{"id":11798,"date":"2022-03-04T17:08:56","date_gmt":"2022-03-04T17:08:56","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=11798"},"modified":"2022-03-21T16:51:34","modified_gmt":"2022-03-21T16:51:34","slug":"implementing-elearning-into-your-association-here-are-the-fundamentals-part-3-of-3","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/implementing-elearning-into-your-association-here-are-the-fundamentals-part-3-of-3\/","title":{"rendered":"Implementing eLearning Into Your Association? Here Are The Fundamentals (Part 3 of 3)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association. We have looked beyond LMS features through the eyes of an instructional designer by considering three fundamental questions that will inform and shape the decision-making around choosing an LMS.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We have asked two of the three core questions before choosing your LMS and implementing eLearning for an association. These questions help to outline your members\u2019 learning journey so you can lead them down the funnel in the learning direction you want them to go. So far, we\u2019ve\u00a0 answered these two questions:\u00a0<\/span><\/p>\n<ol>\n<li><b> <\/b><a href=\"https:\/\/www.naylor.com\/associationadviser\/implementing-elearning-into-your-association-here-are-the-fundamentals\/\"><b>What do you want your learner to know?\u00a0<\/b><\/a><\/li>\n<li><b> <\/b><a href=\"https:\/\/www.naylor.com\/associationadviser\/implementing-elearning-into-your-association-here-are-the-fundamentals-part-2-of-3\/\"><b>How will you know if they know it?<\/b><\/a><\/li>\n<\/ol>\n<h3><b>Now, for our third and final question:\u00a0 \u201cWhat will you do if they don\u2019t?\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400\">In a different era of education, you could hear teachers across the country far and wide say the infamous phrase, \u201cI taught it; they didn\u2019t learn it.\u201d Since those days, educators have learned that putting the responsibility for learning on the learner, rather than the instructor, is simply unhelpful and unrealistic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When applying the \u201cI taught it, they didn\u2019t learn it,\u201d mindset, the instructor becomes dissociated from the results of their learning program.\u00a0 This mindset helps no one; webinar attendance goes down, tests get failed, skills aren\u2019t acquired, professional development requirements aren\u2019t met and ultimately, your association wastes thousands of dollars on development. Meanwhile, the instructor\/content developer says, \u201cI taught it (developed it), they just didn\u2019t learn it,\u201d followed by excuses like, \u201cWell, the learners are just \u2026 too busy, not engaged, not willing, not educated enough, too educated, not willing to spend\u2026\u201d and on and on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But let\u2019s be honest, if your learner does not learn, it\u2019s not the learners\u2019 fault. The responsibility for learning falls directly on the educator\u2019s materials, instructional strategy or the system (like the learning management system) the educator uses to give learners access to the material.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Great teachers meet their students in their place of need. They experiment by adjusting content, instructional methods, and evaluating results after every change to see if they can improve their results.\u00a0\u00a0<\/span><\/p>\n<h3><b>Meeting Your Association Learners In Their Space Of Need<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Let\u2019s take a look at a different mindset: \u201cHow will I meet my association learners\u2019 needs when they don\u2019t learn or achieve the outcome I desire.\u201d If a learner doesn\u2019t achieve your desired result, consider helping them by:\u00a0<\/span><\/p>\n<ul>\n<li>Letting them take the program again<\/li>\n<li>Giving them access to a coach or subject matter expert<\/li>\n<li>Giving them the opportunity to provide access to a different teaching methodology (in-person classes, flip cards, etc.)<\/li>\n<li>Connecting them with a networking group of those that have been successful in the learning<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As you can see, how you plan to tackle the concern of \u201clearners not learning\u201d will be critical in the choice of your learning management system. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Consider the possibilities of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limit the attempts at test-taking and then reissue a test at a later date or after the material has been reviewed again<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Develop 1:1 or small group coaching calls\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide a variety of instructional methods including \u2013 video, microlearning, flipped classrooms, interactive eLearning<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And remember, you can charge for each one of the items above. In particular, coaching seems to be a high dollar, high-value proposition for your subject matter experts, your learners, the industry and the association.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In other words, just the idea of coaching is a win-win for everyone. When you have a learning management system that makes accessing coaching easy, seamless and automated,\u00a0 it can be a powerful game-changing tool for everyone involved. The goal of the LMS will be to start creating credibility for the association, increasing relationships between members, improving member education, and ultimately providing a new high-dollar revenue source for your association.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As we wrap this series up, consider how these three questions will affect your choice of learning management system:<\/span><\/p>\n<p><b>What do you want your learner to know?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are your learning objectives?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What instructional methods will you use to teach those learning objectives? For example, will you use on-demand webinars, virtual or hybrid conferences, interactive eLearning, animated video, PDFs, ongoing small group study, flipped classroom, or microlearning?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Questions to ask:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are the instructional approaches you have now and hope to deliver in the future available in the learning management system?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can we <\/span><i><span style=\"font-weight: 400\">automatically and seamlessly<\/span><\/i><span style=\"font-weight: 400\"> capture revenue when learners access our material?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>\u00a0<\/b><b>How will you know if they know it?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How will you evaluate if the learner learned the material?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For example, will you use quizzes, matching, essays, assignments, surveys, video capture or a proctored test?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Questions to ask:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are those evaluation strategies available in the learning management system? How do you access reporting and what does the reporting on the evaluation strategies look like?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can we <\/span><i><span style=\"font-weight: 400\">automatically and seamlessly capture<\/span><\/i><span style=\"font-weight: 400\"> revenue when a student accesses evaluation material?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>What will you do if they don\u2019t?\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How will you meet the learner in their area of need when they don\u2019t learn the material or skill?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For example: allowing them to take the course material again, provide access to coaching, or access to a different teaching methodology\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Questions to ask:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What will you do if the learner needs additional help? Is the learning management system flexible enough to allow for coaching, access to different types of material or your desired approach?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can we <\/span><i><span style=\"font-weight: 400\">automatically and seamlessly<\/span><\/i><span style=\"font-weight: 400\"> capture revenue when learners need extra help?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>How This All Impacts Your LMS Choice For\u00a0 Your Association<\/b><\/h3>\n<p><span style=\"font-weight: 400\">The importance of asking these questions when choosing cannot be understated. Sure, functionalities in the system of choice might be on the top of your mind, but by asking these questions ahead of time, you unravel greater opportunities to maximize your non-dues revenue.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a nutshell, all three stages of the learning journey are opportunities to be drivers of engagement, credibility and revenue for your association, so make sure your choice of an LMS is an informed one that considers the learners\u2019 journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At Naylor, we\u2019ve been dedicated to maximizing member engagement and increasing non-dues revenue for associations in over 80 industries for more than 50 years. Leveraging LMS to engage your members is proven to boost engagement and drive non-dues revenue. The Path\u2122 Learning Management System is a cloud-based approach to educational content management designed specifically for lecture-based learning applications. Optimized to deliver media content from educational events, Path\u2122 allows you to manage all of your content, such as conference recordings, recorded lectures from live and virtual meetings, and traditional presentations, in an easy-to-use, rapidly-deployed, digital library that enhances learning for worldwide audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To learn more, reach out to our team at Naylor to discover how we can build your LMS \u2013 and your association \u2013 stronger. <\/span><a href=\"https:\/\/www.naylor.com\/request-a-meeting\/?utm_source=AssociationAdviser&amp;utm_medium=article&amp;utm_campaign=LMS\"><b>Request a Meeting<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">About the author:<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/yourfirstfollower\"><span style=\"font-weight: 400\">Dan Streeter<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">As the Vice President of Learning Strategy and Design, Dan leads his world-class team of instructional design professionals to enable non-profits, associations and businesses build exceptional learning content. Dan became an expert in learning, instructional design and presentation delivery through his over 20 years of experience as an award-winning public education teacher, administrator and entrepreneur. In fact, Dan founded IMPART Learning Solutions which was acquired by and became a division of Blue Sky eLearn in January of 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Blue Sky eLearn delivers world-class eLearning experiences and virtual events all supported by our award-winning Path LMS\u2122. Unlike other software vendors, who cobble together a myriad of platforms and call them \u201cone solution,\u201d Blue Sky eLearn products and services are supported by the strength of our one, scalable, award-winning learning management system (LMS) \u2013 which is laser-focused on delivering engaging eLearning and virtual event experiences that resonate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association. We have looked beyond LMS features through the eyes of an instructional designer by considering three fundamental questions that will inform and shape the decision-making around choosing an LMS. We have asked two of the three core [&hellip;]<\/p>\n","protected":false},"author":264,"featured_media":11803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1574],"tags":[29,791,1742,825,406,591,271],"class_list":["post-11798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-online-learning","tag-association","tag-association-education","tag-association-lms","tag-e-learning","tag-education","tag-member-education","tag-online-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Implementing eLearning Into Your Association? 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