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</html><thumbnail_url>https://www.naylor.com/associationadviser/wp-content/uploads/sites/2/2015/02/Top-Member-Challenges-Benchmarking-2014.jpg</thumbnail_url><thumbnail_width>1363</thumbnail_width><thumbnail_height>1022</thumbnail_height><description>With Valentine&#x2019;s Day in the rear view mirror (sadly for some, gratefully for many), relationships are on many people&#x2019;s minds. We&#x2019;re human beings, and we have complex relationships with friends, family, colleagues, significant others and even our rivals. We also have complex relationships with our members. They&#x2019;re miffed if you forget about important dates and milestones in their lives. They&#x2019;re annoyed if you don&#x2019;t reach out often enough to show how much you care. At the same time, they get turned off quickly if you overdo it and don&#x2019;t give them enough space. It&#x2019;s a tricky balance that&#x2019;s probably more art than science.</description></oembed>
