{"id":12162,"date":"2022-09-13T06:45:33","date_gmt":"2022-09-13T06:45:33","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=12162"},"modified":"2022-09-27T16:16:53","modified_gmt":"2022-09-27T16:16:53","slug":"increasing-member-engagement-through-technology-part-1","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/increasing-member-engagement-through-technology-part-1\/","title":{"rendered":"Increasing Member Engagement Through Technology Part 1"},"content":{"rendered":"

In the fast-paced environment we live in, creating engagement among your members through technology can be one of the most beneficial endeavors for an association.<\/span><\/p>\n

After all, it\u2019s your members who interact with your digital platforms every single day. They\u2019re the ones who have the potential to spread the word about your association and help you get one step closer to your business goals. Without strong engagement with your members, it can often feel like an uphill battle to stay connected with them so that your association continues to thrive.<\/span><\/p>\n

If you\u2019re struggling to keep your members engaged and motivated to interact with your association, one key tool that you may need to leverage more effectively is technology.<\/span><\/p>\n

More than just having a website or creating a presence on social media, there are a range of technological tools that can be used to maximize engagement and guarantee long-lasting success and efficiencies for your association.<\/span><\/p>\n

Today, <\/span>89% of all companies<\/span><\/b><\/a> have adopted a digital-first business strategy or plan to do so, which means that if you want to stay ahead, it\u2019s time to get on board.\u00a0<\/span><\/p>\n

In this two-part series, we\u2019ll break down how you can use technology to increase member engagement.<\/span><\/p>\n

Learn the Intricacies of Your Member Journey<\/b><\/h3>\n

Since your members are such an important part of your association, understanding how they discover and become interested in what you\u2019re doing helps you get inside their minds, evaluate their needs, and deliver exceptional technological experiences.<\/span><\/p>\n

Before you start looking for various engagement tools, take care to understand this journey and learn how technology can be used to complement your current efforts at each of the five stages:<\/span><\/p>\n

    \n
  1. Attraction<\/span><\/li>\n
  2. Engagement<\/span><\/li>\n
  3. Career growth<\/span><\/li>\n
  4. Retention<\/span><\/li>\n
  5. Evangelization<\/span><\/li>\n<\/ol>\n

    Embrace Technology in All Aspects of Your Association<\/b><\/h3>\n

    With the use of technology, your association has the potential to collect a significant amount of information and data on the people who visit your website, attend an event, or simply use an online search engine to job hunt.<\/span><\/p>\n

    If you want to cover all bases and engage with members in new, innovative ways, it\u2019s important to adopt an integrated approach to your marketing efforts that utilize a range of resources and tools.<\/span><\/p>\n

    Some of the most common \u2014 and most effective \u2014 tools include:<\/span><\/p>\n