{"id":12853,"date":"2024-08-20T07:00:09","date_gmt":"2024-08-20T07:00:09","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=12853"},"modified":"2024-08-21T14:57:18","modified_gmt":"2024-08-21T14:57:18","slug":"podcast-how-ai-can-revolutionize-your-email-marketing","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-how-ai-can-revolutionize-your-email-marketing\/","title":{"rendered":"Podcast: How AI Can Revolutionize Your Email Marketing"},"content":{"rendered":"<figure id=\"attachment_12854\" aria-describedby=\"caption-attachment-12854\" style=\"width: 296px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-how-ai-can-revolutionize-your-email-marketing\/ericasalmrench_directorcustomersuccess-scaled-e1581366887553\/\" rel=\"attachment wp-att-12854\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12854\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553-1024x1024.jpeg\" alt=\"\" width=\"296\" height=\"296\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553-1024x1024.jpeg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553-300x300.jpeg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553-150x150.jpeg 150w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553-768x768.jpeg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553-1536x1536.jpeg 1536w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/EricaSalmRench_DirectorCustomerSuccess-scaled-e1581366887553.jpeg 1707w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/a><figcaption id=\"caption-attachment-12854\" class=\"wp-caption-text\">Erica Salm-Rench, COO of rasa.io<\/figcaption><\/figure>\n<p>Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the <a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/\"><strong>Association Adviser Podcast<\/strong><\/a>, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.<\/p>\n<p>Erica, with a rich background in digital marketing and SEO, explains how AI can craft highly personalized content, leading to higher open rates and conversions. She emphasizes the importance of key metrics like open rates and click-through rates to measure success.<\/p>\n<p>AI isn\u2019t just the future; it\u2019s here now, offering associations a powerful tool to create meaningful connections with their members.<\/p>\n<p>About Erica Salm-Rench: Erica is the COO of rasa.io, where she blends her passion for digital marketing and email technology to support a vibrant customer community. With experience in enrollment management and digital marketing, Erica leads innovative strategies that help organizations stand out in the digital landscape.<\/p>\n<p><a href=\"https:\/\/the-association-adviser-podcast.cohostpodcasting.com\/\"><strong>Tune in to learn how AI can revolutionize your email marketing and enhance member engagement!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations. Erica, with a rich background in digital marketing and SEO, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":12855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12,1576],"tags":[1791,1691,18,1521],"class_list":["post-12853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-marketing-communications","category-podcast","tag-ai","tag-association-adviser-podcast","tag-email-marketing","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: How AI Can Revolutionize Your Email Marketing - Association Adviser<\/title>\n<meta name=\"description\" content=\"Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-how-ai-can-revolutionize-your-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: How AI Can Revolutionize Your Email Marketing - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/podcast-how-ai-can-revolutionize-your-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T07:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T14:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2024\/08\/shutterstock_2461681027-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/podcast-how-ai-can-revolutionize-your-email-marketing\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/podcast-how-ai-can-revolutionize-your-email-marketing\/\",\"name\":\"Podcast: How AI Can Revolutionize Your Email Marketing - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2024-08-20T07:00:09+00:00\",\"dateModified\":\"2024-08-21T14:57:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"Imagine sending newsletters so personalized that every recipient feels the content was made just for them. 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