{"version":"1.0","provider_name":"Association Adviser","provider_url":"https:\/\/www.naylor.com\/associationadviser","author_name":"Adam Turner","author_url":"https:\/\/www.naylor.com\/associationadviser\/author\/adamturner\/","title":"Don\u2019t Grimace! Comedy in Social Media is Here to Stay - Association Adviser","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"u0tILSho3h\"><a href=\"https:\/\/www.naylor.com\/associationadviser\/dont-grimace-comedy-in-social-media-is-here-to-stay\/\">Don\u2019t Grimace! Comedy in Social Media is Here to Stay<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.naylor.com\/associationadviser\/dont-grimace-comedy-in-social-media-is-here-to-stay\/embed\/#?secret=u0tILSho3h\" width=\"600\" height=\"338\" title=\"&#8220;Don\u2019t Grimace! Comedy in Social Media is Here to Stay&#8221; &#8212; Association Adviser\" data-secret=\"u0tILSho3h\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.naylor.com\/associationadviser\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2023\/07\/Grimace3.jpg","thumbnail_width":800,"thumbnail_height":500,"description":"No matter the extent of your social media usage, you probably heard of the summer\u2019s most popular viral meme \u2013 the Grimace Shake. With an initial Instagram post of Ronald McDonald\u2019s periwinkle peer that included the caption \u201cit grimace i\u2019m taking over,\u201d McDonald\u2019s dominated the social media landscape in June as influencers used the shake as a prop in short-form video content (see Association Adviser\u2019s article on short form video), prompting mass awareness of the fast food chain\u2019s special promotion."}