{"id":11554,"date":"2021-10-19T15:36:53","date_gmt":"2021-10-19T15:36:53","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=11554"},"modified":"2022-01-21T16:09:21","modified_gmt":"2022-01-21T16:09:21","slug":"tip-of-the-iceberg-your-guide-to-finding-more-non-dues-revenue","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/tip-of-the-iceberg-your-guide-to-finding-more-non-dues-revenue\/","title":{"rendered":"Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue"},"content":{"rendered":"

In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. Similar to many of your peers, your association probably has many traditional revenue generators in place, but we have a few secret tips to help you expand your print and digital ecosystem, provide extras at your events, and offer sponsored content that will help boost your profitability. These types of revenue generators require the least amount of time and money to get started and have the potential to earn you the most money! We want to help you look past the tip of the iceberg to find some areas you might not have thought to incorporate into your NDR stream.\u00a0<\/span><\/p>\n

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EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM<\/b><\/h2>\n

You can grow your non-dues revenue by expanding your existing print and digital ecosystems with the implementation of marketplaces or special sections in your publications, adding email sponsors, and incorporating programmatic advertising or retargeting campaigns.<\/span><\/p>\n

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    Special Sections\/ Direct Mail In Print\u00a0<\/b><\/h3>\n<\/li>\n<\/ol>\n

    A special section in your association\u2019s publication could be related to the content of the issue \u2013 like a destination marketplace inside a meetings professional magazine, or a specific field or area of interest, like a regional guide separated by regions in the country. These can be particularly beneficial if offered as a downsizing option for advertisers who don\u2019t have the budget for display advertising or if used as incremental advertisements toward the end of your sales cycle. <\/span>\u00a0<\/span>Most organizations have brochures, pamphlets and fliers they use throughout the year to highlight their products and services. Covid shook the association world and being able to sell these sections to advertisers that have very applicable products and services for that specific situation is a great angle for the sales teams and presents timeliness on important information, like new protocols, business hours and so on<\/span>. <\/span>Including these pieces inside your upcoming publication is an effective outlet for them to gain exposure in a non-traditional way.<\/span><\/p>\n

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      Email Sponsors\u00a0<\/b><\/h3>\n<\/li>\n<\/ol>\n

      Whether it\u2019s your digital edition, monthly legislative update or other frequent member email announcements, don\u2019t be afraid to offer an exclusive sponsorship inside those communications. Many companies are willing to pay just to have their names on something your association produces.\u00a0<\/span><\/p>\n

      Some ways you can include email sponsors:\u00a0<\/b><\/p>\n