organization<\/span><\/b><\/a><\/b>
                    \nRecommended for<\/em>:<\/span><\/b> Associations managing high-stakes dialogue and decision-making<\/span> <\/span><\/p>\n

                    Jennifer McClennon spoke about leading with empathy and empowerment, values shaped by her background in both healthcare and business strategy. <\/span>Crucial Conversations<\/span><\/i> is a practical extension of that approach, offering tools to navigate high-stakes discussions with clarity, courage, and compassion. Whether you\u2019re managing a team, nurturing partnerships, or advocating for mission-driven work, this book helps you create space for honest dialogue and build deeper trust. It\u2019s an essential read for association professionals who want to lead from the heart<\/span>,<\/span> without losing sight of outcomes.<\/span> <\/span><\/p>\n

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                    1. <\/b>Everybody Writes<\/span><\/i><\/b> by Ann Handley<\/span><\/b><\/a><\/li>\n<\/ol>\n

                      Recommended by<\/em>:<\/span><\/b> Bill Rowan, National Asphalt Pavement Association<\/a><\/strong>\"\"<\/a>
                      \nRecommended for<\/em>:<\/span><\/b> Associations looking to improve content strategy and voice<\/span> <\/span><\/p>\n

                      Bill Rowan\u2019s approach to rebranding at NAPA was rooted in clarity, consistency, and member-centric storytelling\u2014all of which align seamlessly with Ann Handley\u2019s <\/span>Everybody Writes<\/span><\/i>. This book serves as a modern manual for communicating effectively in a noisy world, something Bill prioritized during NAPA\u2019s transformation. Whether you\u2019re overhauling your brand, launching a campaign, or fine-tuning your messaging, Handley\u2019s insights offer practical guidance for creating content that connects. This book is a must-read if your association is serious about elevating how it speaks to its audience.<\/span> <\/span><\/p>\n

                      Want to Hear More?<\/span><\/b> <\/span><\/h2>\n

                      Each of these titles was recommended by a guest on the Association Adviser<\/em> podcast. Hear the full conversations to discover how today\u2019s association leaders are tackling complex challenges\u2014and the ideas that are helping them lead with purpose. <\/span>Listen to all the episodes here<\/span><\/b><\/a>.<\/span><\/b> <\/span><\/p>\n

                      <\/div>
                      \"\"<\/div>

                      About The Author<\/h3>\n\t\t\tNajla Brown<\/strong> is a Senior Corporate Marketing Specialist with Naylor Association Solutions. Reach her at najla.brown@naylor.com<\/a>.\n\t\t\t<\/div><\/div><\/div><\/span><\/p>\n

                       <\/p>\n

                      Photo courtesy of GoodStudio\/Shutterstock.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                      From refining strategy to reimagining leadership and member engagement, today\u2019s association leaders are tackling complex challenges\u2014and they\u2019re finding insight and inspiration in the right books. We asked ten association executives and thought leaders\u2014each of whom appeared on the Association Adviser podcast\u2014to share one book that\u2019s shaped their leadership, problem-solving, and change-driven approach. These aren\u2019t just […]<\/p>\n","protected":false},"author":276,"featured_media":13085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,87,12,4,1461],"tags":[114,456,1846,225,121,116,177,405],"class_list":["post-13072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-association-leadership","category-marketing-communications","category-membership","category-most-viewed-articles","tag-association-leadership","tag-content-strategy","tag-culture","tag-innovation","tag-leadership-2","tag-member-communications","tag-member-engagement","tag-rebranding"],"acf":[],"yoast_head":"\nTop 10 Books Association Leaders Should Read in 2025 - Association Adviser<\/title>\n<meta name=\"description\" content=\"From refining strategy to reimagining leadership and member engagement, today\u2019s association leaders are tackling complex challenges\u2014and they\u2019re finding insight and inspiration in the right books.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/top-10-books-association-leaders-should-read-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Books Association Leaders Should Read in 2025 - 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