{"id":12260,"date":"2022-10-20T06:20:40","date_gmt":"2022-10-20T06:20:40","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=12260"},"modified":"2026-06-23T09:41:46","modified_gmt":"2026-06-23T09:41:46","slug":"drafting-a-social-media-policy-for-your-association","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/drafting-a-social-media-policy-for-your-association\/","title":{"rendered":"Drafting a Social Media Policy for Your Association"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12260\" class=\"elementor elementor-12260\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722fa517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722fa517\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3454652c\" data-id=\"3454652c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62bea4c7 elementor-widget elementor-widget-text-editor\" data-id=\"62bea4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019re creating engaging content for your members and posting on your association\u2019s social media pages consistently \u2014 nice work! However, have you thought about how your employees&#8217; and board members\u2019 online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization \u2014&nbsp;for good or bad. At the same, with a little guidance, you can leverage their time on social media to increase your association\u2019s brand awareness in a positive light. That\u2019s where a social media policy for your association will help. It can guide employees and board members on ways to contribute to the organization\u2019s online presence as well as establish measures to protect your association\u2019s reputation.<\/span><\/p>\n<h3><b>What is a Social Media Policy?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just as your association\u2019s employee handbook outlines policies and your board charter outlines board member guidelines and commitments, procedures, and behavioral expectations, a social media policy covers your association\u2019s communication channels and sets guidelines for the professional use of social media by employees and other groups. It\u2019s not simply a list of don\u2019ts, although guarding against legal and security risks is essential. The policy is meant to encourage representatives of your association to contribute an authentic voice, bringing an element of trust to your digital presence. Written using clear and concise language, the guidelines in the policy will help your entire organization embrace social media for the good while limiting the chances of harming your association\u2019s brand.&nbsp;<\/span><\/p>\n<h3><b>What Your Association Social Media Policy Should Include<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A social media policy is meant to protect your association and contains rules and regulations. You don\u2019t, however, want to deter people from using social media altogether when it can benefit your organization. The key is to strike a balance by including the following elements in your policy.&nbsp;<\/span><\/p>\n<h4><b>Roles and Responsibilities<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Today\u2019s social media marketing includes activities that go beyond simply posting on your association\u2019s social platforms. There can be several people involved, and the responsibilities defined for each can vary from one organization to another. They include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media manager: Responsible for curating the organization\u2019s online presence via social media channels and may play a part in executing social campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Community manager: Charged with promoting audience engagement and building relationships by acting as a user on the social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media content curator: Along with creating the content for social posts, they may also act as the voice of the association and reply to user\u2019s comments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, establishing clear boundaries on who can speak on behalf of your association and who can\u2019t will not only create less confusion but ensure your message and protocols are consistent across all of your social channels.&nbsp;<\/span><\/p>\n<h4><b>Security Protocols<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve established who can post on your association\u2019s social platforms, the next item to include in your social media policy are security measures. To safeguard access to information, outline where account passwords are stored and how often they are updated. Consider using a password manager to keep all your association\u2019s sensitive login information in one place. As legal issues can arise when security is involved, it\u2019s a good idea to reach out to your legal counsel as you draft the social media policy, too.&nbsp;&nbsp;<\/span><\/p>\n<h4><b>Personal Social Media Accounts<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s better to be safe than sorry when outlining what is and what is not acceptable for employees and board members to post about your association. Sharing information, such as company news, a promotion, or a photo during community service day, are great examples of raising awareness for your organization. To encourage engagement, create fun ways for employees to get involved on your association\u2019s social platforms. For example, an employee recognition program can motivate employees to participate online. If they comment on a post, they get points which can in some way be redeemed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, comments that violate your association&#8217;s code of conduct or are illegal, such as hate speech or threats of violence, can affect their employment or status on the board and your reputation. What\u2019s more, heavily regulated fields such as healthcare and finance have strict policies as to what people can mention online. In general, it\u2019s best to help your employees and board members by providing black-and-white examples of what is appropriate and what is not to avoid surprises.&nbsp;<\/span><\/p>\n<h4><b>Crisis Plan<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While the goal of a social media policy is to avoid a PR or security crisis, it\u2019s good practice to have one in place for added precaution. First, explain what circumstances define a crisis and who people should contact. In addition, there should be an internal communication game plan to respond to these situations. Hopefully, you will never have to use a crisis plan for your association. However, having one ready will help address it immediately and lessen any negative impact.&nbsp;<\/span><\/p>\n<h4><b>Implement Your Association\u2019s Social Media Policy<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Now that you have a solid policy in place, it\u2019s time to decide where it will live. One recommendation would be to include it in your association\u2019s employee handbook and board paperwork. The entire organization has access to this document, therefore, keeping it visible and top of mind.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like your employee handbook and board paperwork, it\u2019s a good idea to update the social media policy on a regular basis, as well. Especially with constant changes to social platforms, you\u2019ll want to adjust your association\u2019s guidelines on social media accordingly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, enforcing the policy will establish that your association takes social media use seriously. Not only are you trying to avoid sticky situations, but encouraging employee and board member participation in a positive way will help build your association\u2019s online brand, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about how Naylor can help you develop the right social media voice for your association, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.naylor.com\/request-a-meeting\/\">reach out to our team today<\/a><\/span>.&nbsp;<\/span><\/p>\n<p><i>[author image=&#8221;https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2022\/10\/Allison-Scudder-Headshot.jpg&#8221;] Allison Scudder is a corporate marketing specialist at Naylor Association Solutions. Reach her at <span style=\"text-decoration: underline;\"><a href=\"mailto:allison.scudder@naylor.com\">allison.scudder@naylor.com<\/a><\/span><\/i><span class=\"s2\"><i>. <\/i><\/span><i>[\/author]<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Photo courtesy of PRIME STOCK LAB\/<a href=\"http:\/\/Shutterstock.com\" target=\"_blank\">Shutterstock.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You\u2019re creating engaging content for your members and posting on your association\u2019s social media pages consistently \u2014 nice work! However, have you thought about how your employees&#8217; and board members\u2019 online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization \u2014\u00a0for good or bad. At the same, with a little guidance, you can leverage their time on social media to increase your association\u2019s brand awareness in a positive light. That\u2019s where a social media policy for your association will help. It can guide employees and board members on ways to contribute to the organization\u2019s online presence as well as establish measures to protect your association\u2019s reputation.\u00a0Learn more.<\/p>\n","protected":false},"author":266,"featured_media":12262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,87,12],"tags":[351,1773,1774,1772,62,23,447,1771],"class_list":["post-12260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-association-leadership","category-marketing-communications","tag-association-management","tag-association-social-media","tag-association-social-media-policy","tag-policy","tag-social","tag-social-media","tag-social-media-management","tag-social-media-policy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drafting a Social Media Policy for Your Association - Association Adviser<\/title>\n<meta name=\"description\" content=\"You\u2019re creating engaging content for your members and posting on your association\u2019s social media pages consistently \u2014 nice work! 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It can guide employees and board members on ways to contribute to the organization\u2019s online presence as well as establish measures to protect your association\u2019s reputation.\u00a0Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/drafting-a-social-media-policy-for-your-association\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drafting a Social Media Policy for Your Association - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"You\u2019re creating engaging content for your members and posting on your association\u2019s social media pages consistently \u2014 nice work! However, have you thought about how your employees&#039; and board members\u2019 online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization \u2014\u00a0for good or bad. At the same, with a little guidance, you can leverage their time on social media to increase your association\u2019s brand awareness in a positive light. That\u2019s where a social media policy for your association will help. It can guide employees and board members on ways to contribute to the organization\u2019s online presence as well as establish measures to protect your association\u2019s reputation.\u00a0Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/drafting-a-social-media-policy-for-your-association\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T06:20:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T09:41:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2022\/10\/Drafting-a-Social-Media-Policy-for-Your-Association.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allison Scudder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allison Scudder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/\"},\"author\":{\"name\":\"Allison Scudder\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/22abc3bc649b835edb07d870af9d63fb\"},\"headline\":\"Drafting a Social Media Policy for Your Association\",\"datePublished\":\"2022-10-20T06:20:40+00:00\",\"dateModified\":\"2026-06-23T09:41:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/\"},\"wordCount\":1064,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/10\\\/Drafting-a-Social-Media-Policy-for-Your-Association.jpg\",\"keywords\":[\"association management\",\"association social media\",\"association social media policy\",\"policy\",\"social\",\"social media\",\"social media management\",\"social media policy\"],\"articleSection\":[\"Features\",\"Leadership\",\"Marketing &amp; Communications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/\",\"name\":\"Drafting a Social Media Policy for Your Association - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/drafting-a-social-media-policy-for-your-association\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/10\\\/Drafting-a-Social-Media-Policy-for-Your-Association.jpg\",\"datePublished\":\"2022-10-20T06:20:40+00:00\",\"dateModified\":\"2026-06-23T09:41:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/22abc3bc649b835edb07d870af9d63fb\"},\"description\":\"You\u2019re creating engaging content for your members and posting on your association\u2019s social media pages consistently \u2014 nice work! 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However, have you thought about how your employees' and board members\u2019 online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization \u2014\u00a0for good or bad. At the same, with a little guidance, you can leverage their time on social media to increase your association\u2019s brand awareness in a positive light. That\u2019s where a social media policy for your association will help. It can guide employees and board members on ways to contribute to the organization\u2019s online presence as well as establish measures to protect your association\u2019s reputation.\u00a0Learn more.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/drafting-a-social-media-policy-for-your-association\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/drafting-a-social-media-policy-for-your-association\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2022\/10\/Drafting-a-Social-Media-Policy-for-Your-Association.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2022\/10\/Drafting-a-Social-Media-Policy-for-Your-Association.jpg","width":2560,"height":1707,"caption":"Shutterstock.com\/kenchiro168"},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/22abc3bc649b835edb07d870af9d63fb","name":"Allison Scudder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/44b065c9bf929d96335f6884b60870ef2a42cc8eb5a3546d9cedfa6fb9efc380?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44b065c9bf929d96335f6884b60870ef2a42cc8eb5a3546d9cedfa6fb9efc380?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44b065c9bf929d96335f6884b60870ef2a42cc8eb5a3546d9cedfa6fb9efc380?s=96&d=mm&r=g","caption":"Allison Scudder"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/allisonschudder\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/12260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=12260"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/12260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/12262"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=12260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=12260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=12260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}