Associations invest a tremendous amount of energy into delivering value. They advocate for their industries, connect professionals, build communities of practice, and equip members to succeed. Yet many still hear a familiar and frustrating comment from members: “I know the association is helpful, but I’m not sure how to explain it to someone else.” That […]
How can associations build sponsorships that generate revenue and deepen member value? For many leaders, that question sits at the center of their growth strategy, and it is one that industry expert Bruce Rosenthal has spent his career helping associations answer. With 61% of respondents in our 2025 Association Benchmarking Survey saying non-dues revenue is […]
How can associations make artificial intelligence and data work for them ethically, practically, and effectively? That’s the question many leaders are asking, and Tori Miller Liu, MBA, FASAE, CAE, CIP, President and CEO of the Association for Intelligent Information Management (AIIM), has answers. In this episode of the Association Adviser Podcast, Tori joins Christine Shaw, CEO and President of Naylor Association Solutions, […]
What does it take for an association to remain relevant and impactful in an era of constant change? For Heather L. Maurer, MA, CAE, the CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH), the answer lies in balance between bold advocacy and thoughtful strategy, between serving members and shaping the future […]
The hiring landscape is changing faster than ever, and associations have a front-row seat. From helping member organizations attract talent to ensuring their own teams keep pace, understanding what is happening in recruitment today is vital. The good news is that many of these shifts present new opportunities for associations to strengthen their value proposition […]
What separates a good trade show from a truly unforgettable one? According to industry veteran Daniel McKinnon, CEM, it comes down to one thing: creating lasting value for attendees, exhibitors, and partners alike. That is the focus of the latest episode of the Association Adviser Podcast, where McKinnon, Chief Exhibitions Officer at MHI, joins Christine […]
“I don’t believe I’ll ever be able to retire.” This blunt confession from a brilliant Millennial woman during a keynote I delivered last year stopped me cold. She wasn’t being sarcastic or provocative. She was simply stating what she believed her future held in store. “Best I can tell, I’ll need to work until I […]
Running a lean association doesn’t mean your impact has to be limited. In fact, small staff associations often have unique advantages when it comes to agility, innovation, and member connection. That’s the focus of the latest episode of the Association Adviser Podcast, where Tip Tucker Kendall, CAE, Executive Director of the National Grants Management Association […]
How do you prepare your association for a future full of unknowns? That is the question at the heart of the first episode of Association Adviser Podcast season 3, featuring Jeff De Cagna, AIMP DAIG FRSA FASAE, Executive Advisor of Foresight First LLC. With more than 30 years in the association world, Jeff is well […]
Artificial intelligence has already begun to transform the way associations operate. From automating routine tasks to personalizing communications, AI can help organizations become more efficient and member focused. Yet there is one factor that will ultimately decide whether AI strengthens or weakens associations: trust. Associations are trusted because they set standards, protect member interests, and […]
