1.0Association Adviserhttps://www.naylor.com/associationadviserAssociation Adviser staffhttps://www.naylor.com/associationadviser/author/association-adviser-staff/Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care? - Association Adviserrich600338<blockquote class="wp-embedded-content" data-secret="NPu90e0RVT"><a href="https://www.naylor.com/associationadviser/2018-association-communications-benchmarking-report/">Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.naylor.com/associationadviser/2018-association-communications-benchmarking-report/embed/#?secret=NPu90e0RVT" width="600" height="338" title="“Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?” — Association Adviser" data-secret="NPu90e0RVT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.naylor.com/associationadviser/wp-content/uploads/sites/2/2018/08/2018-BM-Report-84-percent-vs-One-in-Five.png530515The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.