{"id":13020,"date":"2025-02-26T07:00:10","date_gmt":"2025-02-26T07:00:10","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=13020"},"modified":"2026-06-23T10:00:38","modified_gmt":"2026-06-23T10:00:38","slug":"intergenerational-member-engagement","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/","title":{"rendered":"Intergenerational Member Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13020\" class=\"elementor elementor-13020\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-372ce362 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372ce362\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e6bd2e\" data-id=\"47e6bd2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec9d391 elementor-widget elementor-widget-text-editor\" data-id=\"ec9d391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"186\" data-end=\"484\">Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.<\/p>\n<p data-start=\"486\" data-end=\"697\">To truly engage members of all ages, associations must be intentional about their <strong data-start=\"568\" data-end=\"616\">communications, events, and career resources<\/strong>\u2014meeting members where they are while fostering connections across generations.<\/p>\n<h2 data-start=\"699\" data-end=\"767\"><strong data-start=\"702\" data-end=\"765\">Communicating Across Generations: Finding the Right Balance<\/strong><\/h2>\n<p data-start=\"769\" data-end=\"1009\">Effective communication is the foundation of member engagement, but with four (and soon five) generations in the workforce, a one-size-fits-all approach won\u2019t work. Understanding <strong data-start=\"948\" data-end=\"965\">where and how<\/strong> each generation prefers to engage is key:<\/p>\n<ul data-start=\"1011\" data-end=\"1560\">\n<li data-start=\"1011\" data-end=\"1134\"><strong data-start=\"1013\" data-end=\"1042\">Baby Boomers (1946\u20131964):<\/strong> Prefer structured, detailed communication via email, newsletters, and print publications.<\/li>\n<li data-start=\"1135\" data-end=\"1260\"><strong data-start=\"1137\" data-end=\"1159\">Gen X (1965\u20131980):<\/strong> Appreciate direct, no-nonsense communication, often favoring email, LinkedIn, and industry forums.<\/li>\n<li data-start=\"1261\" data-end=\"1386\"><strong data-start=\"1263\" data-end=\"1291\">Millennials (1981\u20131996):<\/strong> Gravitate toward digital-first, interactive content like social media, videos, and webinars.<\/li>\n<li data-start=\"1387\" data-end=\"1560\"><strong data-start=\"1389\" data-end=\"1411\">Gen Z (1997\u20132012):<\/strong> Expect mobile-friendly, real-time engagement on platforms like TikTok, Instagram, and YouTube, with an emphasis on authenticity and social impact.<\/li>\n<\/ul>\n<p data-start=\"1562\" data-end=\"1859\">A successful communication strategy blends these preferences, ensuring every member receives relevant and engaging content. Associations should embrace <strong data-start=\"1714\" data-end=\"1807\">segmented email campaigns, dynamic social media strategies, and AI-driven personalization<\/strong> to deliver the right message in the right format.<\/p>\n<p data-start=\"1861\" data-end=\"2108\">For more insights on effectively engaging Gen Z, check out our article: <a href=\"https:\/\/www.naylor.com\/associationadviser\/bridging-the-gap-how-associations-can-engage-with-generation-z\/?utm_source=associationadviser&amp;utm_medium=article&amp;utm_campaign=AAarticle022625\" target=\"_new\" rel=\"noopener\" data-start=\"1933\" data-end=\"2105\">Bridging the Gap: How Associations Can Engage with Generation Z<\/a>.<\/p>\n<h2 data-start=\"2110\" data-end=\"2157\"><strong data-start=\"2113\" data-end=\"2155\">Events That Bring Generations Together<\/strong><\/h2>\n<p data-start=\"2159\" data-end=\"2391\">Association events provide a powerful opportunity to connect members across generations\u2014but only if they are designed with <strong data-start=\"2282\" data-end=\"2315\">multi-generational engagement<\/strong> in mind. Here\u2019s how to ensure events resonate with attendees of all ages:<\/p>\n<ul data-start=\"2393\" data-end=\"2998\">\n<li data-start=\"2393\" data-end=\"2521\"><strong data-start=\"2395\" data-end=\"2422\">Offer multiple formats:<\/strong> Hybrid events, on-demand content, and in-person networking ensure accessibility and flexibility.<\/li>\n<li data-start=\"2522\" data-end=\"2695\"><strong data-start=\"2524\" data-end=\"2568\">Facilitate intergenerational mentorship:<\/strong> Structured networking sessions and peer-matching programs can connect younger and seasoned professionals in meaningful ways.<\/li>\n<li data-start=\"2696\" data-end=\"2859\"><strong data-start=\"2698\" data-end=\"2727\">Diversify session styles:<\/strong> Traditional keynotes appeal to some, while interactive workshops, roundtable discussions, and gamified experiences engage others.<\/li>\n<li data-start=\"2860\" data-end=\"2998\"><strong data-start=\"2862\" data-end=\"2886\">Leverage technology:<\/strong> Event apps, live polling, and digital Q&amp;A features encourage participation and feedback from all generations.<\/li>\n<\/ul>\n<p data-start=\"3000\" data-end=\"3154\">A successful event strategy ensures that <strong data-start=\"3041\" data-end=\"3151\">each attendee finds value in the experience\u2014regardless of their career stage or preferred engagement style<\/strong>.<\/p>\n<h2 data-start=\"3156\" data-end=\"3200\"><strong data-start=\"3159\" data-end=\"3198\">Building an Inclusive Career Center<\/strong><\/h2>\n<p data-start=\"3202\" data-end=\"3493\">Career development is a cornerstone of association membership, but the needs of an early-career professional differ greatly from those of a seasoned executive. Associations can foster long-term engagement by offering career resources tailored to each stage of the professional journey:<\/p>\n<ul data-start=\"3495\" data-end=\"4163\">\n<li data-start=\"3495\" data-end=\"3678\"><strong data-start=\"3497\" data-end=\"3527\">Personalized career tools:<\/strong> While younger members seek resume-building support and job search tools, senior members may look for leadership development and board opportunities.<\/li>\n<li data-start=\"3679\" data-end=\"3843\"><strong data-start=\"3681\" data-end=\"3713\">Reverse mentorship programs:<\/strong> Encourage knowledge sharing by pairing emerging professionals with experienced leaders, allowing both to learn from each other.<\/li>\n<li data-start=\"3844\" data-end=\"3981\"><strong data-start=\"3846\" data-end=\"3884\">Comprehensive job board offerings:<\/strong> Ensure postings include entry-level, mid-career, and executive roles to serve all generations.<\/li>\n<li data-start=\"3982\" data-end=\"4163\"><strong data-start=\"3984\" data-end=\"4016\">Skill-building for all ages:<\/strong> Provide leadership training for younger professionals and technology workshops for more experienced members to keep learning accessible for all.<\/li>\n<\/ul>\n<p data-start=\"4165\" data-end=\"4314\">By designing career resources that evolve alongside members\u2019 professional journeys, associations can strengthen long-term retention and engagement.<\/p>\n<h2 data-start=\"4316\" data-end=\"4374\"><strong data-start=\"4319\" data-end=\"4372\">Fostering a Thriving, Multigenerational Community<\/strong><\/h2>\n<p data-start=\"4376\" data-end=\"4693\">The real key to intergenerational engagement isn\u2019t just offering the right tools\u2014it\u2019s creating a culture of inclusivity, adaptability, and shared learning. Associations that <strong data-start=\"4550\" data-end=\"4611\">recognize and celebrate the strengths of every generation<\/strong> will foster a stronger, more connected community where all members feel valued.<\/p>\n<p data-start=\"4695\" data-end=\"5015\">Engagement isn\u2019t about choosing between tradition and innovation\u2014it\u2019s about finding the right balance to serve and connect members at every stage of their careers. By embracing generational diversity, associations can create more meaningful experiences, build deeper relationships, and ensure long-term sustainability.<\/p>\n<p data-start=\"4695\" data-end=\"5015\">If you would like to learn more about member engagement, visit <a href=\"https:\/\/www.naylor.com\/member-engagement\/?utm_source=associationadviser&amp;utm_medium=article&amp;utm_campaign=AAarticle022625\"><strong>Naylor<\/strong><\/a> for insights, strategies, and solutions tailored for associations.<\/p>\n<p data-start=\"4695\" data-end=\"5015\"><strong><em><b><i><span data-contrast=\"auto\"><div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/Hastings-rotated.jpg\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t <\/span><\/i><\/b><\/em>Destiny Hastings<\/strong> <em>is a Director, Partner Development with Naylor Association Solutions. Reach her at <a href=\"mailto:destiny.hastings@naylor.com\">destiny.hastings@naylor.com<\/a>.\n\t\t\t<\/div><\/div><\/div><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Photo courtesy of Face Stock\/<a href=\"http:\/\/Shutterstock.com\" target=\"_blank\">Shutterstock.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities. To truly engage members of all ages, associations must be intentional about their communications, events, and career [&hellip;]<\/p>\n","protected":false},"author":303,"featured_media":13024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,2,31,4],"tags":[784,50,434,177,336,761],"class_list":["post-13020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-events","category-features","category-membership","tag-career-center","tag-events","tag-generations","tag-member-engagement","tag-member-generation","tag-next-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intergenerational Member Engagement - Association Adviser<\/title>\n<meta name=\"description\" content=\"Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intergenerational Member Engagement - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-26T07:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T10:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/02\/shutterstock_2506134977-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1087\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Destiny Hastings, MBA, Ed.D\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Destiny Hastings, MBA, Ed.D\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/\"},\"author\":{\"name\":\"Dr. Destiny Hastings, MBA, Ed.D\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/aabb8446c548ae4b8f9267900c912dec\"},\"headline\":\"Intergenerational Member Engagement\",\"datePublished\":\"2025-02-26T07:00:10+00:00\",\"dateModified\":\"2026-06-23T10:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/\"},\"wordCount\":657,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/shutterstock_2506134977-scaled.jpg\",\"keywords\":[\"career center\",\"events\",\"generations\",\"member engagement\",\"member generation\",\"next-generation\"],\"articleSection\":[\"Careers\",\"Events\",\"Features\",\"Membership\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/\",\"name\":\"Intergenerational Member Engagement - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/shutterstock_2506134977-scaled.jpg\",\"datePublished\":\"2025-02-26T07:00:10+00:00\",\"dateModified\":\"2026-06-23T10:00:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/aabb8446c548ae4b8f9267900c912dec\"},\"description\":\"Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/intergenerational-member-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/shutterstock_2506134977-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/shutterstock_2506134977-scaled.jpg\",\"width\":2560,\"height\":1087},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/aabb8446c548ae4b8f9267900c912dec\",\"name\":\"Dr. Destiny Hastings, MBA, Ed.D\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d2d260da38cf824471a49b4f91539e729fe73ee9083e4fee290405d46265ebb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d2d260da38cf824471a49b4f91539e729fe73ee9083e4fee290405d46265ebb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d2d260da38cf824471a49b4f91539e729fe73ee9083e4fee290405d46265ebb?s=96&d=mm&r=g\",\"caption\":\"Dr. Destiny Hastings, MBA, Ed.D\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/destinyhastings\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intergenerational Member Engagement - Association Adviser","description":"Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Intergenerational Member Engagement - Association Adviser","og_description":"Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.","og_url":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/","og_site_name":"Association Adviser","article_published_time":"2025-02-26T07:00:10+00:00","article_modified_time":"2026-06-23T10:00:38+00:00","og_image":[{"width":2560,"height":1087,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/02\/shutterstock_2506134977-scaled.jpg","type":"image\/jpeg"}],"author":"Dr. Destiny Hastings, MBA, Ed.D","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dr. Destiny Hastings, MBA, Ed.D","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/"},"author":{"name":"Dr. Destiny Hastings, MBA, Ed.D","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/aabb8446c548ae4b8f9267900c912dec"},"headline":"Intergenerational Member Engagement","datePublished":"2025-02-26T07:00:10+00:00","dateModified":"2026-06-23T10:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/"},"wordCount":657,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/02\/shutterstock_2506134977-scaled.jpg","keywords":["career center","events","generations","member engagement","member generation","next-generation"],"articleSection":["Careers","Events","Features","Membership"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/","url":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/","name":"Intergenerational Member Engagement - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/02\/shutterstock_2506134977-scaled.jpg","datePublished":"2025-02-26T07:00:10+00:00","dateModified":"2026-06-23T10:00:38+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/aabb8446c548ae4b8f9267900c912dec"},"description":"Associations today are serving a membership base that spans multiple generations\u2014each with its own communication styles, career priorities, and event preferences. While this diversity presents challenges, it also creates opportunities for associations to build stronger, more dynamic communities.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/intergenerational-member-engagement\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/02\/shutterstock_2506134977-scaled.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2025\/02\/shutterstock_2506134977-scaled.jpg","width":2560,"height":1087},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/aabb8446c548ae4b8f9267900c912dec","name":"Dr. Destiny Hastings, MBA, Ed.D","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7d2d260da38cf824471a49b4f91539e729fe73ee9083e4fee290405d46265ebb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d2d260da38cf824471a49b4f91539e729fe73ee9083e4fee290405d46265ebb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d2d260da38cf824471a49b4f91539e729fe73ee9083e4fee290405d46265ebb?s=96&d=mm&r=g","caption":"Dr. Destiny Hastings, MBA, Ed.D"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/destinyhastings\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/13020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=13020"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/13020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/13024"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=13020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=13020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=13020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}