Search Results for: leadership

Naylor Association Solutions Announces the Appointment of KiKi L’Italien as Vice President of Marketing

Naylor Association Solutions, a leading provider of integrated marketing, communications, media, and management solutions for professional and trade associations, has announced that KiKi L’Italien has been appointed as Vice President of Marketing. L’Italien reports directly to Chief Executive Officer Christine Shaw and will lead Naylor’s brand strategy and go-to-market efforts across the company’s full portfolio of association solutions.

The Gen eXit: Why Association Boards Are Losing Their Next Wave of Leaders

In October of 2023, I was laid off from my job as a VP of Revenue Enablement at a big tech company. Rather than find another job in tech, I decided to take my fate in my own hands and build my keynote speaking business. Then, in the summer of 2024, I resigned from the board of the Revenue Enablement Society. “I’m […]

What Is the “Innovation Zone” for Associations — and How Do You Get There?

“Think outside the box” has long been the rallying cry of brainstorming sessions, but Sheri Jacobs challenged that assumption head-on during her event-closing keynote at ASAE’s 2026 MMC+Tech Conference. The founder of Avenue M Group, a specialty marketing, consulting, and research firm, Jacobs argued that the problem facing associations is a lack of clarity around where to focus and not a lack of freedom.   “In […]

Beyond the Conference: How to Turn Event Content into a Year-Long Revenue Strategy

There’s a particular energy at annual conferences that’s hard to replicate. The crowd is buzzing, sessions are exciting and informative, connections are made, and you walk away inspired and ready to incorporate what you’ve learned into your everyday work life.   But what happens after the event is over? After months of planning and significant financial investment, attention quickly shifts. Some information presented at the conference may […]

Podcast: Turning Innovation into Real Outcomes with Rebecca O’Brien of IREM Foundation

Innovation is one of the most talked-about ideas in the association space, but putting it into practice in a meaningful way is often harder than defining it.  In this episode, Christine sits down with Rebecca O’Brien, Executive Director of the Institute for Real Estate Management Foundation, to discuss how associations can turn innovation into real […]

Podcast: Why Transactional Sponsorship Is Costing You with Dan Cole of AVIXA and Sean Soth of PAR

Sponsorships, exhibits, and partnerships are critical revenue drivers for many associations, but too often they are viewed from a transactional lens. Our guests today share a better approach for associations. In this episode, Christine speaks with Dan Cole and Sean Soth, two longtime leaders in association sales and business development, to explore what separates transactional […]

How to Design a Unified Sponsorship Program

Most associations already have the ingredients for a strong sponsorship program: engaged audiences, trusted content, successful events and communication channels, and valuable industry relationships. The problem usually isn’t a lack of assets—it’s that those assets are often managed separately, sold separately, and measured separately.  The result? Sponsors experience the organization as a collection of disconnected opportunities instead of a cohesive engagement […]

Podcast: Unlock Revenue Growth with Values-Driven Strategy with Lori Anderson of ISA

    When associations think about growth, the focus often turns to tactics—new offerings, sponsorships, and pricing strategies. But there’s a real opportunity in looking deeper. In this episode, Christine sits down with Lori Anderson, President and CEO of the International Sign Association, to explore how values can shape not just member experience, but engagement, […]