{"id":12456,"date":"2023-06-01T19:50:51","date_gmt":"2023-06-01T19:50:51","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=12456"},"modified":"2023-06-01T20:23:13","modified_gmt":"2023-06-01T20:23:13","slug":"how-association-content-creators-can-unleash-ais-potential","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/how-association-content-creators-can-unleash-ais-potential\/","title":{"rendered":"How Association Content Creators Can Unleash AI\u2019s Potential"},"content":{"rendered":"

It\u2019s not an understatement to say that <\/span>ar<\/span>tificial intelligence <\/span>is revolutionizing the way content is created, consumed, and shared. <\/span>\u00a0<\/span><\/p>\n

From automating content creation to enhancing content personalization, AI has emerged as an <\/span>indispensable tool for content creators<\/b><\/a><\/span> seeking to enhance their productivity, engagement, and impact. However, it\u2019s a tool that also has limitations, so understanding what AI can and <\/span>cannot<\/span> do \u2013 or perhaps more accurately what your association is willing or unwilling to allow it to do for you \u2013 is an important distinction. <\/span>\u00a0<\/span><\/p>\n

Let\u2019s explore what association content creators need to know to leverage the power of AI effectively and ethically.<\/span>\u00a0<\/span><\/p>\n

How Generative AI Works<\/span><\/b>\u00a0<\/span><\/p>\n

Most AI tools gaining popularity in recent months are generative AI applications. Generative AI is a category of AI models and techniques that are designed to generate new content that mimics or resembles human-created content.<\/span>\u00a0<\/span><\/p>\n

One of the more well known and widely used tools is <\/span>ChatGPT<\/span><\/span><\/b><\/a>, a large language model created by OpenAI and launched for free to the public in November 2022. Users can ask ChatGPT a question or pose a prompt. The technology will respond, and then users are able to have a \u201cconversation\u201d with the technology by asking for clarifications, corrections or revisions to the content provided. ChatGPT can generate ideas, conduct research, and provide insights that can help associations create compelling and engaging content in a fraction of the time.<\/span>\u00a0<\/span><\/p>\n

Similar models utilize generative AI technology to create images and video, translate text or audio, simplify and repurpose technical content, and personalize communications, to name just a few of the practical uses.<\/span>\u00a0<\/span><\/p>\n

A Virtual Personal Assistant<\/span><\/b>\u00a0<\/span><\/p>\n

With over a third (35.7%) of associations saying that their <\/span>being understaffed and under-resourced is a barrier to member engagement<\/b><\/a><\/span>, AI tools can help increase productivity and simplify tasks that will allow association content creators to redirect their time and energy toward work and projects that drive strategy.<\/span>\u00a0<\/span><\/p>\n

Think of these tools as your own virtual personal assistant. Some of the entry-level ways content creators could use generative AI to enhance their work include:<\/span>\u00a0<\/span><\/p>\n