{"id":11644,"date":"2021-11-02T19:05:41","date_gmt":"2021-11-02T19:05:41","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=11644"},"modified":"2021-11-30T20:50:24","modified_gmt":"2021-11-30T20:50:24","slug":"blueprint-for-a-profitable-career-center-part-2","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-2\/","title":{"rendered":"Blueprint for a Profitable Career Center: Part 2"},"content":{"rendered":"<h2><b>An Association\u2019s 14-Point Checklist of Top Features and Factors to Consider Before Purchasing an Online Career Center<\/b><\/h2>\n<p><span style=\"font-weight: 400\">In <a href=\"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-1\/\">part one<\/a> of our two-part series, we outlined seven checklist points that associations should consider before implementing an online career center. This time, we unpack an additional seven vital areas to consider to make the best, informed decision on the right partner for your association. Without further ado, here is the rest of your checklist resource.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>\n<h3><b> Create Value With Third-party Integrations<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Third-party integrations allow associations to diversify their online career center offerings to stand out from competitors and deliver enhanced educational content to help members advance their careers. They make it easy for your software applications to work together and afford associations the freedom of choice and flexibility for future technical growth.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li>\n<h3><b> Focus On Job Posting Quality (Not Quantity)<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Building career centers for thousands of associations has taught us that the total number of jobs on a career center is not the most important metric for success. If you\u2019re being told otherwise, you are getting a narrow and inaccurate picture. The practice of taking jobs from other sites and placing them on your site is an industry practice known as \u201cbackfilling\u201d which:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reduces the value to your paid advertisers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Damages the association\u2019s ability to establish direct relationships with employers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Minimizes the value to job seekers, as the site is often filled with less-relevant jobs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promotes competing job boards, giving value to your competition<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Takeaway: beware of vendors who promote backfilling.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>\n<h3><b> Craft Your Own User Experience<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Having worked with associations for decades, we know how job seekers really think. It is essential to find a product that allows them to search, scan and save their jobs the way they want. Your association will want to consider easy keyword searching, filters, the ability to save jobs, and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"11\">\n<li>\n<h3><b> Safeguard Your Site<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Boost visitors\u2019 confidence in your site and your Google rankings with a SSL-secured website. SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and browser. This link ensures that all pages within your career center remain secure. The browser will typically indicate that a page is secure with a green padlock and a URL that begins with https:\/\/ instead of http:\/\/. To assure visitors that their sensitive and personal information is safe, Google flags any site that does not have a SSL certificate as \u201cnot secure.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"12\">\n<li>\n<h3><b> Design For Employer Ease Of Use<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Don\u2019t forget about building a positive user experience for your employers, too. These products <\/span><span style=\"font-weight: 400\">also provide opportunities to upsell and generate more revenue. Partnering with your employers and taking their feedback into account when you select your job board set up is essential. By doing this, you\u2019re creating an experience you know your end-users will be pleased with. Many partner vendors have unique options, such as Naylor Career Center\u2019s \u201cFeatured Jobs\u201d widget that provides your employers increased exposure and earns your association additional revenue. Weigh the benefit of each vendor&#8217;s different offerings with your end-users in mind.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"13\">\n<li>\n<h3><b> Don\u2019t Overlook Your Dashboard<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Your career center dashboard is more than pretty charts and graphs. Your analytics and reporting tools should allow you to quickly visualize and contextualize your data instead of wasting your time trying to interpret it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dashboards should, at minimum, show these key metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Web Analytics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Revenue<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mobile Analytics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Job Seeker Registrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average Daily Jobs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Resumes<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Employer Registrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Jobs Posted<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Job Applications<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Additionally, queries should allow users to compare prior periods.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"14\">\n<li>\n<h3><b> Expand Your Reach With Networks<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Embrace networks. Every day, Naylor proves the adage \u201cthe whole is greater than the sum of its parts.\u201d By linking together career centers from related association industries, we create valuable online networks of shared jobs and resumes. And by allowing only associations to join our networks, we not only expand an individual association\u2019s reach, but we also strengthen the bonds between the allied associations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>It\u2019s a win-win.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Naylor Association Solutions develops and implements solutions with the association customer solely in mind. Our entire approach to our business is designed to make associations successful. And, the good news is that we\u2019ve made it easy for your association to integrate all 14 checklist items above with our suite of solutions. If you&#8217;d like to learn more, <a href=\"https:\/\/content.naylor.com\/BlueprintForProfitableCCeBookLP.html?utm_source=AssocAdviser&amp;utm_medium=article\"><strong>you can download our ebook here.\u00a0<\/strong><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We invite you to learn about Naylor\u2019s Career Center and Job Board \u2014 the leading and only career center solution endorsed by ASAE. Here\u2019s how:\u00a0 <\/span><a href=\"https:\/\/www.naylor.com\/contact\/\"><b>Schedule A Consultation\u00a0<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Association\u2019s 14-Point Checklist of Top Features and Factors to Consider Before Purchasing an Online Career Center In part one of our two-part series, we outlined seven checklist points that associations should consider before implementing an online career center. This time, we unpack an additional seven vital areas to consider to make the best, informed [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":11647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,31,6],"tags":[1496,461,495,1603,114,784,54,1063,57],"class_list":["post-11644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-features","category-technology","tag-association-career-center","tag-association-career-sites","tag-association-communications","tag-association-job-board","tag-association-leadership","tag-career-center","tag-communication","tag-job-board","tag-technology-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blueprint for a Profitable Career Center: Part 2 - Association Adviser<\/title>\n<meta name=\"description\" content=\"Here we unpack an additional seven vital areas to consider to make the best, informed decision on the right career center partner for your association.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blueprint for a Profitable Career Center: Part 2 - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Here we unpack an additional seven vital areas to consider to make the best, informed decision on the right career center partner for your association.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-02T19:05:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-30T20:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2021\/11\/blueprint-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Butler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Butler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-2\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-2\/\",\"name\":\"Blueprint for a Profitable Career Center: Part 2 - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2021-11-02T19:05:41+00:00\",\"dateModified\":\"2021-11-30T20:50:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/d801946d3720d39aec8b182c8f77f6d5\"},\"description\":\"Here we unpack an additional seven vital areas to consider to make the best, informed decision on the right career center partner for your association.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/blueprint-for-a-profitable-career-center-part-2\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; 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