No doubt about it, every association executive is asking themselves, “What’s next?” What next for revenue? What next for member retention? What next for member services? What next for staff retention? What next for morale? The list of questions is almost endless. And the angst that accompanies those questions runs deep. Rather than acting in […]
Winning an award for your association’s communications brings not only the attention and respect of other associations; it is another way of providing value to your members. Here’s how to enter an association awards competition and what to consider before submitting a winning entry.
Digital badging (also “digital credentialing”) provides job-seekers with a way to accurately portray their skillsets. Associations can use digital badges to increase member engagement, help ensure that members’ skills align with industry standards, and earn non-dues revenue.
Mentoring programs may be “in”, but is it right for your association? Here are 3 simple questions your association should ask before you get too entangled.
Mentoring programs can be worthwhile experiences for both industry up-and-comers and seasoned veterans. Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Mentors have an opportunity to share their knowledge, strengthen their interpersonal skills, and give back to their mentee and the organization.
As we discussed in How to Tackle Technology, offering members videos, apps, social media and responsive design won’t work without a cohesive strategy in place—and it might even backfire on you.
This month, the Corner Office spotlight shines on Stephanie Drake, senior executive director of the American Hospital Association (AHA). She’s also executive director of the 3,400-member American Society for Healthcare Human Resources Administration (ASHHRA), a personal membership group of the AHA.
This month’s Corner Office spotlight shines on Joe Syrowik, Director of Membership, Marketing and Member Service for the 160,000 member ASCD, an educational leadership association for principals, teachers and superintendents based in Alexandria, Virginia.
By Association Adviser staff
This month’s Corner Office profile falls on Tom Hood, CPA, executive director of Towson, Md.-based Maryland Association of Certified Public Accountants (MACPA), a leader in social media best practices for financial professionals.
By Association Adviser staff
Have the courage to get the answers you need to hear. Benchmarking can help.
By Charles Popper