Podcast: The Future of Advocacy & Action for Associations
What does it take for an association to remain relevant and impactful in an era of constant change? For Heather L. Maurer, MA, CAE, the CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH), the answer lies in balance between bold advocacy and thoughtful strategy, between serving members and shaping the future of an entire profession.
That is the focus of the latest episode of the Association Adviser Podcast, where Maurer joins Christine Shaw, CEO and President of Naylor Association Solutions, to discuss how associations can lead with purpose in times of uncertainty. With more than 27 years of experience guiding nonprofits and associations through transformation, Maurer has built her career on aligning strategy with mission and empowering members to drive change.
From navigating advocacy to combatting misinformation and supporting clinicians on the front lines, Maurer shares how NPWH remains a trusted voice for its members. She explains how the organization grows its three core pillars of advocacy, education, and connection through adaptability, member feedback, and a deep commitment to listening.
Maurer also reveals how NPWH uses a multichannel feedback strategy to ensure member voices shape its advocacy and content priorities. Whether it is responding to emerging policy issues or delivering real-time educational resources, NPWH’s approach keeps members informed, engaged, and supported.
Maurer encourages associations to focus on finding the yes amidst any obstacle, staying grounded in their mission and guided by member needs. Her perspective offers a powerful roadmap for any association looking to strengthen its role as both a community builder and a changemaker.
Listen now to the full conversation with Heather L. Maurer: The Future of Advocacy & Action for Associations.
