1.0Association Adviserhttps://www.naylor.com/associationadviserAllison Scudderhttps://www.naylor.com/associationadviser/author/allisonschudder/Social Advertising in a Cookieless Future - Association Adviserrich600338<blockquote class="wp-embedded-content" data-secret="FpuTEKt3xO"><a href="https://www.naylor.com/associationadviser/social-advertising-in-a-cookieless-future/">Social Advertising in a Cookieless Future</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.naylor.com/associationadviser/social-advertising-in-a-cookieless-future/embed/#?secret=FpuTEKt3xO" width="600" height="338" title="“Social Advertising in a Cookieless Future” — Association Adviser" data-secret="FpuTEKt3xO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.naylor.com/associationadviser/wp-content/uploads/sites/2/2022/11/shutterstock_1234205254-1-scaled.jpg25601440You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization — for good or bad. At the same, with a little guidance, you can leverage their time on social media to increase your association’s brand awareness in a positive light. That’s where a social media policy for your association will help. It can guide employees and board members on ways to contribute to the organization’s online presence as well as establish measures to protect your association’s reputation. Learn more.