1.0Association Adviserhttps://www.naylor.com/associationadviserHank Berkowitzhttps://www.naylor.com/associationadviser/author/hberkowitz/Making Your Trade Shows and Events More Relevant - Association Adviserrich600338<blockquote class="wp-embedded-content" data-secret="RqrHbbknNt"><a href="https://www.naylor.com/associationadviser/newsletter21943_478/">Making Your Trade Shows and Events More Relevant</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.naylor.com/associationadviser/newsletter21943_478/embed/#?secret=RqrHbbknNt" width="600" height="338" title="“Making Your Trade Shows and Events More Relevant” — Association Adviser" data-secret="RqrHbbknNt" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.naylor.com/associationadviser/wp-content/uploads/sites/2/2012/07/Features-e1390339615618.jpg10097Today's attendee arrives better informed and more time-pressed than ever before. Association executives and trade show promoters open up about strategies to make your association's events more effective, and why an economic downturn can be an ideal time to make important changes to your show strategy and branding. By Hank Berkowitz