When it comes to your career center,\u00a0 visitor traffic and usability drive profitability, but there are 14 essential components of a profitable and secure online career center that every association should consider before investing in one. This is the first in a two-part series that will unpack everything you need to know to get started on making the right choices for your association.<\/span><\/p>\n Your solution provider becomes your competitor when they maintain their own commercial job board. Commercial job board providers who deliver private-labeled solutions are in the business of selling job postings to employers for their own site. This means the association becomes an extension of <\/span>its <\/span><\/i>job board business. Your provider\u2019s number one objective should be making your association the go-to resource for talent, which isn\u2019t possible if they compete with you for employer postings.<\/span><\/p>\n <\/p>\n Your solution provider\u2019s career center platform should operate on a subdomain of your association\u2019s primary website, therefore giving your association\u2019s site all of the credit for its career center visitors\u2014a significant point, given that it is often the most visited portion of an association\u2019s website. Must-have SEO strategies should include the use of proper page titles via appropriate headers, meta tags, alternative text for all images, consistent and keyword-rich content, use of canonical link tags, redirects, responsive web pages and more.<\/span><\/p>\n <\/p>\n Increase your career center\u2019s visibility and create more posting opportunities by funneling jobs to social networks. By incorporating the power of multiple social media platforms into your technology solution, you keep your association relevant and top-of-mind.<\/span><\/p>\n <\/p>\n Today\u2019s association members are constantly on the move and accessing your career center from a variety of mobile devices. It\u2019s essential that your career center uses a responsive design to provide a consistent and seamless experience wherever your members are.\u00a0<\/span><\/p>\n <\/p>\n Having a career center full of good jobs is half the battle \u2014 the other half is making sure you get the job seekers to your site. You can do this by offering relevant content, resume critiquing services, mentoring programs or hosting a virtual career fair; and including an RSS feed feature on your home page, splash pages, blogs and your email correspondences to showcase jobs to your members. Leveraging artificial intelligence in your e-newsletter to showcase relevant jobs to the reader is an additional option that requires more of a commitment; however, it is a great way to drive traffic.\u00a0<\/span><\/p>\n <\/p>\n\n
Don\u2019t Compete With Your Career Center Provider<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Don\u2019t Pay For Another Site\u2019s SEO<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Connect To Social Media<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Make Your Site Mobile-friendly<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Drive Candidate Traffic<\/b><\/h3>\n<\/li>\n<\/ol>\n