{"version":"1.0","provider_name":"Association Adviser","provider_url":"https:\/\/www.naylor.com\/associationadviser","author_name":"Tod McCloskey","author_url":"https:\/\/www.naylor.com\/associationadviser\/author\/todmccloskey\/","title":"Membership Value Just Changed Right Before Your Eyes - Association Adviser","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"EUd1AXg2Jn\"><a href=\"https:\/\/www.naylor.com\/associationadviser\/membership-value-just-changed-right-before-your-eyes\/\">Membership Value Just Changed Right Before Your Eyes<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.naylor.com\/associationadviser\/membership-value-just-changed-right-before-your-eyes\/embed\/#?secret=EUd1AXg2Jn\" width=\"600\" height=\"338\" title=\"&#8220;Membership Value Just Changed Right Before Your Eyes&#8221; &#8212; Association Adviser\" data-secret=\"EUd1AXg2Jn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.naylor.com\/associationadviser\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2022\/10\/shutterstock_2052753695-1.jpg","thumbnail_width":2160,"thumbnail_height":1080,"description":"The pandemic changed many things about life for associations, and maybe a critical piece that\u2019s been overlooked, amongst the event cancelations and revenue shortfalls, has been membership engagement. Cathi Hight, President of the Hight Performance Group, who recently spoke at the Texas Society of Association Executives New Ideas conference, says that COVID was a \u201cblack swan\u201d event, altering what is valued and how members prefer to interact.\u00a0Learn more."}