Did You Know: New Members Receive the Majority of Targeted Member Communications
New members clearly have the membership &marketing team’s attention. Of our respondents, more than 57 percent said they gear communications to new members.
Search Results for: member retention
Tips for Enhancing Membership Value
Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. But where should you focus your efforts? In the latest episode of Association Adviser TV, we spoke with David Lewis, executive director of the Arizona Association of School Business Officials, and Lauren Hoffmann, director of marketing, communications and membership for several regional and national associations, to hear their best tips for making the most of your membership value proposition.
Association Leaders Weigh in About Next Gen, Member Challenges and More
We asked a panel of association leaders how they’re connecting with rising industry leaders, how they’re retaining members and how they’re helping members of all ages further their professional development.
Can Mentoring Programs Bring Younger Members to Your Association?
When planned and implemented thoughtfully, mentoring programs can offer the unique member value proposition associations strive to offer and younger professionals often weigh before joining or renewing with a professional or trade association.
High Accountability + High Reward = High Retention
We caught up with Derek Poarch, executive director of APCO International, the world’s oldest and largest organization for public safety communications professionals, just days after the tragic shootings in San Bernardino, California. A longtime fixture in the law enforcement and public safety arena, Poarch guides the nearly-26,000 member association with a mix of compassion, staff autonomy and tough accountability.
Leveraging Relationships to Add Value to Members’ Philanthropic Goals
Many of your longtime members will be transferring substantial wealth to philanthropic-minded millennials in the coming years. How well are your younger members prepared to use the forthcoming windfall?
6 Ways Your Association Can Promote Videos to Members
Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and to raise non-dues revenue. Here we look at ways to improve the way in which you promote and measure the effectiveness of your videos. […]
How Smart Associations Grow Membership
How associations grow membership through great volunteer, employer and member experiences, and become the forward-thinking club everyone wants to join.
Membership Sustainability: 2011 and Beyond
The art of keeping your front door open and your back door closed. Listen closely, provide a meaningful experience and tell 'em what they never learned in school.
By Hank Berkowitz
Social Networking’s Impact on Association Member Service: Part 2
Web communications experts explain why it's so important for associations to get up to speed on social networking. Second in a series.
By Hank Berkowitz