1.0Association Adviserhttps://www.naylor.com/associationadviserAssociation Adviser staffhttps://www.naylor.com/associationadviser/author/association-adviser-staff/Research Indicates Mobile Users Respond to Ads - Association Adviserrich600338<blockquote class="wp-embedded-content" data-secret="YNVg5WbJDR"><a href="https://www.naylor.com/associationadviser/newsletter25005_379/">Research Indicates Mobile Users Respond to Ads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.naylor.com/associationadviser/newsletter25005_379/embed/#?secret=YNVg5WbJDR" width="600" height="338" title="“Research Indicates Mobile Users Respond to Ads” — Association Adviser" data-secret="YNVg5WbJDR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Mojiva researchers found that mobile marketing performs well when it lines up the services and products that affect people on an everyday basis. Handheld users engage with mobile ads, but they’re more likely to browse, surf and do research than to actually purchase. How can your association apply this research? By Association Adviser staff