{"id":12409,"date":"2023-04-12T06:30:28","date_gmt":"2023-04-12T06:30:28","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=12409"},"modified":"2023-05-01T17:23:46","modified_gmt":"2023-05-01T17:23:46","slug":"seven-mistakes-to-avoid-when-it-comes-to-canadian-members-and-prospects","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/seven-mistakes-to-avoid-when-it-comes-to-canadian-members-and-prospects\/","title":{"rendered":"Seven Mistakes to Avoid When It Comes to Canadian Members and Prospects"},"content":{"rendered":"

Republished from ASAE Center<\/a><\/em><\/strong><\/p>\n

 <\/p>\n

While setting clear goals is the best way for U.S. associations to address needs and opportunities, in Canada, keeping these common mistakes in mind and paying attention to cultural, legal, and other differences and requirements is a good way to start.<\/p>\n

\n

\u201cCanadians are just like us\u201d is a common assumption U.S.-based associations make about their Canadian members. Oftentimes, they group Canada with the United States, ignoring important differences between these two distinct countries and cultures. This is not only a mistake but also an affront to Canadians, who are increasingly sensitive about being lumped in with Americans and want their separate identity.<\/p>\n

Recognizing this, members from the\u00a0International Associations Professionals Community in Collaborate<\/a>\u00a0[ASAE member log-in required] recently met to discuss ways to address the unique needs of Canadian members. Whether actively pursuing members in Canada or simply anticipating the needs of Canadians joining their associations, here are seven mistakes that U.S.-based associations needs to avoid.<\/p>\n

Mistake #1: Treating Canadians Like Americans<\/h3>\n

While Canadians and Americans enjoy a warm rapport, they culturally have a love-hate relationship that calls for greater awareness and sensitivity to their differences. Canadians aren\u2019t particularly nationalistic but may feel slighted when they\u2019re simply overlooked. For example, a common mistake is to merge Canadian members with U.S. totals at times under a \u201cNorth American\u201d label, rather than track and report them separately as international members. Particularly when Canadians account for the largest membership outside the U.S., the optics of not giving them the same consideration and visibility as other countries is a mistake.<\/p>\n

Mistake #2: Not Recognizing Cultural Nuances<\/h3>\n

When it comes to interactions with Canadian members and volunteers, it\u2019s important to consider some cultural differences as well. For example, compared to Americans, Canadians are typically more low-key, more modest, and less pushy. They\u2019re less concerned with individual needs and focus more on what benefits society. Moreover, American\u2019s informality and casual dress codes may not always suit Canadians. Therefore, developing intercultural sensitivity and consulting reference guides such as\u00a0When Culture Collide\u00a0<\/em>by Richard D. Lewis or David Livermore\u2019s\u00a0Customs of the World<\/em>\u00a0is as important when working with Canadians as with any other culture.<\/p>\n

Mistake #3: Being U.S.-Centric<\/h3>\n

Organizations that operate globally quickly learn they must pay attention to fundamental differences in time zones, languages, and other details that affect their communications and events. Yet many fail to consider that Canada also has important differences with the U.S. that can lead to confusion or puts the burden on Canadian members to convert their currency, metric system measurements, order of dates (day\/month\/year), and six time zones. To avoid being US-centric, it\u2019s also vital to check the Canadian calendar to ensure events aren\u2019t scheduled during major Canadian holidays, such as their Thanksgiving celebrated the second Monday in October.<\/p>\n

Mistake #4: Ignoring Important Laws<\/h3>\n

While American associations are increasingly sensitive to the stringent GDPR European privacy laws, they may miss similar restrictions in Canada, as well as requirements around bilingual French-English language translations. To anticipate complexities and ensure compliance when operating in Canada, it\u2019s best to seek legal counsel particularly when separate legal entities, websites, and other country-specific options are being considered.<\/p>\n

Mistake #5: Failing to Consider Distinct Needs<\/h3>\n

Offering distinct services for Canadian members is mainly a matter of relevance, particularly when U.S. models don\u2019t apply or when significant value can be gained from having a unique offer. The International Downtown Association (whose Canadian constituency has been growing modestly) considered launching distinct services for their members in Canada, such as Canadian-specific knowledge-sharing and networking. However, they learned during a pilot program that these services were less valued than engaging Canadians in research and public policy unique to their jurisdictions.<\/p>\n

The best way to find out what matters to Canadians is to ask through focus groups, pilot programs, and surveys. When conducting membership surveys, a good practice is to separate responses from Canadian members and add specific questions that will capture their distinct needs.<\/p>\n

Mistake #6: Not Leveraging Canadian Expertise<\/h3>\n

Associations should not miss out on leveraging the knowledge and expertise that can come from Canada. For example, while more and more U.S.-based organizations are focusing on DEI, this is nothing new to Canadians. As the most multicultural country in the world, Canada has a very long history of protecting Indigenous people and heritage. Antiracist education, as well as DEI initiatives, are commonplace in Canada, so these models and the insights of Canadians may well serve American associations undertaking such efforts.<\/p>\n

Mistake #7: Missing a Strategy<\/h3>\n

U.S. organizations typically acquire members in Canada organically and over time whether they try or not.\u00a0They simply respond rather than anticipate needs, even creating models on the go without any strategy in place. Before long, they debate what would be the best structure to serve members and needs in Canada, whether through chapters, alliances, or affiliates before having clarity and agreement on what they wish to accomplish. Goals ranging from building a community of practice, strengthening local capacity (perhaps as part of goodwill efforts), connecting with Canadian professionals, or expanding the organization\u2019s membership in Canada should inform the strategy and model to pursue.<\/p>\n

While setting clear goals and creating a strategy are ultimately the best way for U.S. associations to address needs and opportunities in Canada, keeping these common mistakes in mind and paying attention to cultural, legal, and other Canada-specific differences and requirements is a good way to start.<\/p>\n

<\/div>
\"\"<\/div>

About The Author<\/h3>\n\t\t\t Sylvia Gonner, CAE, is founder and CEO of CultureWiz and vice chair of ASAE\u2019s International Associations Advisory Council. Reach her at sylviagonner@yahoo.com<\/a><\/i>. <\/i><\/span>\n\t\t\t<\/div><\/div><\/div><\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Republished from ASAE Center   While setting clear goals is the best way for U.S. associations to address needs and opportunities, in Canada, keeping these common mistakes in mind and paying attention to cultural, legal, and other differences and requirements is a good way to start. \u201cCanadians are just like us\u201d is a common assumption […]<\/p>\n","protected":false},"author":286,"featured_media":12410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,87,4,1461],"tags":[114,121],"class_list":["post-12409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-association-leadership","category-membership","category-most-viewed-articles","tag-association-leadership","tag-leadership-2"],"acf":[],"yoast_head":"\nSeven Mistakes to Avoid When It Comes to Canadian Members and Prospects - Association Adviser<\/title>\n<meta name=\"description\" content=\"In Canada, keeping these common mistakes in mind and paying attention to cultural, legal, and other differences and requirements is a good way to start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/seven-mistakes-to-avoid-when-it-comes-to-canadian-members-and-prospects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seven Mistakes to Avoid When It Comes to Canadian Members and Prospects - 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She has extensive experience in everything global and in non-profit association management. Sylvia is a licensed facilitator of Adapt & Succeed Abroad, coaching expats throughout their global mobility journey. Her 30+ year career (working withing as well as advising and training many global organizations) comprises a solid track-record of leading international growth strategies, managing culturally diverse teams, running multinational business operations, facilitating cross-cultural relationships, and conducting in-house and public training on intercultural competencies. She most recently held the position of Global Vice President at The Institute of Internal Auditors Global HQ, a professional association of more than 200,000 members in over 170 countries. Sylvia grew up in Brussels, Belgium, has worked on all continents, speaks 6 languages, and has interacted with many cultures while traveling to more than 70 countries. She\u2019s a Certified Association Executive (CAE) and holds a B.A. in Communication and M.A. in International Studies. Her firm CultureWiz serves organizations, groups, and individuals with unique customized: \u2022 Consulting services in all aspects of international management including strategic planning, operations, business development, governance, marketing, communications, event management, stakeholder relations, advocacy, certification, and training, \u2022 Training in intercultural relations, global mindset, and diversity, equity & inclusion (DEI), \u2022 One-on-one coaching support to global executives and relocating expats.","sameAs":["http:\/\/www.theCultureWiz.com","https:\/\/www.linkedin.com\/in\/sylvia-gonner-cae-2871a85\/"],"url":"https:\/\/www.naylor.com\/associationadviser\/author\/sylviagonner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/12409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/286"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=12409"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/12409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/12410"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=12409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=12409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=12409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}