{"id":12377,"date":"2023-02-22T06:00:09","date_gmt":"2023-02-22T06:00:09","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=12377"},"modified":"2023-02-21T15:05:07","modified_gmt":"2023-02-21T15:05:07","slug":"increasing-member-engagement-through-content-part-ii","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/increasing-member-engagement-through-content-part-ii\/","title":{"rendered":"Increasing Member Engagement Through Content: Part II"},"content":{"rendered":"

In this two-part series, we\u2019re discussing how any association can utilize the power of content to increase member engagement.<\/span><\/p>\n

As discussed in the previous post<\/a>, content is an important driver of member engagement and can help your association engage, attract and retain members. <\/span>In part two, we\u2019ll continue our discussion on ways your association can utilize content to successfully engage with your members and meet your members\u2019 engagement needs in your industry through a variety of mediums.<\/span><\/p>\n

Infographics<\/b><\/p>\n

Infographics engage members in a fast and easily digestible manner. They are scannable, visual and informative. When looking to increase member engagement, infographics offer the opportunity to capture your members\u2019 attention. Visual data in the form of content images and numbers make it easier for readers to digest information.<\/span><\/p>\n

Content that is split up into various sections helps breakdown the visual appeal and keeps the audience focused. Infographics allow data-heavy subject matters to turn into engaging content. Infographics allow your content to come across as educational and more authoritative.<\/span><\/p>\n

Career Resources<\/b><\/p>\n

Your career resources should be as enticing as possible. To captivate a wider audience, you need to expand your career content offerings. This will create much deeper and long-lasting engagement between your members. This content can help career growth and personal branding for your members.<\/span><\/p>\n

Career center resources can include \u201cbest practices\u201d or \u201chow to\u201d tips that will enhance your members\u2019 careers or life. More resources can include continuing education and certification programs. Offering these opportunities increases members\u2019 value to employers. These programs create an open and inviting atmosphere for members to develop loyalty and foster long-lasting engagement with each other.<\/span><\/p>\n

Video<\/b><\/p>\n

Online content creates a more interesting and engaging experience for viewers compared to the traditional print format. Videos illustrate a message in a creative and fun way that upholds the viewers\u2019 attention. With the creation of movement, sound and text, videos can capture your members\u2019 attention and participation quickly.<\/span><\/p>\n

Videos of highlights for members to watch are a great way to improve member engagement and improve member retention.<\/span><\/p>\n

Some video topic examples include:<\/span><\/p>\n